Sherrilynne Starkie

article thumbnail

Free white paper: key trends of 2013

Sherrilynne Starkie

Our whitepaper: Key trends of 2013 is our gift to you for the holidays. Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media. Marketing integration. Social media for health. User focus. Paid vs. earned content. Handheld devices. Canadians rule!

Trends 276
article thumbnail

The Oscars: content marketing success

Sherrilynne Starkie

The Academy Awards 2013 have come and gone. And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry.

Content 317
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389
article thumbnail

Win a ticket to IABC 2012 Canada Business Summit preconference workshop

Sherrilynne Starkie

The November 1st there are six diverse and interactive pre-conference workshops, and featuring top experts discussing a wide range of topics including career planning, internal and strategic communications, insights on the use of multimedia and all the dos and don’ts when it comes to connecting with the Québec market. IABC “Trends 2013?

Wikipedia 400
article thumbnail

The word of the year is an ‘un word’

Sherrilynne Starkie

Last year was the year of ‘vape’ and in 2013 it was ‘selfie’. Such nerds are often journalist and so, just in advance of the holiday season, it’s the annual campaign that just keeps giving by delivering massive, global media coverage. Recent past words of the year have derived from social media and Internet parlances.

article thumbnail

Analytics: what are you really learning?

Sherrilynne Starkie

5 Questions Social Media Marketing Analytics Can Answer. 50 Top Tools for Social Media Monitoring, Analytics, and Management 2013. Featured Headline Marketing analytics Ottawa Social Analytics Social Capital Social Media' Measuring online influence. PLEASE LIKE MY FACEBOOK PAGE. Related articles.

Analytics 380
article thumbnail

Instagram and the news

Sherrilynne Starkie

In 2013, David Guttenfelder, the AP ’s chief Asia photographer, became one of the first foreign photographers allowed to work in North Korea, and he uses Instagram to capture and publish intimate images. Social Savvy Email Marketer: Instagram. Instagram-logo (Photo credit: JAMoutinho ( almost photographer )). Related articles.

News 321