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New Social Media Research Uncovers the Big Problem for Businesses

Convince & Convert

In Q4 2014, Hubspot released new research called The Social Lifecycle. Hubspot surfaced several conclusions and recommendations as part of this research, and Suzanne Delzio did a strong summary of it over at Social Media Examiner recently. According to Hubspot, consumers expect brands to be on almost 3.5 click to tweet.

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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ). of US consumers will use mobile coupons by 2014. Email is now the most popular activity on mobile devices, meaning the hours where your messages stand the best chance of being engaged with have also changed. There are 6.8

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I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

Buffer Social

For example, like Lifewire suggested, “Around the lunch hour is when people get a break to do what they want; that often includes checking social media.” Some of the most active brands on Instagram Stories include McDonald’s, IBM, and Forever 21. How do you make sense of these research?

Study 111
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19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing

Webbiquity SMM

LinkedIn now boasts 500 million users , with half active daily. And Twitter has 330 million users , with 100 million of those active on a daily basis. Video views on Twitter grew 220X from December 2014 to December 2015. So, for example, be careful with cultural references. Three LinkedIn Marketing Stats. WordStream ).

LinkedIn 183
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8 Simple Tweaks to Boost Website Conversions

Convince & Convert

Honestly, most people find our tools via Google, so the conversion rates are particularly high since they are in an “active” searching state rather than a “passive” blog reading mode. Our overall list building strategy was going well at the start of 2014. Here’s an example: . Conversion rate. New subscribers. 7 per cent.

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How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

Buffer Social

Our T-shaped marketer diagram relies heavily on the foundation that Brian Balfour laid with his T-shaped description back in 2014. For instance, Brian Balfour’s 2014 model includes conversion rate optimization (CRO) as a foundational skill. E-book: Hubspot’s Marketing Psychology Guide. Our list is an incomplete one.

Marketing 108
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21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand.