Jeff Esposito

article thumbnail

Epic Commercial of 2013 – Snuffy the Seal

Jeff Esposito

Every year, the Discovery Channel kills it in terms of marketing Shark Week. This year is no different with the new roll-out of the epic Snuffy the Seal commercial. Well played. Uncategorized Discovery Channel Shark Week Snuffy the Seal'

article thumbnail

Attention Marketers: Respect the Sense Smell

Jeff Esposito

But for some reason when it comes to marketing, smell loses its importance. For some reason smell is the Rodney Dangerfield when it comes to marketing elements. In terms of building the brand experience, we tend to think of sight or sound first as the more important pieces to our marketing plans. What a shame! Why such a miss?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Friends with benefits, conquering fear and non-sexy products

Jeff Esposito

Now that I have to apologize for deviating from the main messaging of this blog to ask you to consider peeping out some panels for SXSW 2013 that me and some of my coworkers at Vistaprint are on. Get your mind out of the gutter… this isn’t that kind of post.

article thumbnail

The Devil’s in the Details

Jeff Esposito

About 20 seconds into reading the page I was caught up with: Edition includes a special code for eligible gamers giving them the opportunity to unlock a special, 2013 regular season (17 weeks) trial of NFL Sunday Ticket on computer, tablet, and mobile devices. It could have been avoided, but hey when has marketing ever been honest?

FAQ 45
article thumbnail

Reading is fundamental

Jeff Esposito

I challenge you to think about turning off the tube for a bit and reading more in 2013. Marketing in the Round. The exceptions will be some books on parenting my youngin or peeping out friends books that are coming out this year. Below is the list of books I read in 2012 (hyperlinked books have reviews): The Flinch. Sea of Monsters.

Loyalty 44
article thumbnail

Packing essentials for #SXSW

Jeff Esposito

Probably not, if you are one of the thousands of marketers, PR folks, movie buffs or music nuts (or a combination of the above) converging on Austin, its safe to say that you won’t see anything quite like SXSW. It’s light and packs easily so why not be ready for the potential showers of 2013.

article thumbnail

NCAA can’t spell, sex sells and PEEPS!

Jeff Esposito

Hell why go to class when the governing body can’t even spell the 2013 host city correctly? market with “research” so they can get social buzz. Final Four scoreboard misspells Atlanta (photo) – I guess the NCAA really can’t say too much about the one and done players on Kentucky. Most of that is because everyone wants to be first to.