Social Media Marketing

AUGUST 16, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

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Social Media Flipboard Press Release Trends 167

Webbiquity SMM

NOVEMBER 27, 2018

Case in Point: Event Marketing. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. presentation downloads, session video) after the event. presentation downloads, session video) after the event.

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Team Marketing B2B Eventful 160

Mindjumpers

MAY 16, 2013

Give people a hashtag to use to that will gather all the material. Behind the scenes shots: Include your users and make them feel closer to your brand by for instance showing them exclusive shots before big events or just random happenings at the headquarter. 10 Social Media Trends for 2013 – Get Started!

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Brands Instagram Social Networking Hashtag 260

Convince & Convert

JANUARY 23, 2014

Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. Photo courtesy of the #museumselfie hashtag on Twitter.

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Examples Social Media Content Film 162

Waxing UnLyrical

APRIL 2, 2013

Also, organizational infrastructure #measurepr … — Sandra Fathi (@sandrafathi) March 19, 2013. Sandra Fathi (@sandrafathi) March 19, 2013. Sandra Fathi (@sandrafathi) March 19, 2013. Sandra Fathi (@sandrafathi) March 19, 2013. standingdog A1: not just budget – sometimes time is the more expensive resource.

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Airlines Metrics Banking Consultant 217

Ignite Social Media

FEBRUARY 1, 2018

Before the game started, Esurance tweeted that every use of their hashtag #EsuranceSweepstakes was considered an entry to win part of the million Dollars they handed out that day. It truly was a great example of a brand reacting in real-time to an event with content that’s relevant to their audience while tying in brand equity.

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Social Media Insurance Eventful Hashtag 106

Convince & Convert

MAY 29, 2014

The account was created in June of 2013 and features a range of confiscated items, from guns, to grenades, drugs and martial arts weapons. Each confiscated item is featured on the TSA’s Instagram and Twitter accounts with a dedicated hashtag, #TSACatch.

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Instagram Case Study Travel iPhone 156

Convince & Convert

SEPTEMBER 27, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. They asked themselves, “How do we tap into that passion they have for being at a sporting event?” ” Lots of Lightning jerseys at the stadium in 2013. ” Lots of Lightning jerseys at the stadium in 2013.

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Brands Sports How To MySpace 127

Social Media Marketing

MARCH 22, 2018

In fact, hands-on training includes extremely basic things such using #hashtag, creating Facebook Page, creating a Facebook ad, using LinkedIn profile, social media analyzing, tracking and monitoring etc. So, you can be sure of spending the time at the event by listening and engaging with people and not anxiously taking notes.

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Training Industry Social Media Health Care 99

Pixlee

SEPTEMBER 9, 2019

Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering. Trendjacking is the practice of jumping in on trending topics, hashtags, events, or memes. Image courtesy of Budlight.

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Brands Meme Trends UGC 55

Buffer Social

JUNE 30, 2017

In light of #SMDay (6/30/2017) , we’re teaming up with Bitly to share stories and celebrate the positive impact that social media has had on individuals, businesses, and the globe over the last 20 glorious years – all using the hashtag #impactofsocial. I’m on the ferry going to pick up the people. It changed everything.

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Social Media MySpace Hashtag News 111

Waxing UnLyrical

MAY 27, 2015

While rolling their eyes, there are some who think it should be added to the list of overused words and join the likes of bae, twerk, selfie and hashtag (please go here if you don’t know what any of those mean). In 2013, sales approached $13 billion , and it opened thirty-two new stores, expanding into 10 new markets.

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Buy Flickr Apple Authentication 100

Convince & Convert

MARCH 29, 2013

Instead of using the tired hashtag to signal boost the people and brands who have impressed him in the past week, Chuck Kent, @creativeoncall , is creating content and boosting signals all in one. ” Social Media Stat of the Week: Engagement with Social Media Falls from 2010 to 2013. ” Holy Social! That’s right.

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Klout Curation Social Media Analytics 129

ProBlogger

MARCH 24, 2022

Real Life Events. The other way I put myself out there to meet readers was to attend events that I thought my readers might be attending. Over the last few (pre-pandemic) years I’ve of course had opportunity to not only attend other people’s events but to run my own ProBlogger Training Events here in Australia.

