Remove influence
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Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Our analysis showed that although the follower numbers kept growing, this client was failing to reach the real key influencers of its community. Measuring online influence. Related articles.

Analytics 380
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If you can begin a crowdsourcing initiative in 2010, and that contributor purchases a new Ford in 2013 because she has accrued a “Digital Down Payment” along the way due to her consistent and quality participation, is that not ultimate control of the consumer’s purchasing habits?