Sherrilynne Starkie

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Free white paper: key trends of 2013

Sherrilynne Starkie

Our whitepaper: Key trends of 2013 is our gift to you for the holidays. Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media. Social media for health. Related posts: Study shows social media drives sales.

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May 12: this week in social media

Sherrilynne Starkie

Here’s my pick of the week’s top social media news. May 11: this week in social media. May 11: this week in social media. Top stories from social media world for this week! May 8th, 2013 by Joe Fernandez I have always been a firm believer that everyone has Klout. crowd rank.

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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Bloggers offer brands enhanced value through their own social media activity. The value of blogger relations is clear.

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Win a ticket to IABC 2012 Canada Business Summit preconference workshop

Sherrilynne Starkie

Using social media for research. IABC “Trends 2013? Related posts: Change management: new tricks for old dogs. ICANN 45 gets cool Toronto look and feel. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles. conference offers real value.

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The Oscars: content marketing success

Sherrilynne Starkie

The Academy Awards 2013 have come and gone. One thing is for certain, the Oscars are a true social media global phenomenon which clearly demonstrate the power of content marketing in driving social conversation and therefore awareness, loyalty and, undoubtedly, sales. That’s the connection that social media brings.

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The word of the year is an ‘un word’

Sherrilynne Starkie

Such nerds are often journalist and so, just in advance of the holiday season, it’s the annual campaign that just keeps giving by delivering massive, global media coverage. Recent past words of the year have derived from social media and Internet parlances. Last year was the year of ‘vape’ and in 2013 it was ‘selfie’.

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PRs compared to Mao, Pol Pot and Stalin

Sherrilynne Starkie

Instead, let’s agree to a plan of action for 2013 in which each professional communicator will pledge to fight negative stereotypes of our profession wherever they arise. The Baylor University study, published in Journal of Mass Media Ethics: Exploring Questions of Media Morality, was co-authored by Minette Drumwright, Ph.D.,

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