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The public apology: 9 ways to say we’re sorry (sincerely) from the brand account

Sprout Social

From popular creators to celebrities to corporations, social media has become the face of the public apology. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. Listen before speaking. Do: Be proactive.

Brands 96
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How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

Given the increasing level of social media noise, which advanced practices are most helpful for Twitter marketers today? Find the answers to those questions and others here in more than three dozen expert Twitter marketing guides from top social media pros. How can brands and individuals make their tweets stand out?

Tips 100
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Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

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How to Get Free Instagram Likes (Because They Still Matter)

Hootsuite

Typhoon Haiyan ripped through the Visayas region of central Philippines, on 8 November 2013. On Instagram, more than other social media platforms, every hashtag you use has the potential to open that post—and your brand as a whole—up to a whole new audience. Use the right hashtags on your posts. dog) but don’t be too niche (i.e.,

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