Josh S Peters
JANUARY 9, 2013
Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Taking a look at the pyramid above we can see what social media is the best at and what should be the base for your social media activities.
Josh S Peters
JANUARY 4, 2013
One of the new features (and an encouragement to get at least 1 post per week done) is to publish a Search and Social weekly that rounds up the best / most important articles I’ve read the past week on search / SEO and social media. How to fix (or improve) your company’s social media program.
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Josh S Peters
JANUARY 25, 2013
This is a sign of something big, a shift in academia and the influence of social media. Great insight on this particular convergence of search and social from the one and only Darin Berntson. Mobile, Local & Search: 5 Sources of Innovation & Investment in 2013. How To Cite A Tweet In An Academic Paper.
Josh S Peters
JANUARY 11, 2013
This week we have some great articles on optimization, how to take the mystery out of social media, and, everyone’s favorite, a “best time to post” post. On-Page Optimization Methods Still Valid in 2013. Demystifying social media. How to Filter Social Media in Google Analytics Reports.
Josh S Peters
FEBRUARY 22, 2013
By using statistics, we can overcome these situations and generate actionable analysis… How to Do SEO in 2013. Social media has taken these brand advocates of days gone by, given them each a megaphone and shot them full of espresso and steroids. Measuring social media ROI can be a daunting task, but not impossible.
Josh S Peters
MARCH 19, 2013
First is that I started a new gig as the Social Media Strategy Supervisor at Horizon Media’s LA office. It’s called Social Media Lunchpad and should everything go as planned it will go live the week after next. Content Marketing Essentials 2013 via Mandloy s. Exactly what it sounds like.
Josh S Peters
JANUARY 15, 2013
Over the years it has changed dramatically and now we have social media activity influencing search results in all of the major search engines. The content is what gets shared, it’s what gets those social votes, it’s what we engage with. I see both SEO and social media as being equal in the market place right now.
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