Writtent Blog

OCTOBER 15, 2013

Custom video production can be costly and time-consuming, but Halloween marketing could be your best chance to see a serious ROI. How are you planning to integrate Halloween marketing concepts into your content marketing strategy? Create a Video. Company News'

Content 109

Content Marketing Upcoming Retail 109

Convince & Convert

SEPTEMBER 1, 2015

Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013. Over the years, Convince & Convert has continued to refine its social media strategy process. Social Media Strategy in 8 Steps (Summary). Will you measure ROI?

Social Media 60

Social Media Strategy How To Marketing 60

Buzz Marketing for Technology

OCTOBER 18, 2013

It’s unfortunate, but a lot of brands these days are still guessing their way through their website design and e-commerce strategy. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5 But these metrics aren’t tied in any way to ROI and sales. Make data your best friend. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Oktopost

MARCH 7, 2022

Like actual listening, social listening can be the glue that holds your marketing strategy together. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Conversion Rate & ROI. Understanding Shifting Trends.

B2B 155

B2B Sentiment Analysis Reputation 155

Josh S Peters

FEBRUARY 22, 2013

By using statistics, we can overcome these situations and generate actionable analysis… How to Do SEO in 2013. The important thing for businesses to understand is that they need apply a degree of high importance to setting up a content strategy. Measuring social media ROI can be a daunting task, but not impossible.

Statistics 159

Statistics ROI API Analysis 159

yMarketingMatters

JANUARY 10, 2014

Here are my best tips for your increased success this year: Strategy and Plan. Having a social media and marketing strategy and plan is crucial to your success in 2014. Create a strategy and plan defining your goals, audience, budget and resources. No more separate silos. They must all work hand-in-hand as you will see below.

Social Media 277

Social Media Tips Marketing Mobile 277

Writtent Blog

JULY 5, 2013

To inspire your content marketing strategy , we’ve curated five of the coolest stories we encountered in the past week: 17 Expensive Marketing Mistakes That Cost You Customers. If there’s anything that SMB and enterprise CEOs have in common, it’s a disdain for marketing campaigns that don’t yield measureable ROI.

Strategy 75

Strategy Video Content Marketing 75

Waxing UnLyrical

APRIL 13, 2016

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. It’s a no-brainer that businesses are gaining maximum ROIs from influencer marketing, which is slated for growth.

Influencer 100

Influencer Campaign Marketing Fashion 100

Convince & Convert

JANUARY 6, 2013

There is an almost infinite variety of minor circumstances that can occupy your attention and create frustration for social media and content marketing professionals. The pace of change is breathtaking, and the feedback loop is instantaneous. This creates a culture of disproportionate attention to detail.

Social Media 151

Social Media Questions Content Marketing 151

Devumi

SEPTEMBER 2, 2014

How can you prove this and show you ROI from Pinterest marketing? The basic Pinterest Analytics tool has been hanging around since March of 2013. With its improved layout, and better data presented within the layout, businesses will be better able to justify their Pinterest marketing budget and increase their ROI.

Analytics 84

Analytics Tools How To ROI 84

Josh S Peters

MARCH 19, 2013

First is that I started a new gig as the Social Media Strategy Supervisor at Horizon Media’s LA office. Which Content Marketing Tactics Get the Best ROI? Content Marketing Essentials 2013 via Mandloy s. It’s 2 days late, but hey, it’s all for a good reason. 2 of them actually. via eMarketer.

Google Reader 149

Google Reader Wikipedia Analytics Google 149

Kikolani

MARCH 1, 2013

5 Steps to use Competitive Research as a Foundation for a Successful Content Marketing Strategy – Instead of flying blind, it’s important to perform competitive research in order to search for patterns and commonalities in your industry. Think Before You Link!

Mashup 141

Mashup Resources Google Adsense 141

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Kikolani

AUGUST 9, 2013

Announcing the 2013 Local Search Ranking Factors Results – Those of you who attended MozCon a couple weeks ago got a sneak preview of these results, but I’m guessing that few of you had a chance to fully digest them in the 14.2 The Share Your Best Blog Post thread is moving to the Blog Marketing Strategies group on LinkedIn!

