Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo
Waxing UnLyrical
FEBRUARY 5, 2014
The business was consistent, slow, and consistently slow until 2013. The new approach paid off, resulting in attention from customers, media, and retailers. Bottles of white powder filled shelves, chairs, and most other spaces in the room. Yet Fresh and Fluffy hadn’t yet picked up to the point where it was a sustainable product.
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