Social Media Marketing

MAY 15, 2013

of internet users in 2013 to 54.7% Metrics/Measurement/Big Data For Mastercard, diffusing social in the organization, ironically, meant centralizing it. Their social media Center of Excellence was responsible for putting together the people and tools behind how Cisco listens in social. And continue to keep an eye on China.

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Mindjumpers

JUNE 12, 2013

This also means that they must rework traditional metrics to identify opportunities for growth. . Another key challenge is agencies’ ability to identify, embrace and leverage technology – both to be fluent in emerging marketing technologies, but also to use as tools for workflows. What do you think?

Report 244

Report Nielsen Overview Compete 244

Webbiquity SMM

JANUARY 2, 2013

79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Marketing Charts ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Social Media Marketing

AUGUST 8, 2013

Metrics / Measurement / Big Data Facebook ads are undervalued by the last-click attribution model ; it''s likely that Facebook ads see better interaction earlier in the purchase funnel, which is confirmed by the Google white paper on the Customer Journey to Purchase What data are marketers interested in?

Social Media 167

Social Media Nielsen Press Release News 167

Webbiquity SMM

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. Inbound marketers plan to hire an average of 9.3

Report 185

Report Hubspot Marketing ROI 185

Social Media Marketing

AUGUST 16, 2013

Metrics / Measurement / Big Data A look at the trends and challenges around big data in Asia. Here are 19 content tools to boost your search performance Bookmark / Read / Watch Later Journalism and video games meet to form a unique way of storytelling in Brazil. Uh oh: I''m 13 and none of my friends use Facebook.

Social Media 167

Social Media Flipboard Press Release Trends 167

Social Media Marketing

JUNE 19, 2013

Gini Dietrich takes a look at five questions that nag social media marketers - with a reminder that it''s not about getting good at Facebook, Twitter, LinkedIn and YouTube - it''s about doing the job you''ve always done with new tools available to you. These tools leave us with fewer excuses for adapting. Are you ready?

Social Media 137

Social Media Yahoo Flipboard Flickr 137

Small Business Mavericks

DECEMBER 23, 2014

At the end of 2013, I predicted that 2014 would be The Year of Social Metrics. Are Social Metrics Still Important? That is like having a kitchen full of cookbooks and tools while eating some ramen noodles because they are easy. Uncategorized 2014 predictions 2015 strategies facebook rankings social metrics'

Metrics 107

Metrics Strategy Social Media LinkedIn 107

Oktopost

MARCH 7, 2022

By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. What tools they are using. Social Listening Metrics to Track. Share of Voice. You can always course-correct sentiment analysis as you’re tracking it.

B2B 155

B2B Sentiment Analysis Reputation 155

Webbiquity SMM

JUNE 11, 2013

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. This strategy is based on the WPO framework and supported by metrics that inform decisions about budget allocation and tactics. It’s work, but well worthwhile.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Ari Herzog

AUGUST 17, 2013

Engineers at the MIT Media Lab created a tool called Immersion enabling anyone with a GMail or Microsoft Exchange account to scan timestamps of messages, though not actual content, and display the interconnections and frequencies of people who are in the “to,” “cc”, or “from” fields. Comments Sweet tool!

Microsoft 119

Microsoft Metrics LinkedIn Project 119

Buzz Marketing for Technology

OCTOBER 18, 2013

Data can be one of the most inexpensive and smart listening tools a brand can have in its arsenal. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5 But these metrics aren’t tied in any way to ROI and sales. As smart and creative as most brands think they are, the numbers don’t lie. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Kikolani

MAY 24, 2013

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips – If the success of your content marketing strategy is in any way dependent on SEO and search rankings, explore these 8 tools and tactics to track your keywords. Content marketing metrics is about measuring the results. Enjoy your blogging! Business / Career.

