Adam Cohen

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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. Faced with new data about social media behaviors, marketers need to figure out how to integrate social media behaviors into those models.

Data 100
article thumbnail

Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. Faced with new data about social media behaviors, marketers need to figure out how to integrate social media behaviors into those models.

Data 100