yMarketingMatters

JUNE 4, 2013

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. I hope you find this advice helpful and that you give your business its best shot at tremendous success in 2013 with these marketing trends.

Trends 100

Trends Smart Phone Marketing Mobile 100

Waxing UnLyrical

FEBRUARY 13, 2013

Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013. And on Q5 (what PR pros *must* start doing when it comes to measurement): A5: Map back to business strategy. Geoff Livingston (@geoffliving) February 5, 2013.

Strategy 188

Strategy Aggregator Consultant Flickr 188

Social Media Marketing

MAY 22, 2013

Women are more likely to use Twitter, Pinterest and Facebook Men are more likely to use Google+, LinkedIn and YouTube Marketwired determined that people under the age of 40 are increasingly using social media to inform investment decisions. Painful, but relevant is the Truth About Advertising in 2013.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Social Media Marketing

JULY 18, 2013

Altimeter''s Charlene Li and Brian Solis have released an e-book on the topic, called The Seven Success Factors of Social Business Strategy that focuses on vision, governance, strategy, tools, technology and leadership, among other things. Users can now add photos to comments to all Facebook pages globally. It''s no mean feat.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Ari Herzog

JANUARY 9, 2013

June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. Fast forward to August 2012 and I realized there was no Facebook Group to share strategies and tips on social media marketing. Today there are over 120 Facebook members.

LinkedIn 133

LinkedIn Social Media Strategy Tips 133

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Follow our 7-step guide to creating a successful social media video marketing strategy.

Video 144

Video Social Media Strategy Film 144

Jon Loomer

FEBRUARY 14, 2024

The past several years of Facebook (and then Meta) advertising has been a whirlwind. A 70-page PDF called The Facebook Ads Experiment: 12 Tips to Crazy Engagement from 2016 underscores just how much has changed. But I don’t recognize much of the Facebook ads landscape that I wrote about eight years ago. Campaign Structure?

Advertising 177

Advertising Metrics Cost Sentiment 177

Ignite Social Media

OCTOBER 6, 2017

Ever since Facebook changed the organic content algorithm in 2013 , paid media support has been an important part of social media strategies. There are two strategies for approaching paid media buying: directly from the platform or through third-party software companies. Trends in Paid Social Buying.

Buy 107

Buy Social Media Strategy Software 107

Social Media Marketing

JUNE 5, 2013

Last week, we shared the 2013 Internet Trends deck from Mary Meeker; this week, The Atlantic takes a look a the 11 most fascinating charts from her presentation. India is seeing the benefit of social advertising for branding , according to the Ernst & Young Social Media Marketing: India Trends Study 2013 report.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Webbiquity SMM

JANUARY 2, 2013

e-Strategy Trends ). e-Strategy Trends ). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Earnest Agency ). Marketing Charts ).

Social Media 245

Social Media B2B Marketing SEO 245

Social Media Marketing

JUNE 28, 2012

Or, as MediaPost recently observed , Ford "could probably publish a textbook on social-media launch strategies for cars and crossovers." Why Transmedia for the 2013 Ford Fusion? For that reason, we needed to ensure that we took our launch strategy to another level. Random Acts of Fusion is a first of a kind for us. What's Next?

Case Study 167

Case Study Flickr Team Social Media 167

Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). Develop a content strategy with an editorial calendar.

Template 111

Template Templates Social Media Strategy 111

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Facebook algorithm values.

List 190

List Facebook Feed Feedly 190

Jon Loomer

OCTOBER 5, 2017

If you’ve been following my Facebook page or content lately, you know that I’ve been experimenting with something very different for me: Short Facebook videos. Let’s take a closer look at what I’ve been doing, why, and my developing strategy using short Facebook videos. My Video Strategy.

Video 154

Video Facebook YouTube Publishing 154

agora pulse

JUNE 22, 2017

Can Facebook search really help you reach your social media marketing goals? Unlike Twitter , Facebook doesn’t have a separate advanced search function. All we’ve got is the “Search Facebook” bar in the top left hand corner. Most articles about it date from 2013 to 2015. So what exactly happened?

Tips 127

Tips Hubspot Facebook Hashtag 127

Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). This is a clear indication of the growth in popularity of visual content.

Template 56

Template Templates Social Media Strategy 56

agora pulse

JANUARY 4, 2017

As social media marketers, we are often asked how often we post to our Facebook pages. And how often you post to Facebook is probably different than the last social media manager you spoke with. How often we post to our Facebook pages shouldn’t be arbitrary, but it shouldn’t be a one-size-fits-all rate.

Facebook 128

Facebook FAQ Study Types 128

Ignite Social Media

JULY 24, 2023

A social media audit can help optimize your social media strategies, enhance engagement, increase reach, and drive better marketing results. Social media audit vs. social media strategy Think of a social media audit as a preamble to your social media strategy. What are the major things to look at in a social media audit?

Social Media 148

Social Media Analysis How To Syndication 148

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. There are more videos on YouTube than Facebook video and Netflix combined and YouTube videos earn more valuable attention, too. 1. There are 1.9 billion active users on YouTube.

YouTube 111

YouTube Strategy B2B Marketing 111

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. Facebook''s new testing ground is India.

Social Media 167

Social Media Nielsen Press Release News 167

The Realtime Report

JANUARY 16, 2013

Monopoly is using Facebook and Twitter to get fans excited about a change in the classic board game. From now until February 5th, Monopoly fans can vote on Facebook to save their favorite token (one of the current tokens will be eliminated) and to choose a new one. Which token will you be voting for?

