Buzz Marketing for Technology

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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers.

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Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

That responsibility should belong to the chief marketing officer. A CMO should be somebody who uniquely understands marketing, merchandising, data, analytics and web design, and who can also maintain a creative, innovative organizational structure. More Traffic? Or More Conversions? No Contest.

Retail 202
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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.

Mobile 225
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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5 Related posts: 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012.

Retail 217
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Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). What role can marketing play in helping to define a new opportunity?

Forums 253
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10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. It’s no longer an option for marketers—it’s a must-have. As a consumer and a marketer, I’m looking forward to getting online in 2013.

B2B 275
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Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. We spend our marketing dollars and resources in search of ways to “one-up” our competitors.

Strategy 268