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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Having S.M.A.R.T

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. And a 73% conversion rate for SMS… I mean, come on!

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Get Ready For The Mobile Marketing Explosion

Small Business Mavericks

In 2013, those percentages are 47.5%, 44.8%, and 7.7%, respectively. Other mobile marketing tactics include SMS texting, check-in services like Foursquare and Yelp, and social-mobile apps. Mobile Marketing for Small Business mobile marketing QR codes responsive web design SMS texting' of total mobile usage.

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Mobile apps are a waste of time for associations.

SocialFish

According to Pew, only 29 percent of adults with cell phones use apps on their phone, compared with 72 percent who use SMS (text messaging) and 38 percent who access the internet. According to ABI Research, mobile app downloads are expected to peak in 2013, then start a slow decline. Remember, the adoption rate for SMS is 2.5

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). 300 crore (~$48.3M) in FY 2013. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. We republish it with minor edits and updates.

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New ICANN Regulations Require Domains to be Verified by Email or Phone

Bill Hartzer

Newly ICANN regulations, approved by the ICANN board on June 27, 2013, include these new requirements: and registrars must comply or face suspension themselves. In the new ICANN agreement , the WHOIS Accuracy Program Specification has been updated.

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17 Productivity Tools for the Ultimate Business Gain

Techipedia: Tamar Weinberg

The biggest downside of Trello (for me) is that it used to embed the tweet directly in the interface, but in 2013, they killed that functionality and won’t restore it. Ever been so busy doing something on your computer that you wanted to send a SMS message from your computer without having to pick up your phone? Pushbullet.

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