Waxing UnLyrical

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Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

The business was consistent, slow, and consistently slow until 2013. The new approach paid off, resulting in attention from customers, media, and retailers. Bottles of white powder filled shelves, chairs, and most other spaces in the room. Yet Fresh and Fluffy hadn’t yet picked up to the point where it was a sustainable product.

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How NOT to Run Your Social Media

Waxing UnLyrical

Additionally, in 2009 furniture retailer Habitat decided it might get more traction by including trending hashtags such as #trueblood, #iphone and even #mousavi (who was running in the Iranian presidential election at the time) in tweets about competitions and discounts.