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The 3 Social Media Lessons of 2013 – And What’s In Store for 2014

Convince & Convert

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Lessons from 2013: The Big Bang of Social. The Social Pros boiled down 2013 in social media into 5 general trends. Listen Now.

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The Challenge of Online Selling for CPGs

Idaconcpts

Back in February 2013, we reviewed that online sellers are quick to think that in order to increase their sales, all that they need to do is to attract more people to their sites. From the graph above, it is easy to see why CPG online retailers believe that it is a simple matter of being a great online marketer. Creativity is Key.

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The Fallacy of Ever-Growing Online Sales

Idaconcpts

billion this 2013. If you are an online retailer, these are very exciting news. From the SU Systems’s survey above, you can see that attracting more buyers to site is one of the two top leading challenges of worldwide online retailers. In the same report, eMarketer indicates that sales in North America grew 13.9%

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Tracking, Personalization And Screams Of Privacy

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On February 12th, 2013, Business Insider ran a new item titled, Amazon Has The Best Reputation Of Any Company In The U.S. According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. compare prices among retailers, the survey says.

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The Power Of Direct Relationships

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On one hand, we're happy when retailers that we like provide us with discounts and bonuses because we're valued customers and, on the other hand, we're willfully sharing (some might argue over-sharing) so much information via social media that we're simply more comfortable there. online survey. business book. ctrl alt del. mass media.

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Forget Best Practices – Get 100,000+ Likes with Your Genuine Voice

Convince & Convert

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. A brief survey of the Brimfield PD Facebook page shows a handful of tactics that social media pros would not consider “ best practices.”

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Is Marketing About To Get Really Creepy Or Really Good?

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It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. On March 23rd, 2013, The Wall Street Journal reported that Apple acquired a company called WiFiSLAM for an estimated $20 million (not bad for a two year old company with just a handful of employees that includes some ex-Googlers).

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