Marketing 119

Marketing Mashup SEO Metrics 119

Bill Hartzer

MARCH 20, 2014

According to Social Media Today, the rate of social media usage rose by 18% in 2013. Return on investment (ROI) is a very crucial parameter in social media performance measurement. A genuine consultant who is up to the task should be able to demonstrate some of the campaigns and strategies that he will develop for your business.

Consultant 133

Consultant Questions Social Media Compete 133

Buffer Social

MAY 30, 2023

This is backed up by attributed to having the highest ROI of top marketing trends This article explores the rise in popularity of the format and some tips for making the most of short-form videos for your social media. 🗒️ Better yet, create a strategy that means you always have a calendar filled with user-generated content.

Video 76

Video Film Meme Trends 76

Convince & Convert

AUGUST 23, 2013

They also have an amazing free report on the top 50 retail brands’ social media use in 2013. For example, posting to Amerifirst’s popular Pinterest page takes just a few moments but has a strong ROI because every post keeps the 3,000+ followers so engaged. Just email Jay a screenshot of your review with your address.

Advertising 130

Advertising Marketing How To Education 130

Laurel Papworth

JULY 2, 2013

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? Nine Steps of a Social Media Strategy. Set them all up in 3 days.

Course 102

Course Social Media Press Release Class 102

Convince & Convert

FEBRUARY 6, 2015

That might seem like a successful strategy in the short run—hey, if you got your budget, you did good, right? Too many marketing departments launch campaigns in a vacuum. — @myleadmd ( Tweet This ) This is what separates good marketers from the mediocre: They do the strategy, planning, and execution that get great results.

Marketing 60

Marketing How To Patterns Campaign 60

Writtent Blog

DECEMBER 20, 2013

There’s no better time to dive deep into your blogging metrics for 2013 and determine how you’ll change and pivot in the year to come. If you’re in need of some inspiration on new tactics and forms of measurement to elevate your content marketing strategy, look no further. Content Marketing with Instagram Direct.

News 58

News Content Marketing Metrics 58

Absolute PA

JANUARY 25, 2013

I’ve been named as a one of 50 Top UK Online Marketing Influencers & Bloggers in 2013 by TopRank, a highly influential blog on social, search and content marketing. But that’s just part of my strategy… Many of my articles are ‘evergreen’ by that I mean they are not date specific and never become stale.

Blogger 110

Blogger List Influencer SEO 110

Buffer Social

MARCH 9, 2017

These conferences, ranging from one day to a week, promise talks from top social media experts, workshops on the latest social media strategies , networking opportunities with fellow marketers, and more. Social Media Strategies Summit (April 26-28, Chicago). Social Media Strategies Summit. Engage Prague (May 17-19, Prague).

Conference 103

Conference Social Media Price Forums 103

Sprout Social

NOVEMBER 15, 2016

Developing a Social Media Strategy. Creating a social media strategy can be daunting. A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks. These objectives should align with your broader marketing strategy and business goals.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Writtent Blog

JULY 3, 2013

Email should be the power player of your inbound marketing strategy. The Direct Marketing Association reports that email drives more ROI than any other form of outreach for 67% of companies, and it’s the top source for new sales for 30% of marketers. Image credit: nokhoog buchachon/freedigitalphotos.net.

B2B 89

B2B Newsletter Metrics Curation 89

Convince & Convert

JUNE 25, 2014

In addition to its reach and immediacy, SMS is very affordable and offers an amazing ROI for marketers when used properly. It’s important to understand that your SMS campaign will likely impact many parts of your organization, so communicating your goals and strategy clearly throughout the organization is critical.

SMS 166

SMS Campaign Mobile Marketing 166

Twist Image

APRIL 19, 2013

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. Once you have defined what you''re looking to do in terms of paid, earned and owned media, build a holistic marketing strategy around how you are going to execute against it. business strategy.

