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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. WordPress Hosting SEO ). WordPress Hosting SEO ). WordPress Hosting SEO ). WordPress Hosting SEO ). 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets.

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17 (mostly failed) Brand Tweets From The Oscars

Convince & Convert

— New York Life (@NewYorkLife) February 25, 2013. — New York Life (@NewYorkLife) February 25, 2013. — Samsung Mobile US (@SamsungMobileUS) February 25, 2013. Very strange wording of tweets, as was more of a hashtag hijack than real-time marketing. — Brett Michaels (@brett_bok) February 25, 2013.

Brands 166
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NBA Announces 2014 Social Media Award Winners

The Realtime Report

Best Hashtag- Blake Griffin (Los Angeles Clippers). The NBA was also host to the very first “ Social Media Night ” back in 2013, encouraging fans to socially engage with the Golden State Warriors. Here are this year’s winners: Best Vine/Video - Kyrie Irving (Cleveland Cavaliers).

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4 Ways This Big Brand Blew It on Twitter

Convince & Convert

Sprint (@sprint) September 20, 2013. 27 (@LachonPhillips) September 20, 2013. Matt M — T-Mobile (@TMobile) September 20, 2013. T-Mobile (@TMobile) September 20, 2013. If you’re trying to get someone to cancel a phone contract, why are you wasting precious characters pushing a marketing-speak hashtag?

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Adidas Teams With Champs Sports To Create Instagram Mini Series

The Realtime Report

Following Adidas and Champs’ Tumblr-based 2013 adicolorTV , this year’s campaign is the first-ever video series designed specifically for Instagram. Followers could ask the new car any question, through any social network using the hashtag, and the MINI would respond in a way that showed off the car’s new features.

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Elizabeth Arden Brings Back Successful “Pin It To Give It” Campaign

Convince & Convert

For the second year in a row, the company is hosting the Pin It To Give It campaign, which encourages Pinterest users to re-pin content from its #PinItToGiveIt board. For 2013, the board has been updated to include images of lipstick, women, motivational quotes, and more.

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How to Fix a “Broken Brand” with Social

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. They were playing the Buffalo Sabres, and if a fan wearing a Sabres jersey asked for a cupcake, James jokingly told them they couldn’t have a cupcake unless they tweeted with the hashtag #gobolts. Listen Now. The RSS feed is: [link].

Brands 128