Your Escape From 9 to 5

APRIL 15, 2022

How can you maximize social media and SEO (search engine optimization) to turn clicks into profits? Let’s briefly explore the social media and SEO connectivity, with Google’s power to influence information generation in the background. Is social media management still relevant? Social is the New SEO.

SEO 74

SEO Social Media Engineering Social Media Management 74

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. We also know the world of social listening is one that can make or break our brand’s reputation. What is Social Listening?

B2B 155

B2B Sentiment Analysis Reputation 155

Convince & Convert

JUNE 2, 2013

The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. In fact, social media represented just 1.55% of all commerce traffic, and a conversion rate of less than three-quarters of one percent (.71%). Is social ineffective or just invisible? The results were shocking.

Social Media 148

Social Media URL Conversation Report 148

Kikolani

MAY 24, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Content marketing metrics is about measuring the results. Today’s SEO is about earning recognition, social spread, and backlinks. Social Media / Social Networking.

Domain Name 126

Domain Name FeedBlitz Marketing Hotels 126

Convince & Convert

JUNE 25, 2013

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. 2013 will prove to be the tipping point as smartphone usage is expected to reach nearly 60%. This should surprise no one.

Mobile 167

Mobile Retail Marketing Smart Phone 167

Convince & Convert

OCTOBER 30, 2014

Being the savvy content marketer you are, you now set out to to bring an audience to that post. You immediately go to all your social media profiles and share about it with a link. Over the next few days, you share the post again on social media, and continue to get shares from others as well. What a great feeling!

SEO 167

SEO Engineering NoFollow Social Media 167

Convince & Convert

AUGUST 31, 2015

In the past, successful decision-making was based on knowledge garnered from traditional media, trade publications, and personal connections. However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements. And that’s precisely where social media comes in.

Social Media 60

Social Media Sentiment Price Diagrams 60

The Way of the Web

FEBRUARY 9, 2014

Social Media policies and guidelines are vital for every business and employee. Not only are they helpful in ensuring that everyone in a company understands what is expected of them, they can also be a way to empower your employees to feel comfortable and confident in engaging with customers or clients via social media.

Guidelines 65

Guidelines Social Media Committee Microblogging 65

Socialmedia.biz

JULY 14, 2016

Content is still incredibly important, but there’s a not-so-new beast called social media that many business are still neglecting and missing out on entirely. Search engines are placing higher importance on what’s coming from social media. What else ranks directly from social? Need proof? Your profile.

Social Media 60

Social Media NoFollow SEO Engineering 60

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. Attribute/drive creative social PR campaigns. Leveraging real-time data during a crisis.

Data 230

Data Sysomos Sentiment Analytics 230

Bill Hartzer

AUGUST 30, 2013

Date: August 30, 2013, 12:23:18 PM CDT. The set includes all Search Engine Optimization, Social Media Optimization, Mobile Marketing, Local Search, Reputation Management, Link Building, Analytics, Conversion Rate Optimization, Content Development, Pay Per Click Management etc. From: Mark Lee. Regards, Mark Lee.

SEO 112

SEO Class Engineering Reputation 112

Convince & Convert

MAY 1, 2015

Another month, another incredible round of guests on the Social Pros Podcast. In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Waxing UnLyrical

FEBRUARY 25, 2013

Boiled it down back to the basics of communications – the objectives… - focused on this – PR is about getting the right message to the right target audience to achieve an objective…whatever that may be – footfall, sales, share price, downloads, reputation change etc. Richard Bagnall (@richardbagnall) February 19, 2013.

Storify 200

Storify Handbook Consultant Reputation 200

Buffer Social

MAY 30, 2023

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. What is short-form video content?

Video 76

Video Film Meme Trends 76

Writtent Blog

APRIL 23, 2013

Despite the fact that it took the network 6 years to reach 50 million members , experts estimate that someone new creates an account every two seconds in 2013. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. Are you currently using LinkedIn tips for B2B marketing? Company Pages.

B2B 107

B2B LinkedIn Tips Marketing 107

Ari Herzog

AUGUST 14, 2013

Arik Hanson suggests that weak links damage your LinkedIn reputation. The number of my connections decreased 61% from 2,474 in May 2013 to 961 today. That’s when I thought the only way social media could connect us is if we connected to each other. The same goes for other social. Why am I there?

LinkedIn 167

LinkedIn Reputation Meeting Social Media 167

Twist Image

MARCH 8, 2013

When I first became interested in the power of developing a personal brand, it was long before the Internet took hold and it would be many years before anyone had uttered the phrase, "social media." " In 2013, you hardly hear anyone talk about personal branding anymore. We call it reputation and other things.

Reputation 86

Reputation Google Social Media Brands 86

Ignite Social Media

MAY 18, 2016

As the world of social continues to expand, the phrase continues to catch fire. But as of January 2016, a whopping 61% of all Fortune 500 CEOs had no social media presence whatsoever. As stats like this pick up steam, the question that’s been bubbling up for many brand marketers is: should our CEO be on social media?

Findability 111

Findability Social Media Collaboration Team 111

The Realtime Report

MAY 26, 2017

Impeccable customer service can outweigh poor marketing, but exceptional marketing will struggle to replace poor customer service. Since 2013, this figure has risen by a whopping $20 billion. The reputation of your brand is priceless, and won’t be something you can afford to let slip. So, what is “good customer service?”.

