Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Brands 128

Brands Sports How To MySpace 128

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. via NissanUSA Facebook. .” Listen Now.

Loyalty 138

Loyalty Nielsen Social Media Case Study 138

Convince & Convert

SEPTEMBER 1, 2015

Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013. Loyalty and retention? Get more content like this, plus the very BEST marketing education, totally free. What do you primarily want to use social for? Step 4: Select Success Metrics.

Social Media 60

Social Media Strategy How To Marketing 60

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Between 2010 and 2013 (or so), we saw things slow slightly. Between 2010 and 2013 (or so), we saw things slow slightly.

Mobile 105

Mobile Trends Compete Loyalty 105

Twist Image

FEBRUARY 21, 2013

It may be in marketers vested interest to adjust that theory to this: create relevant content and your heavy users may continue to connect with your brand. You buy a product and the expectation from the brand is that you follow them on Twitter , like them on Facebook , watch their videos on YouTube , and so on and so on and so on and so on.

Content 107

Content YouTube Loyalty Retail 107

Twist Image

APRIL 19, 2013

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." How much money are you willing to spend against your marketing and communications.

Social Media 111

Social Media Adwords Small Business Loyalty 111

Proactive Report

DECEMBER 2, 2013

Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. This new market is driving revenue 3x faster than their old business model.

ROI 69

ROI Case Study Health Care Insurance 69

Twist Image

APRIL 24, 2013

Not many marketing professionals are willing to do that. This author''s sentiment could be replicated and replaced with channels like Facebook , LinkedIn , blogging, podcasting, TV advertising, or whatever. Personally, I''m guilty as charged when it comes to being a maniacal evangelist for digital marketing. Why maniacal?

Journal 111

Journal Sentiment Publishing Advertising 111

Diva Marketing Blog

DECEMBER 25, 2012

Pull off the pretty red bow and you'll find digital platforms with funny names like blogs, Twitter, Facebook, Foursquare, Google+, LinkedIn and Pinterest. Continuous listening -> learning -> understanding -> results in trust -> leads to loyalty -> leads to the cash register bells ringing. oops wrong film.

Social Media 91

Social Media Film Foursquare Loyalty 91

Buzz Marketing for Technology

JANUARY 16, 2013

Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. It’s no longer an option for marketers—it’s a must-have. Retailers Start to Love Loyalty Programs - It’s not just for frequent fliers anymore.

Loyalty 275

Loyalty B2B Retail Mobile 275

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Christine Priester, VP, Marketing. . . . . Christine Bon, Manager Digital Marketing & Communication. . . . Our Story Tellers.

Health Care 108

Health Care Case Study Study Campaign 108

Buffer Social

JULY 6, 2017

Just last year, we were posting four to five times to our Facebook Page and tweeting up to 14 times per day. When we posted less (once or twice per day) to our Facebook Page, our reach and engagement increased by three-fold. Limiting our Facebook posts to just one or two per day forced us to share only the best content.

Social Media 112

Social Media Curation UGC Instagram 112

Diva Marketing Blog

DECEMBER 22, 2013

It is now 2013, and as we close out this year, we face similar challenges of how to provide value for our customers. Pull off the pretty red bow and you''ll find social networks with funny names like blogs, Twitter, Facebook, Foursquare, Google+, LinkedIn, Instagram and Pinterest. A classic Diva Marketing Holiday Post. '

Social Media 67

Social Media Airlines Film Foursquare 67

Buffer Social

JUNE 18, 2018

We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. Two and a half years ago we were just brewing coffee at the farmers’ market, and we learned early on that social media was a huge part of our strategy to grow our business.

Communities 95

Communities Company Social Media Case Study 95

Writtent Blog

APRIL 30, 2013

If your brand is paying for low-quality content marketing, you might as well be throwing your money away. If you’re unsure how prospects and search engines perceive your content marketing, consider the following factors: Length. Amit Singhai, a Fellow at Google has stated that content marketing isn’t just about content.

Reputation 87

Reputation Meme Case Study Engineering 87

Social Media Marketing

DECEMBER 18, 2012

And just like that, the photo sharing app market is up for grabs. It didn't seem possible just eight short months ago when Facebook announced that it was acquiring the fledgling hipster photo sharing app for $1 billion. So right there, users can see that they have control over their content and that Facebook seeks consent.

Instagram 168

Instagram Flickr Privacy Policies 168

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. Loyalty of your social visitors. That’s quite a statement. Does it apply to PR pros too? Connect with me on. Google Plus.

Skills 89

Skills Analytics Press Release Metrics 89

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Departments like sales, human resources, product development and market research are launching successful campaigns. Measuring Social Media ROI.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Christine Priester, VP, Marketing. . . . . Christine Bon, Manager Digital Marketing & Communication. . . . Our Story Tellers.