Domain Name 126

Domain Name FeedBlitz Marketing Hotels 126

Writtent Blog

JUNE 25, 2013

The modern marketer needs to be incredibly quick on their feet, which is why developing a tried-and-true list of content creation tools and resources is critical to winning success and SEO benefits beyond your wildest dreams. Image Credit: Luna Metrics. Quora is 2013’s answer to the crowdsourced question-and-answer forum.

Tools 91

Tools Content Blogger Curation 91

Proactive Report

DECEMBER 9, 2014

83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). Pick the right tools and platforms based on your research. 92% of marketers claim that social media marketing is important for their business.

Template 111

Template Templates Social Media Strategy 111

Your Escape From 9 to 5

APRIL 15, 2022

A set of keywords can return billions of suggested pages in seconds, ranked based on certain metrics such as relevancy, page visits, etc. The 2013 findings of Econsultancy showed that 74% of companies reported that social media is either somewhat or highly integrated into their SEO strategy. Creating High-Quality Content.

SEO 74

SEO Social Media Engineering Social Media Management 74

Waxing UnLyrical

NOVEMBER 27, 2012

Of the alternative metrics that are (slowly) replacing AVE, measurements of engagement seem to be the most readily accepted. As with any social network, it takes a while for the best measurement tools to sort out, and even then, (as always) you need to pick the tool that best measures what you are looking to measure.

Analysis 198

Analysis Metrics Questions Communities 198

Adam Sherk

DECEMBER 18, 2012

Here are my top 10 posts of 2012 by pageviews: The Best Free Tools for Twitter Analytics. Beyond Facebook Insights: Useful Facebook Analytics Tools. SEO Metrics for Publishers: How are You Tracking and Measuring Success? Have a great 2013. News Organizations on Google+: Which Pages Get the Most Engagement?

Press Release 119

Press Release SEO Digg Sports 119

Kikolani

AUGUST 9, 2013

Announcing the 2013 Local Search Ranking Factors Results – Those of you who attended MozCon a couple weeks ago got a sneak preview of these results, but I’m guessing that few of you had a chance to fully digest them in the 14.2 Here’s why you should and 21 tools to help improve user experience on your website.

Marketing 119

Marketing Mashup SEO Metrics 119

Convince & Convert

DECEMBER 1, 2014

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Inbound Writer helped us analyze the 242 posts we published here in 2013 and discovered that the top 25% (61 posts) generated a whopping 78% of the visits from organic search (and 67% of all visits).

Analytics 164

Analytics Content How To Software 164

Proactive Report

MAY 8, 2017

83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). Pick the right tools and platforms based on your research. 92% of marketers claim that social media marketing is important for their business.

Template 56

Template Templates Social Media Strategy 56

Adam Sherk

JULY 15, 2013

I attended MozCon 2013 last week. I’ll cover them in order of appearance: Richard Baxter – Richard sure knows how to make the most out of various tools and Excel, in this case for outreach research. Or rather, a mascot can be a useful tool for businesses with a strong focus on customer service.

SEO 148

SEO Tips Startup Compete 148

Convince & Convert

SEPTEMBER 1, 2015

Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013. With all the new tools and platforms constantly emerging, it’s very easy to fall into the trap of thinking about social media through a tactical prism instead of a strategic one.

Social Media 60

Social Media Strategy How To Marketing 60

Myrland Marketing

APRIL 18, 2013

The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey. They’re using it to get news and information.

Survey 74

Survey Social Media Wikipedia LinkedIn 74

Kikolani

APRIL 12, 2013

How to Find Popular Topics for Your Business to Blog About – In this post, we’re going to dig a bit deeper into additional tools and strategies your business can use to discover what content performs best on social media in your industry. Search Engines / SEO. Here’s why it matters. Social Media / Social Networking.

Mashup 124

Mashup Resources FeedBlitz RSS 124

Convince & Convert

APRIL 16, 2013

It is not about blasting people with a press release, or cold pitching reporters strictly because a tool said they covered your beat (though a fair bit of that still goes on), or even building a site and hoping people will come. Sure, having a quality listening tool is important, but it is only one part of the equation.

