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Free white paper: key trends of 2013

Sherrilynne Starkie

Our whitepaper: Key trends of 2013 is our gift to you for the holidays. Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media. Marketing integration. Social media for health. User focus. Paid vs. earned content. Handheld devices.

Trends 276
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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

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52% of B2C Marketers Plan To Increase Social Marketing Budgets in 2013

The Realtime Report

The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “ State of Digital Marketing 2012 Report.” B2B and B2C marketers are spending their social media budgets in different ways.

B2B 182
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This Week in Social Media – 5/22/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Lee Odden has them.

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Vine for Brand Marketing

Mindjumpers

In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content. And it’s fairly simple from download, until you start using it. Gap (@Gap) February 5, 2013. v/bnubitrPqiO — Monica Botkier (@botkier) February 4, 2013. But how does Vine work?

Brands 272
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The Results of My Podcasting Test (So Far)

Jon Loomer

Know that these results are relevant for all marketers, regardless of whether you’re into podcasting. It became The Social Media Pubcast in 2013, and I recently ditched “The Social Media” portion of the name. I lack detailed reporting before 2017, but I do know the total number of downloads by episode.

Apple 191
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Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity SMM

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. To get the full story, download the HubSpot report here.

Report 185