Health Care 40

Health Care Case Study Study Campaign 40

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. Loyalty of your social visitors. That’s quite a statement. Does it apply to PR pros too? Connect with me on. Google Plus.

Skills 53

Skills Analytics Press Release Metrics 53

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” And 92% of small businesses say that social media is an effective marketing technology tool.

Social Media 207

Social Media ROI B2B Marketing 207

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. Loyalty of your social visitors. That’s quite a statement. Does it apply to PR pros too? Connect with me on. Google Plus.

Skills 40

Skills Analytics Press Release Metrics 40

Buzz Marketing for Technology

OCTOBER 10, 2013

The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. Love Your Loyalty Programs. A better experience leads to higher loyalty.

Data 219

Data Loyalty Mobile Hotels 219

Sherrilynne Starkie

JUNE 9, 2013

It can be difficult to show that have a thousand Facebook fans for 10,000 Twitter followers delivers product sales or votes or brand loyalty. Another client wanted to target young single parents via Facebook which, on the surface, sounds like a good idea. Related posts: Pinterest leads Facebook with customer acquisition.

Analytics 380

Analytics Social Capital Klout Analysis 380

Convince & Convert

APRIL 16, 2014

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014.

Strategy 159

Strategy Tips Case Study Instagram 159

Buffer Social

JUNE 6, 2018

Here are just a few reasons why social media engagement is a vital part of any social media marketing strategy. Over the last few years, organic reach (on Facebook in particular) has dropped so dramatically that some people have questioned the viability of organic posting at all. ” – Facebook.

Social Media 111

Social Media Engagement Marketing How To 111

Buffer Social

AUGUST 18, 2016

And half the battle of organizing an event is marketing it. When it comes to the marketing channels that drive attendance, hype, and engagement, social media is right near the top. Best of all, social media event marketing isn’t as time-consuming as you may think. Taking an event from idea to sell-out is no easy feat.

Eventful 40

Eventful Social Media Data How To 40

Webbiquity SMM

AUGUST 5, 2013

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. Marketers aren’t like ordinary people.

Statistics 214

Statistics Social Media B2B SEO 214

Kikolani

DECEMBER 14, 2012

Until then, I should still be active on Twitter, Facebook, etc. Don’t Forget The “Marketing” in Content Marketing – So how do you promote your content if you have a boring topic like dog food? Will 2013 Bring A Paid Link Resurgence – The common theme here is that these remaining “unnatural” links aren’t paid links.

Mashup 134

Mashup Resources SEO B2B 134

Postcron

NOVEMBER 8, 2013

From JULY/2013 you can use your Postcron account to manage your Google Plus pages (in addition to Facebook pages, Facebook groups and events, Twitter accounts, LinkedIn accounts, Instagram accounts and Pinterest boards). And its not for meeting up with people like on Facebook. It’s not Twitter either.

Google 52

Google Social Networking Engineering Communities 52

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. And they can keep saying that until about 2013. This has happened before online.

Social Media 121

Social Media Consultant Social CRM eBook 121

Later

SEPTEMBER 22, 2019

With a good creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales! I remember when my dear friend Edel talked to me about instagram and Facebook, she said you basically put up a profile and asked people to like it. View this post on Instagram. I nearly died.

Instagram 81

Instagram UGC Curation Apple 81

Sprout Social

NOVEMBER 23, 2016

Marketers are under a lot of pressure to make sure their campaigns get noticed on social media. As a rule of thumb, you should avoid gimmicks and cheesy marketing ploys. The way people consume content has changed dramatically since Facebook first launched. Content is the most critical component of your marketing strategy.

Social Media 40

Social Media Content Meme Geotagging 40

Social Media Marketing

APRIL 17, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 154

Social Media Flipboard Journal News 154

Mindjumpers

MARCH 7, 2013

The key is to catch the specific news that people talk about when standing by the digital water cooler that is the Facebook news feed. Strive to focus these objectives towards the core objectives for the company – e.g. sell more products, increase loyalty etc. Localization is pointed out to be one of the biggest trends in 2013.

How To 249

How To System Skills Loyalty 249

Webbiquity SMM

APRIL 29, 2014

Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. Convergence: Merging Disciplines Between PR and Marketing by InNetwork. Integrated Marketing: The Magic Formula for Success by Blue Kite Marketing. email marketing. email marketing.

Brands 204

Brands SEO Press Release Engineering 204

Convince & Convert

JUNE 24, 2014

The Rise of the Digital Coupon In 2013, RetailMeNot said, “Coupon usage is ubiquitous.” They ran a viral campaign by using a combination of email marketing and social media via multiple digital marketing channels all launched simultaneously; basically, everybody knew about it. Why Wednesday? What does this mean for a business?

Campaign 162

Campaign Discount Retail How To 162