Small Business Mavericks

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Which Ranking Factors Are Important In 2013?

Small Business Mavericks

Recently, they published the 2013 ranking factors survey results. Going forward, Internet marketers should continue to focus on on-page content and links but start incorporating social media marketing , Google authorship, and structured data – an on-page factor. But they’ve been saying that for at least two years.

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SEO Or Marketing?

Small Business Mavericks

I don’t think that’s the best approach in 2013. For starters, if you don’t see SEO as an intrinsic part of your overall marketing efforts, then there is a disconnect somewhere. The goal of marketing is to increase your bottom line. That’s why you have a marketing strategy.

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Get Ready For The Mobile Marketing Explosion

Small Business Mavericks

In 2013, those percentages are 47.5%, 44.8%, and 7.7%, respectively. In a word, it means you need to start thinking about your mobile marketing message today. There are plenty of ways for small business owners to get on board with mobile marketing. In 2010, smartphone usage consisted of 41.5% of total mobile usage.

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18 Things About Facebook Rankings To Remember

Small Business Mavericks

He has 18 points from their series of “News Feed FYI” announcements since August of 2013. Here they are: Facebook only highlights “major” updates — August 2013. Facebook prioritizes 300 posts out of the 1,500 or so possible posts — August 2013.

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What Are Your New Year’s Resolutions?

Small Business Mavericks

Have you set your New Year’s resolutions for 2013 yet? Do they include marketing goals? Better yet, do they include your plans and goals for online marketing in 2013 ? It also includes how many new marketing initiatives you want to try and whether or not you want to pursue a particular revenue channel.

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Is Lead Generation More Important Than Revenues?

Small Business Mavericks

marketers reveals that the No. 1 reason cited for a content marketing strategy is lead generation. In fact, 44% of respondents in 2013 cited lead generation as most important as opposed to 16% in 2012. When you consider the number of companies that have a content marketing strategy of any kind, these are odd numbers.

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Why Cleaning Your E-mail List Is Essential

Small Business Mavericks

On July 15, 2013, Yahoo! Besides the potential for bounced e-mails, which will affect your e-mail marketing analytics, this will increase your chances that you’ll be reported for sending e-mail spam. account holders before July 15, 2013 and ask them to confirm their e-mail addresses. That could spell trouble for you.

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