Small Business Mavericks

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Which Ranking Factors Are Important In 2013?

Small Business Mavericks

Recently, they published the 2013 ranking factors survey results. Going forward, Internet marketers should continue to focus on on-page content and links but start incorporating social media marketing , Google authorship, and structured data – an on-page factor. But they’ve been saying that for at least two years.

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3 Predictions About Social Media

Small Business Mavericks

Constant Contact has made some striking and bold predictions about social media in 2013. Social media will become a business-critical activity. First, on social media becoming more business-critical , it’s almost there now. 2013 will definitely be the year for social media.

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Promote Holiday Shopping With Social Media

Small Business Mavericks

A set of holiday shopping statistics shared by Constant Contact illustrates the growing importance of social media for retailers, especially during the holiday shopping season. Mobile is expected to impact 87% of buying decisions in 2013. 66% of Black Friday purchases last year were the result of social media interaction.

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Are You A Social Media-Savvy Leader? You Should Be!

Small Business Mavericks

I just came across an interesting survey, BRANDfog’s 2014: The Global, Social CEO. This annual look at social media engagement in the C-Suite explores the changing role of a business leader’s involvement with social media by surveying 1000 employees in both the UK and the US. Business Leaders Take Note.

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18 Things About Facebook Rankings To Remember

Small Business Mavericks

He has 18 points from their series of “News Feed FYI” announcements since August of 2013. Here they are: Facebook only highlights “major” updates — August 2013. Facebook prioritizes 300 posts out of the 1,500 or so possible posts — August 2013.

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Were Your 2014 Predictions Right?

Small Business Mavericks

At the end of 2013, I predicted that 2014 would be The Year of Social Metrics. Facebook had risen to #1 status online, LinkedIn and Twitter were going strong, and social media was an increasing part of daily life. Are Social Metrics Still Important? Yes, they are. Your 2015 Strategies.

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Podcasting Is Looking Better All The Time

Small Business Mavericks

But you didn’t hear a lot about podcasting because it looked like a fad that faded in the shadow of the social media marketing emphasis. In 2013, about that many (56%) owned a smartphone, and 51% banked online according to Pew Research. That’s a big shift in usage mindset.