Small Business Mavericks

OCTOBER 7, 2014

So I was interested to see what Searchmetrics had to say about SEO Ranking Factors for 2014 in the Google-US. There’s been a lot of talk about content, the importance of quality content, content being king, and content wiping out the old way of doing SEO.

SEO 107

SEO Engineering Small Business Study 107

Small Business Mavericks

NOVEMBER 12, 2014

It’s clear from research like the 2014 Local Search Ranking Factors that “ From year to year, the only thing you can count on in local search results is change.” Part of that public aspect is your website. Is It Easy To Find? Search engine optimization is more than figuring out a magic formula to make an algorithm like you.

Engineering 119

Engineering SEO Mobile Research 119

Small Business Mavericks

OCTOBER 10, 2014

I just came across an interesting survey, BRANDfog’s 2014: The Global, Social CEO. This annual look at social media engagement in the C-Suite explores the changing role of a business leader’s involvement with social media by surveying 1000 employees in both the UK and the US.

Social Media 107

Social Media Survey Startup Reputation 107

Small Business Mavericks

JANUARY 28, 2014

Taking inventory of your content could be one of the most important things you do in 2014 to move your business forward. If you can identify that demand, then you can keep your readership happy and grow it seamlessly. Your content is a reflection of your business.

Content 98

Content Newsletter Publishing Strategy 98

Small Business Mavericks

OCTOBER 13, 2014

This is the scenario discussed in Mark Munroe’s presentation at SMX East 2014, a search marketing expo that Russell Savage reported on for Search Engine Land. Sooner or later it happens: the dreaded realization that your organic traffic numbers have gone down significantly.

SEO 102

SEO Small Business Engineering Issues 102

Small Business Mavericks

OCTOBER 14, 2014

The 2014 Local Search Ranking Factors Survey results have been announced on Moz, and of course they are interesting! For the last seven years, David Mihm has been conducting some of the most important studies of Local SEO. The comments should be pretty good, too — I love a good discussion by people who are involved with the subject.

Survey 102

Survey Aggregator Review Google 102

Small Business Mavericks

DECEMBER 11, 2013

Mobile traffic is growing, and if you don’t have a responsive website in 2014, then you are way behind the online marketing curve. Focus on that information. Mobile traffic is relevant – Mobile engagement is not going away. You should be tracking your mobile traffic and increasing your engagement with mobile users.

Analytics 98

Analytics Mobile Cost Statistics 98

Small Business Mavericks

AUGUST 7, 2014

Moz came out with the results of The New Link Building Survey 2014 , so of course it’s interesting because it’s the feedback from 315 people who are actively involved in link building as part of their job. The trick is figuring out what the “right” kind is, and that is indeed tricky, but it isn’t impossible.

Directory 87

Directory Survey Project SEO 87

Small Business Mavericks

MAY 9, 2014

Search Engine Journal asked a question recently, “ Should I Collect Email Addresses on My Blog in 2014? ” I was kind of puzzled by that, because email marketing is still one of the most effective ways to continually connect with customers who have indicated they want to hear from you. Turns out, SEJ agreed with me.

Marketing 79

Marketing Construction Journal Small Business 79

Small Business Mavericks

SEPTEMBER 24, 2014

” This is the opening statement of Marcus Tober’s excellent article on the Moz blog looking at Searchmetrics Ranking Factors 2014: Why Quality Content Focuses on Topics, not Keywords. There are lots of numbers and charts for those who love numbers and charts, and a link to download the study with more numbers.

Jive 107

Jive SEO Study Small Business 107

Small Business Mavericks

SEPTEMBER 21, 2015

In fact, while it is used quite extensively (as of November 2014, 300 hours of video are uploaded to YouTube every minutes), I’d say it’s still a bit under-used. Here’s why. As of January of this year, content creation has the second largest share of digital marketing budgets.

Video 70

Video Marketing Case Study Mobile 70

Small Business Mavericks

OCTOBER 24, 2014

Rebecca Maynes of Mediative lets us see the results of their 2014 study on how users view and interact with today’s Google SERPs. ” – Rebecca Maynes. There’s a fascinating look at eye-tracking research on the Moz Blog.

Mobile 131

Mobile Patterns Study Engineering 131

Small Business Mavericks

JUNE 3, 2014

I shared current trends in social media from the 2014 Social Media Marketing Report recently published by Social Media Examiner on how marketers in companies with 1 to 10 employees are using social media in their businesses today. Infographic courtesy of Leverage New Age Media, April 25, 2014. Thanks for sharing this, Rick!

Social Media 150

Social Media Hashtag B2B Groups 150

Small Business Mavericks

JUNE 28, 2013

I expect the rest of 2013 and 2014 to be big years for the business-to-business social networking site. Give it some serious thought. Think about who your target audience is and where they are likely to hang out. If in doubt, ask. LinkedIn is on the go. Social Media business pages LinkedIn social networking'

LinkedIn 101

LinkedIn Social Networking Social Media Sites 101

Small Business Mavericks

DECEMBER 24, 2014

In fact, Incapsula’s 2014 Bot Traffic Report says that 56% of all web traffic is bots. For site owners, bloggers, and the like there is a similar scenario. For site traffic, the junk-present analogy looks like followers or visitors, but some of those “people” are impersonator bots. bot traffic.

Analysis 136

Analysis Analytics Small Business Sites 136

Small Business Mavericks

MARCH 17, 2014

Marketing Pilgrim posted an interesting infographic today titled “5 obvious SEO trends for 2014 you’re probably ignoring anyway.” ” I agree with. These are obvious trends. And that you are probably ignoring them, but … you shouldn’t be. I want to focus on three of these trends.

SEO 98

SEO Trends Mobile Small Business 98