Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media.

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Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Sprout Social

DECEMBER 8, 2020

Between 2013 and 2018, video consumption online has increased at an average of 32% per year. To make the most out of your video marketing strategy , you’ll need to figure out which video length is best for your goals and social platforms. General social media video best practices. Optimize for social media.

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Mindjumpers

MARCH 5, 2014

The following post is part of the Mindjumpers Network series t hat examines the state of social media around the globe. Japan’s social media landscape is equally as diverse as the country’s description. We’ve taken a look at some of the leading social platforms and emerging new trends in the land of the rising sun.

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Ignite Social Media

MAY 4, 2020

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. Source: Statista.

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agora pulse

MAY 30, 2019

When Snapchat unveiled Stories in 2013, it didn’t seem momentous. Here are key stats that social media managers need to know about Stories. Stories are wildly popular with social media users. How times have changed! How extensively is it being utilized by brands? This can be seen in the engagement numbers.

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Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. At the beginning of any new social media undertaking, there’s a need to set goals.

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Firebelly

DECEMBER 30, 2013

I honestly can’t believe it’s almost the end of 2013. So I thought, what about social media? What mistakes or things have we collectively done as “social media” people that we might resolve to do better? Change is constant in social media, it evolves daily. Sharing is caring.

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Socialmedia.biz

JANUARY 13, 2020

A Pew Research survey found that out of the 77% of the Americans who own a smartphone, a vast majority spend an average of 5 hours a day—almost double the amount of time from 2013—scrolling through their Instagram feed, calling/texting their friends, and playing games, among other activities.

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Jon Loomer

DECEMBER 1, 2021

Way, way, way back in 2013, I started The Pubcast (then The Social Media Pubcast) to talk about topics related to Facebook ads and entrepreneurship over a beer. You can subscribe to the Pubcast (the feed includes Shots, too) just about anywhere. Subscribe to The Pubcast. Below are some links: Apple Podcasts.

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Ari Herzog

MARCH 2, 2014

Social media posts expire very quickly. Impressions = the number of times a post is displayed in the news feeds of your followers and/or their friends. Studied in the fall of 2013, Wisemetrics summarizes : 90% of your post’s engagement occurs within 12 hours. Consider Facebook, for instance.

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Ignite Social Media

JUNE 21, 2016

This type of image would likely have stopping power any day, but particularly on July 4 th when consumers and potential consumers are scrolling through their feeds with red, white, and blue on the brain. 1UllbqpjVk — Lowe's (@Lowes) July 3, 2013. Focus on Fun. Happy 4th of July! Vine #loop https://t.co/1UllbqpjVk

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Buffer Social

NOVEMBER 27, 2018

The News Feed is one of Facebook’s marque innovations. For nearly a decade, the News Feed was the jewel in Facebook’s crown. It even admitted the News Feed can have a negative impact on mental health. While the News Feed has been experiencing growing pains, a new format has arisen: Stories. ” The rise of Stories.

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Ignite Social Media

JULY 31, 2017

The focus of our webinar was around the changes we have witnessed in the social space over the past decade, the current trends, and our predictions for the years to come in social media. The Past 10 Years in Social Media. The Current State of Social Media. In 2015/2016, organic reach was down to 2.6%

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The Social Media Incubator

SEPTEMBER 13, 2013

A key in being successful in your social media strategy relies on connecting and engaging with your audience. It has become a lot easier for users to stop following or getting updates in their news feeds once they are no longer interested. That is why connecting with your customers on social media is so important.

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Proactive Report

JULY 4, 2014

You might have noticed it in your personal News Feed. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked for them to see. Let’s look at what makes content show up in a News Feed. Use the News Feed post advertising option.

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Socialmedia.biz

JUNE 9, 2018

Whether you own a business or just want to gain a reasonable following on social media, having billions of other people to compete with isn’t ideal. Before we get into the principles of a fresh, relevant, and successful social media, it is important to address why your engagement and/or follower count has decreased.

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Convince & Convert

DECEMBER 13, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. The conventional wisdom is “don’t feed the trolls,” but Gary goes the other way with it. Jay is the founder of [link] and host of the Social Pros podcast. Listen Now.

