The public apology: 9 ways to say we’re sorry (sincerely) from the brand account
Sprout Social
AUGUST 3, 2022
From popular creators to celebrities to corporations, social media has become the face of the public apology. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. Listen before speaking. Do: Be proactive.
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