Analytics 139

Analytics Press Release Health Care Data 139

Ari Herzog

JUNE 2, 2015

I wrote the below list in 2013 and recently updated it, providing a primer for people who determine if blogging is right for them. Use Google Analytics or similar to track metrics. WordPress.com implements its own tracking data but is usually less accurate than third-party tools. Everyone wants to be a blogger.

Folksonomy 70

Folksonomy Quantcast Drupal Tips 70

Bill Hartzer

MARCH 20, 2014

According to Social Media Today, the rate of social media usage rose by 18% in 2013. The kind of tools and techniques that a client uses to measure social media performance will inform you about their competence and skill base. This brings to nearly 25% the number of subscribers using social media today.

Consultant 132

Consultant Questions Social Media Compete 132

Proactive Report

DECEMBER 2, 2013

Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. Tools you can use. CrowdBooster – Twitter and Facebook metrics. 2014 will see more emphasis on reporting PR results. His panel was about measurement, proving value and ROI. Proving Value. Value is subjective. Facebook Insights.

ROI 69

ROI Case Study Health Care Insurance 69

Convince & Convert

MARCH 29, 2013

In order to more fairly rank celebrities who do not have a strong social media presence, Klout has incorporated news sources to corroborate the metrics they pull. Klout is working on integrating tools for brands with Klout for Business. ” Social Media Stat of the Week: Engagement with Social Media Falls from 2010 to 2013.

Klout 129

Klout Curation Social Media Analytics 129

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. As a rule, PR folk are not stats and metrics buffs. Few university communication courses emphasize the need for metrics. Google Analytics is a great tool for PR practitioners.

Skills 89

Skills Analytics Press Release Metrics 89

Kikolani

NOVEMBER 23, 2012

7 Scalable Link Building Strategies for 2013 – Want to start investing in more scalable link building strategies? Here are seven to consider adding to your SEO campaign for 2013. Here are some of the things you have to do in order to find and build confidence in your writing ability. Search Engines / SEO.

Mashup 113

Mashup Resources Discount WordPress 113

Hootsuite

AUGUST 23, 2023

Hashtags are a powerful tool for discovery on many social media platforms, including Instagram and TikTok , but users often overlook the power of Facebook hashtags. Facebook introduced hashtags in 2013 , but since then, they’ve been pretty quiet about how to use them. You can also use Facebook hashtags as a social listening tool.

Hashtag 98

Hashtag Tools Facebook HootSuite 98

Writtent Blog

FEBRUARY 14, 2014

Simply put, growth hacking is a powerful tool for mining opportunities, and interest is growing accordingly. This is a first-hand blog on startup growth and growth-hacking from the person who coined the term, Sean Ellis, the marketer behind DropBox and the CEO of Qualaroo (an awesome tool to collect insights we’ve just started using).

Resources 111

Resources Startup Marketing Handbook 111

ProBlogger

MARCH 2, 2016

Keyword tools are irreplaceable in this respect. There are many different tools to pick from, but I suggest going with Google’s native (and free) tool called Keyword Planner. Indeed, according to a 2013 study , 15 percent of the search queries entered into Google each day, are completely unique (i.e. Number of backlinks.

Research 37

Research Metrics SEO Sites 37

Writtent Blog

APRIL 30, 2013

Blog marketing metrics are a powerful tool for discovering what resonates best among your audience. With over half of marketers planning to increase their commitment to content marketing in 2013, brands are facing steeper competition than ever before to earn prospects’ attention.

Reputation 87

Reputation Meme Case Study Engineering 87

Buffer Social

MAY 31, 2017

Video consumption on mobile has increased 233% since 2013, and more than half of video views take place on mobile. Alternatively, you can add text overlay to your videos using a video editing tool like Animoto. You can see these metrics by clicking on any videos in the “Videos” tab of your Facebook Page Insights.

Video 111

Video Engagement Facebook Mobile 111