Campaign 193

Campaign Crowdsourcing Facebook Badge 193

Social Media Marketing

JULY 24, 2013

Platforms Facebook is testing a new feature that prompts users to sign up for notifications when they like a page , thus giving brands more peace of mind that their posts can be seen by more users. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2.

Social Media 162

Social Media Flipboard Journal comScore 162

Ignite Social Media

MAY 22, 2017

This is especially true of Facebook. Since they got turned down to buy Snapchat, Facebook and/or Instagram has launched features to try to steal people away from the ephemeral platform. Stories have been a core piece of the Snapchat platform since it came on the scene in October of 2013. Facebook Stories.

Review 121

Review Instagram Real Estate Facebook 121

Social Media Marketing

APRIL 3, 2013

Still, Facebook dominates in this space. Platforms Newsfeeder is a collection of the most creative Facebook posts from brands. Facebook Exchange (FBX) is an advertising service that allows brands to serve targeted ads based on interactions on Facebook. What's in question is how users will react to it.

Social Media 160

Social Media Flipboard Storify Reddit 160

Twist Image

MAY 16, 2013

Data, research and strategy has slowly crept into the creative department and now the work is much more than a thirty-second spot or a contest. What a true social media strategy looks like. The more experienced marketing professionals deliver social media strategies that are, in fact, brand strategies (when done right).

Advertising 111

Advertising Research Data Survey 111

Social Media Marketing

APRIL 23, 2013

Target has a "show don''t sell" content strategy Digiday goes inside IBM''s social content strategy The fledgling content site Medium has acquired the journalism startup Matter , which has concentrated on long form journalism. While Facebook still leads overall, Google is making a move in the share of social sign-in tools.

Social Media 165

Social Media Tumblr Authentication comScore 165

Convince & Convert

JULY 30, 2013

Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience. Which poses an interesting question — do brand characters actually help a brand’s visual content marketing efforts on Facebook? How Do The Brand Characters Stack Up in Facebook Engagement?

Brands 150

Brands Case Study Content Facebook 150

Jon Loomer

APRIL 24, 2023

I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. First, I’ll explain the nature of my strategy. Let’s go… The Strategy This commitment to short-form video began with TikTok on September 30, 2022.

Platform 177

Platform Video Instagram YouTube 177

Writtent Blog

OCTOBER 15, 2013

Did you hear about that one time the US Center for Disease Control (CDC) got over 77,000 Facebook likes ? It may be tempting to deck your Facebook page out in a sea of black and orange, but remember – holidays mean different things to different people. Spin an Existing Offer. Target Your Halloween Communications. Company News'

Content 109

Content Marketing Upcoming Retail 109

SocMed Sean

MAY 30, 2018

Today’s guest post comes from Eric Czerwonka , an entrepreneur and co-founder of Buddy Punch , a software company founded in 2013 that provides time tracking solutions for startups, companies with employees, as well as anyone with a remote team to manage. By now, we’ve all heard of Social Media.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Mindjumpers

JUNE 12, 2013

The report presents insights on the following topics: Strategy : Consumer audiences are increasingly difficult to reach, and increasing demand for content across channels poses a systemic challenge for agencies seeking to create and distribute branded content. Similar Posts: Facebook Is Global, But Social Is Local. What do you think?

Report 244

Report Nielsen Overview Compete 244

Convince & Convert

AUGUST 27, 2013

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? Any implications of brand strategy jumping out? Our Hypothesis. Take a close look.

Research 163

Research Engagement Facebook Retail 163

Twist Image

FEBRUARY 13, 2013

They were titled: PC Users Increasingly Turning To Smart Devices For Web Browsing, Facebook Access. If you look at the new line of darlings (it can be anything from Uber , Snapchat , Instagram , Path , Highlight , Square , whatever), what you see is a mobile-first strategy. Arguably, a mobile-only strategy. Facebook responded.

Mobile 106

Mobile Strategy iPad iPhone 106

Ignite Social Media

JANUARY 6, 2020

Facebook – 2010. Facebook introduces liking individual comments. Facebook becomes the 3 rd largest web company in the US behind Google and Amazon, where it still sits in 2020. Facebook reaches 500 million users , making it the biggest and fastest growing social network. Social Predictions for the Next Decade.

MySpace 134

MySpace Instagram Social Networking YouTube 134

Idaconcpts

DECEMBER 12, 2012

No matter your niche, your product, or your service, you can be sure that Facebook, Twitter and other social media platforms will play a crucial role with your business in the future, and there is no time like the present to get started! New Media Expo 2013. Social Media Strategies Summit 2013.

Conference 172

Conference Social Media Airlines Education 172

Convince & Convert

SEPTEMBER 1, 2015

Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013. Over the years, Convince & Convert has continued to refine its social media strategy process. Social Media Strategy in 8 Steps (Summary). Step 2: Listen and Compare.

Social Media 60

Social Media Strategy How To Marketing 60

Social Media Marketing

MAY 21, 2018

Most internet marketers today are of the opinion that email marketing is a redundant marketing strategy. If we look at the fact that its easier for us to send a friend request on Facebook than collect one email address. Email marketing is a promotion strategy that uses emails targeted to customers. How Email Marketing Works?

Marketing 105

Marketing Mobile Notification Statistics 105