Waxing UnLyrical

MARCH 11, 2013

Richard Bagnall (@richardbagnall) March 5, 2013. A3 But with #PR it still needs to take into account quality of coverage, messaging & target audiences etc #measurepr — Richard Bagnall (@richardbagnall) March 5, 2013. measurepr — Richard Bagnall (@richardbagnall) March 5, 2013. Shonali Burke (@shonali) March 5, 2013.

CPM 204

CPM Handbook Comparison Consultant 204

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months. Ad spending on social media has shot up from Rs.94 300 crore (~$48.3M) in FY 2013.

comScore 199

comScore Smart Phone SMS Advertising 199

Waxing UnLyrical

MAY 29, 2013

I was a little rusty, as this was my first guest host of a chat in 2013. As always the full #measurePR Transcript, May 14, 2013 is available. In addition, Jen oversees the firm’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients.

Klout 225

Klout Analysis Influencer Conversation 225

Waxing UnLyrical

JANUARY 29, 2013

” So while they didn’t know each other a decade ago, through the beauty that is social media, they are now fast friends (and, in fact, the reason I know Beth is because Katie introduced me to her many years ago). Beth Kanter (@kanter) January 22, 2013. Beth Kanter (@kanter) January 22, 2013.

Case Study 177

Case Study Consultant Upcoming Travel 177

Waxing UnLyrical

FEBRUARY 25, 2013

Richard Bagnall (@richardbagnall) February 19, 2013. Share This is billed as “the social media handbook for PR,” and it is very well-written (Richard sent me a copy). Fleurie Amorette (@FleurieFM) February 19, 2013. He also created a lovely Storify of the chat. Fleurie, wasn’t it, though?

Storify 200

Storify Handbook Consultant Reputation 200

Waxing UnLyrical

JANUARY 13, 2014

Why: The social media landscape is changing and we have two choices, adapt or perish. Invisible’ in 2013 – outside looking in. Why: Bill Dorman shares his reflections on blogging, social media, and taking a step back to move forward. When Things Matter More than People. Blogging goals for 2014.

Consultant 196

Consultant Flickr Resources LinkedIn 196

Waxing UnLyrical

JANUARY 24, 2013

Attribute/drive creative social PR campaigns. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further.

Data 230

Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

DECEMBER 16, 2013

Why: On August 6th, the oh-so-wonderful Jay Baer, author of YouTility , joined us for a lively chat where we discussed the state of PR measurement today, the evolution of social media in PR, common mistakes large organizations make when measuring PR/SM results, the best measurement tools, and lessons/case studies from his book.

Storify 216

Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

MAY 23, 2019

Evidence of volunteerism’s physical effects can be found in a study from Carnegie Mellon University, published in 2013 in Psychology and Aging. Of course, you will be communicating on social media. Give simple shout-outs on social media. Stay connected while not actually working on a volunteer project.

Ensembli 149

Ensembli Training Eventful Communities 149

Waxing UnLyrical

NOVEMBER 27, 2012

2013 will see us start anew! In addition, Jen oversees the firm’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients. (Editor’s note: PS – we’re taking a break from #measurePR today, but will be back on Dec.

Analysis 198

Analysis Metrics Communities Questions 198

Waxing UnLyrical

FEBRUARY 4, 2013

While it’s technically not my first speaking engagement for 2013 (though it is the first public one), I am anticipating xPotomac (Feb. The topic Geoff asked me to speak on is quite interesting, and one that I’ve ranted expounded on before: social scoring. 25 in DC) rather eagerly. View more lists from Shonali Burke.

Communities 199

Communities Influencer List Consultant 199

Waxing UnLyrical

MARCH 4, 2013

Last week saw one of my first projects for 2013 – as well as what I think was one of the most unique conferences I’ve been privileged to not just speak at, but even attend – culminate. xpotomac13 @ shonali ‘s volunteers for social scoring game. Tinu Abayomi-Paul (@Tinu) February 25, 2013.

Conference 196

Conference Storify Eventful Consultant 196

Waxing UnLyrical

APRIL 13, 2016

Sharing bits of information about your business or service on social media. Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. Here’s a checklist for identifying and selecting an influencer in your niche: Who are the top influencers on various social media platforms?

Influencer 100

Influencer Campaign Marketing Fashion 100

Waxing UnLyrical

JUNE 5, 2015

“His efforts on behalf of the IPR Measurement Commission, the The Conclave on Social Media Measurement Standards, and countless other volunteer efforts that were helped by his brains and energy have changed the Public Relations field forever.

Hotels 100

Hotels Consultant Conference Sports 100

Waxing UnLyrical

MAY 27, 2015

It’s also noteworthy that Whole Foods does a fantastic job at using social media channels to engage customers and distribute content. In 2013, sales approached $13 billion , and it opened thirty-two new stores, expanding into 10 new markets. The company continues to celebrate success. With thought leadership comes risk.

Buy 100

Buy Flickr Apple Authentication 100

Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. With that in mind, here are my top five tips to help you avoid some common social media errors. How NOT to Run Your Social Media.

Social Media 208

Social Media Hashtag Campaign Discount 208

Waxing UnLyrical

JANUARY 22, 2013

A couple of weeks ago, we kicked off the first #measurePR chat of 2013. So it was only fitting that as we started the 2013 chat series, she was the first guest of the year. So it was only fitting that as we started the 2013 chat series, she was the first guest of the year. Katie Delahaye Paine (@kdpaine) January 8, 2013.

Consultant 193

Consultant Hashtag Hosting Organization 193

Waxing UnLyrical

DECEMBER 13, 2013

I’ve known Steve for some years, when our paths first crossed thanks to social media. The 2014 SoloPR Summit that is the brainchild of Kellye Crane , another social connection who has become a dear friend. I wasn’t able to attend in 2013, but I heard rave reviews. Traackr’s The Engagers: 2013 Edition.

Conference 276

Conference Price Hotels Newsletter 276

Waxing UnLyrical

MARCH 21, 2014

More than $19M online donations were processed on #GivingTuesday in 2013. Ask them to commit to types of supporting activities, such as writing emails to friends, raising a certain amount of money, and being a ‘social media buzz creator’ on behalf of the fundraiser.” Content really does rule.

Community building 245

Community building Consultant Campaign Communities 245

Waxing UnLyrical

FEBRUARY 5, 2016

Among other comments he made, this one stood out to me: “The modern-day work environment doesn’t do a whole lot to help the situation either, especially for those of us who work in public relations and find ourselves communicating more and more via social media platforms.”

Collaboration 100

Collaboration Influencer Communities Consultant 100

Waxing UnLyrical

JULY 17, 2015

While the publication’s effort to celebrate PR leadership and their innovation year after year is notable, it’s hard to ignore the lack of diversity on the front cover, which featured the most senior leaders at the top 13 agencies by revenue and the top two agencies by revenue growth in 2013.

Issues 100

Issues Committee Report Industry 100