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Communities Strategy Forums Project 40

Laurel Papworth

JULY 22, 2013

NOTE: While real time TV such as sports events, panellists or reality TV get quite a few comments during the show, storyline based shows such as NCIS are tweeted about, Facebooked mostly during the Ad breaks. First published in The Australian July 2013 (paywall). Talk about making a rod for your own back! The attention is elsewhere.

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Advertising Social Media iPad Exercises 108

Buffer Social

JULY 6, 2017

For instance, on Instagram, hashtags can help to increase your reach , but they don’t quite have the same effect on Facebook. We were trying many different strategies with our Instagram account when we first started it in 2013. Here’s a quick video on how it works: Mistake 6: Not curating user-generated content (UGC).

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Social Media Curation UGC Instagram 112

Myrland Marketing

JANUARY 28, 2014

Use Conference Hashtags When Attending or Presenting At Conferences. A hashtag is simply placing a hash mark, #, known to many as the pound sign, in front of a word, which then causes this word to become a link that anyone can click on to find all words with that same hashtag. Twitter just launched these in 2013.

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Twitter Tips Tweetdeck HootSuite 84

ProBlogger

MARCH 24, 2022

Real Life Events. The other way I put myself out there to meet readers was to attend events that I thought my readers might be attending. Over the last few (pre-pandemic) years I’ve of course had opportunity to not only attend other people’s events but to run my own ProBlogger Training Events here in Australia.

Communities 26

Communities Strategy Forums Project 26

Hootsuite

JUNE 23, 2020

Instagram hashtags can make or break your Instagram strategy. To use hashtags for Instagram effectively, you need to understand exactly how they work, and put some thought into a strategy. Everything you need to know about Instagram hashtags in 2020. What are Instagram hashtags? Hashtags are clickable.

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Hashtag Instagram How To HootSuite 145

ProBlogger

SEPTEMBER 20, 2013

Note : the Virtual Pass for PBEVENT 2013 is still available for purchase here. It was an amazingly emotional, nerve-wracking and yet exhilarating couple of days – and by the end of the event we knew that we had created something pretty special. Want to get a feel for the event from an attendee perspective?

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Eventful Hotels Tourism Conference 44

Hootsuite

APRIL 6, 2023

The hashtag arrives (2007) The strict 140-character limit for tweets set Twitter apart from rivals, including Facebook and Tumblr. But Twitter’s significance was really defined by the hashtag , a symbol that’s helped political organizers and average citizens mobilize, promote, and create awareness.

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Social Media MySpace Tumblr Foursquare 145

Social Media Marketing

MARCH 20, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Hashtag Delicious 167

Social Media Marketing

APRIL 16, 2013

Watching the events unfold in Boston yesterday was horrific. As with any tragic event that plays out in the media, there is always fear, speculation, uncertainty and loose facts running rampant. Boston_Police) April 15, 2013 Updates to follow. tweetfromthebeat via @ cherylfiandaca — Boston Police Dept.

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Aggregator Reddit Eventful News 167

ProBlogger

MARCH 27, 2013

Real Life Events. The other way I put myself out there to meet readers was to attend events that I thought my readers might be attending. Over the last 4 years I’ve of course had opportunity to not only attend other people’s events but to run my own ProBlogger Training Events here in Australia.

Communities 55

Communities Strategy Forums Ustream 55

Buffer Social

AUGUST 18, 2016

Taking an event from idea to sell-out is no easy feat. And half the battle of organizing an event is marketing it. Best of all, social media event marketing isn’t as time-consuming as you may think. One of the greatest feelings in the world is walking into one of your own events and seeing it jam-packed with people.

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Eventful Social Media Data How To 40

ProBlogger

JUNE 5, 2017

I first met Nikki at one of our first ever ProBlogger events. I first met Nikki at one of our early ProBlogger events. Obviously, as the blog’s grown and I’ve done live events, and I’ve talked to people, imagine if you hadn’t been yourself all this time, it would be very hard to keep up something that you’re not for starters.