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Small Business Mavericks

SEPTEMBER 26, 2014

Once upon a time, a business could utilize the organic reach of their Facebook Page posts and show up on the news feeds of interested followers. Chris Crum has put together Everything Facebook Has Said Over The Past Year About News Feed Ranking on WebProNews. Now, not so much.

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Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? I don’t think so.

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Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link].

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Myrland Marketing

APRIL 12, 2013

Tweets about “#lma13″ LMA LMA 2013 Tweet Stream Twitter Uncategorized #LMA2013 Annual Conference Legal Marketing Association LMA13 Social Media'

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Diva Marketing Blog

MAY 12, 2013

Twitter, Facebook, Linkedin, Pinterest and other social networks changed how we think about "social media" from those long ago days of the blogosphere. However, I wondered if the "truths" of social media also changed. . Is social media still about people-to-people conversations or is monetization the focus?

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Buffer Social

OCTOBER 17, 2017

The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Read on, and see what goes into the complex, fascinating formulas of the Facebook News Feed. Facebook algorithm values.

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Buffer Social

JULY 6, 2017

But, despite building a product that helps people succeed on social media , we have committed a good number of social media mistakes ourselves. Let’s get started… Learn from These 10 Social Media Mistakes We’ve Made. Being on all social media platforms.

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Mindjumpers

MAY 22, 2013

Most of the numbers compare growth from last year to May 2013. Facebook seems to put more and more focus on content, especially with the new news feed , which is still in the process of being rolled out to users as well as the launch of Home. The new news feed gives Facebook room for more engagement potential. Photos: Facebook.

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Buffer Social

JUNE 18, 2018

It’s at the heart of their social media strategy too. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. Social media analytics are also playing an increasingly important role in helping to guide content decisions.

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Ignite Social Media

MARCH 1, 2018

Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. A lot of social media marketers are asking themselves the question—is organic reach still alive? Is Organic Reach Still Alive?

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The Social Media Incubator

JANUARY 24, 2014

Have you noticed more ads in your social media feeds lately? Money spent on social ads is projected to reach $7.1 Twitter has increased their ads since hitting the IPO scene, and Facebook introduces video ads to their news feed early on in 2014. But which social media site might be best for advertisers?

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Bill Hartzer

JULY 3, 2013

taxpayer dollars on two separate social media campaigns: to increase the number of Facebook Likes on their Facebook page. What’s even worse, is that these two social media campaigns were complete flops, with less than 2 percent actually engaging with their posts. ing on any item within the previous week.

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Josh S Peters

JANUARY 25, 2013

This is a short week for links, I just didn’t find that many “must reads” as I was going through my feeds and RSS to include in this roundup. This is a sign of something big, a shift in academia and the influence of social media. Mobile, Local & Search: 5 Sources of Innovation & Investment in 2013.

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Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months. Ad spending on social media has shot up from Rs.94 300 crore (~$48.3M) in FY 2013.

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Ignite Social Media

MAY 22, 2017

Stories have been a core piece of the Snapchat platform since it came on the scene in October of 2013. To encourage usage, Facebook has started showing your friends grayed out at the top of the feed saying that the person “hasn’t added to their Story recently”. Snapchat Stories. Snapchat was the original creator of ‘Stories’.

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Buffer Social

JANUARY 12, 2018

If you like creating and scheduling social media posts with your phone, we would love for you to try our mobile apps. They will make social media marketing on the go super easy and smooth for you. 6 social network integrations. With the free Buffer account, you can connect up to three social profiles.

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Justin Levy

SEPTEMBER 23, 2010

We were interested by some of the data including the prediction that social media will drive more business value than SEO by 2013 and that over the next 3 years Google and Facebook will decline in importance while something new (and currently unknown) will emerge as the most important website or service.

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Myrland Marketing

DECEMBER 10, 2012

I’m in the midst of researching and gathering posts that deal with predictions for 2013 in all areas of marketing and communication. As you might guess, the ones that are written about the most have to do with digital and social media. ” Indeed, Olof! Exploration is a necessity.

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Oktopost

MARCH 7, 2022

In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. What is Social Listening? Before social media, it didn’t matter what channels you used to communicate your message, it was a one way communication channel.

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