Social Media 111

Social Media Adwords Small Business Loyalty 111

Buffer Social

JANUARY 10, 2017

Facebook Marketing Partners, Ambush and Salesforce both found similar trends while studying data from different years (2013, 2014, and 2015). While this sounds great, it might be worth considering if your target audience active on Instagram or if advertising is aligned with your Instagram strategy. Financial ROI. Social ROI.

Cost 40

Cost Advertising Price Facebook 40

Webbiquity SMM

FEBRUARY 4, 2014

Does social media marketing produce measurable ROI—and if so, how does one measure it? Or is social media marketing just a required practice because of its value for content marketing, customer service, market engagement, web presence optimization , and SEO—whether its ROI can be determined with any accuracy or not? What do you think?

ROI 204

ROI Social Media FeedBlitz Metrics 204

Webbiquity SMM

OCTOBER 8, 2013

Yet most marketers still struggle with how to measure ROI from social media efforts, and with questions like: how we budget for social media programs? What are the best strategies for promoting social content (and which bad ideas should be avoided)? Social Media Marketing Guides, Strategies and Tactics.

Social Media 207

Social Media ROI B2B Marketing 207

Writtent Blog

JUNE 10, 2013

Competitive analysis only goes so far, and leaves us wondering at the tools and tactics that make up our peers’ social media strategy. HubSpot’s 2013 State of Inbound Marketing Annual Report found integration is lagging, particularly at enterprise organizations. Social Media Is Really Effective. It’s not Social OR Content Any Longer.

Report 100

Report Social Media Marketing Survey 100

Proactive Report

NOVEMBER 10, 2012

We are rapidly approaching the end of the year and I’m already hearing murmurings about plans for 2013. Here are 10 items that should be on your radar for your 2013 strategic planning. Real-Time Media Strategy. Consequently showing ROI is almost impossible. A Converged Media Content Strategy.

Mobile 111

Mobile Reputation Social Graph Skills 111

ProBlogger

OCTOBER 25, 2016

I’ve been working with tier 1 advertisers, brands and software providers for over a decade and one thing I know about is when trends are changing and strategies need to be approached differently. In three years they have built a $10m business all thanks to a strategy to use influencers and celebs to spread the word.

Advertising 20

Advertising Blogger Influencer Retail 20

The Realtime Report

JANUARY 22, 2014

American Apparel (@americanapparel) October 16, 2013. Some final words of advice from Ryan Holiday: “You can embrace the benefits of the medium but you need your strategy to be aligned with what you do elsewhere.” Win a costume! Reply with your favorite from the Costume Guide ( [link] ) & sign up for your chance!

Apparel 161

Apparel Twitter Retail Case Study 161

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. ” What to measure: ROI or KPIs? by iMedia Connection.

Social Media 245

Social Media Tumblr Marketing B2B 245

Buzz Marketing for Technology

FEBRUARY 12, 2014

At the beginning of 2013, tablet users were already showing a higher conversion rate than desktop shoppers. Since the mobile marketplace is extremely dynamic and the mobile consumer is ever changing, don’t become complacent just because you launched a responsive-design site. Rule #4: Leverage All Data.

Apparel 236

Apparel iPad Mobile Loyalty 236

Writtent Blog

MAY 9, 2013

Join us as we reveal the facts, stats and current marketing trends that shocked us in HubSpot’s 2013 State of Inbound Marketing Annual Report : 1. Aligning your overall marketing strategy with organizational goals is crucial. Blogging Has a Wonderful ROI. Inbound Is the New Norm. Corporate Integration Has a Way to Go.

Trends 99

Trends Hubspot Marketing ROI 99

Convince & Convert

NOVEMBER 26, 2013

Carrie Morgan (@morgancarrie) September 10, 2013. According to the data, content marketing is the latest and greatest digital marketing strategy, and for good reason: It actually works. Sarah Skerik (@SarahSkerik) September 10, 2013. Why is this important? copyblogger #cmworld. Include Easy Ways for Readers to Connect With You.

SEO 150

SEO Influencer Blogger Social Media 150