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Blogger Groups Groups Fashion 42

ProBlogger

JUNE 5, 2017

I first met Nikki at one of our first ever ProBlogger events. I first met Nikki at one of our early ProBlogger events. Obviously, as the blog’s grown and I’ve done live events, and I’ve talked to people, imagine if you hadn’t been yourself all this time, it would be very hard to keep up something that you’re not for starters.

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Blogger Groups Groups Fashion 36

agora pulse

DECEMBER 27, 2019

Photos of corporate events, expos or conferences. Feature staff interviews, team events and professional open day photos in addition to your text updates. LinkedIn groups are a great place to network with industry peers, suggest new ideas and arrange events. Stop abusing hashtags. Do Post: Company recruitment news.

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Social Media Tips Hashtag LinkedIn 152

Waxing UnLyrical

JANUARY 22, 2013

A couple of weeks ago, we kicked off the first #measurePR chat of 2013. So it was only fitting that as we started the 2013 chat series, she was the first guest of the year. So it was only fitting that as we started the 2013 chat series, she was the first guest of the year. Katie Delahaye Paine (@kdpaine) January 8, 2013.

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Consultant Hashtag Hosting Organization 193

Mindjumpers

JANUARY 28, 2013

CMAD – Community Manager Appreciation Day – is an international event held every 4th Monday of January and which was first initiated in 2010 by Jeremiah Owyang, Industry Analyst on Customer Strategy and author of the blog Web Strategy. The Community Manager Report 2013 [Infographic]. Community Management 2013.

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Communities Trends Guidelines Hashtag 252

Webbiquity SMM

FEBRUARY 11, 2013

’ This can be very handy when trying to discover new content or follow a trending topic”) and how brands are likely to respond to this through targeted use of hashtags and keywords. ” Twitter to be ‘hero’ social media channel for media brands in 2013 by The Wall Blog. ” Hashtag Discovery Tools by LunaMetrics.

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Tools Twitter Tips HootSuite 192

Keyhole.co

JULY 3, 2023

Using popular hashtags, creating viral content, and staying up-to-date on meme culture, you can create content that resonates with your audience and encourages them to engage with your brand. Oreo and the Super Bowl blackout During the 2013 Super Bowl, a blackout lasted for more than half an hour. 3 Brands riding the trend wave 1.

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Trends Social Media How To Hashtag 52

Sprout Social

SEPTEMBER 22, 2016

For example, in 2013 DiGiorno Pizza live-Tweeted a highly-anticipated Sound of Music live television event with odd and somewhat-related Tweets. The company generated more than 44 million Twitter impressions and 4,000 new followers in the week of the event. — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013.

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Data Twitter How To Analytics 40

Convince & Convert

APRIL 16, 2014

Over the 2013 Christmas Holiday, Innocent Drinks produced a visual series of “Innocent guides” for Facebook and Twitter to help you navigate common holiday scenarios, such as receiving crappy presents or handling awkward back to work chats. Focus on being useful. Want more tips to jumpstart your visual storytelling strategy?

Strategy 158

Strategy Tips Case Study Instagram 158

Hootsuite

AUGUST 13, 2020

Using branded hashtags. Commenting on current events and trends in a way that ties in your brand is an opportunity to instantly connect with an audience in a timely way. big sporting events, holidays, or viral memes can all be great excuses for a post. — Charmin (@Charmin) February 24, 2013. Click-throughs.

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Engagement Social Media How To HootSuite 145

Laurel Papworth

SEPTEMBER 26, 2013

A last minute attempt with GetUp to have a debate on social media sites is not sustained engagement but a blink-and-miss-it event. In this 2013 election, there were no long term social media strategies, no call to actions, no using social media as a channel for earned attention around the election. Just whining, promotions and ads.

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Meeting Twitter Facebook Social Media 106

Webbiquity SMM

NOVEMBER 12, 2013

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? At the other end of the scale, Pinterest, outdoor media and virtual events were cited as the lead effective tactics for SMB B2B lead generation. Use hashtags—but sparingly. eMarketer ).

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Statistics Social Media B2B Journal 226