Price 70

Price Reputation FAQ Team 70

Dave Fleet

APRIL 4, 2018

I recently had the honour of speaking at Seneca College ‘s “Make it Happen” event for about 400 of their marketing students. For me, it’s evolved over time… but it really started with social media. When social media first emerged, I found it absolutely compelling. That vision drove me.

Team 150

Team Social Media Training Foursquare 150

Kikolani

DECEMBER 7, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. 14 Sources for Content Curation Inspiration – Increasingly, marketers are finding, organizing and sharing third-party content among their other efforts.

Mashup 122

Mashup Resources Remix Google Reader 122

Buffer Social

FEBRUARY 21, 2018

LinkedIn Groups do not have a great reputation. With the shift in social media usage in the recent years, closed communities such as Facebook Groups and LinkedIn Groups might be the next best way to engage your audience. First, social media as we know it is changing. “It wouldn’t work.”

Groups 109

Groups Groups LinkedIn Template 109

Kikolani

MARCH 1, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. 29 Blogging Business Survival Tips – Advice on revenue generation, networking, social media, time management, and building a business. The Resources Mashup.

Mashup 141

Mashup Resources Google Adsense 141

Writtent Blog

APRIL 30, 2013

If your brand is paying for low-quality content marketing, you might as well be throwing your money away. If you’re unsure how prospects and search engines perceive your content marketing, consider the following factors: Length. It Can Damage Your Reputation. Originality. It Can Hurt Your SEO. Negative SEO isn’t a myth!

Reputation 87

Reputation Meme Case Study Engineering 87

Danny WhatMough

AUGUST 12, 2013

This morning I shared some thoughts with Econsultancy in response to two articles from Tom Foremski that have been causing ripples across social media over the last few days. PR has always been about building awareness of a brand or a cause and raising, upholding reputations. You can read the Econsultancy piece here.

Press Release 85

Press Release SEO Paid Search Reputation 85

Writtent Blog

MARCH 10, 2014

Is there anything better than a real-life content marketing success story? While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple. I didn’t think so!

Content 85

Content Marketing Energy Case Study 85

Twist Image

FEBRUARY 21, 2013

This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and consumers will continue to connect with your brand. " Beyond the marketing message. Marketers create messaging around campaigns.

Content 107

Content YouTube Loyalty Retail 107

Proactive Report

DECEMBER 2, 2013

Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. This new market is driving revenue 3x faster than their old business model.

ROI 69

ROI Case Study Health Care Insurance 69

Danny WhatMough

MAY 13, 2014

One of the challenges of social media marketing is that you are often at the mercy of third party platforms. Over the last few years Facebook has ‘tinkered’ with its platform on numerous occasions and this has repeatedly moved the goalposts for marketers. Post reach is an area that has been affected like no other.

Facebook 49

Facebook Marketing eBook Cost 49

Proactive Report

JANUARY 7, 2013

It’s very rewarding to discover that the key challenges identified by a global study of 4500 PR leaders in 23 countries align with my 2013 strategies post. The role of Social Media (15.3%). Integrating Social Media. Is social media a separate discipline, does it belong in PR, marketing or customer service?

Study 73

Study Survey Reputation Analysis 73

Hootsuite

AUGUST 18, 2021

Ask the nearest social media manager how they found their career—no really, try it. (Or Chances are you’ll hear a variation of “well, I just fell into it” or “my boss asked me to start running our social media accounts… and it just became my job.” the "blue" market, circa 2013. — Austin Braun

Education 134

Education Social Media Marketing Social Media Management 134

ProBlogger

JANUARY 25, 2015

2013 was the year when people started taking content marketing seriously. Perhaps the biggest revelation is the way local bricks and mortar businesses have taken up content marketing. From search results to social media, the internet is getting more and more local. Content Marketing. Reputation Management.

Small Business 20

Small Business Strategy Reputation Marketing 20

ProBlogger

JULY 30, 2013

How do advertisers determine whether a blog is worth their marketing dollars? Cross-Media Integration. One of the growing metrics on an advertiser’s radar is a blog’s social media page. Incorporating sponsored social media posts (i.e. Outside of social media, consider other media.

Advertising 46

Advertising CPM Adsense Metrics 46

Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. With that in mind, here are my top five tips to help you avoid some common social media errors. How NOT to Run Your Social Media.

Social Media 208

Social Media Hashtag Campaign Flickr 208

agora pulse

OCTOBER 17, 2017

With so many so-called social media gurus out there, it’s hard for mere mortals not to have “imposter syndrome.” ” Should we be trusted with others’ social media accounts? The truth is, even the most experienced social media managers have made at least one gigantic mistake in their career.

Social Media 139

Social Media Social Media Management Real Estate Sports 139

Dave Fleet

APRIL 4, 2018

I recently had the honour of speaking at Seneca College ‘s “Make it Happen” event for about 400 of their marketing students. For me, it’s evolved over time… but it really started with social media. When social media first emerged, I found it absolutely compelling. That vision drove me.

Team 34

Team Social Media Training Foursquare 34

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. Lesson 1: There are no social media experts.

Influencer 85

Influencer Social Media Hubspot Travel 85