Buzz Marketing for Technology
OCTOBER 18, 2013
e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. Others, bound by the unstable economy, prefer deep discounts and bargains. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. Overall, U.S.
Idaconcpts
MARCH 23, 2013
Back in February 2013, we reviewed that online sellers are quick to think that in order to increase their sales, all that they need to do is to attract more people to their sites. From the graph above, it is easy to see why CPG online retailers believe that it is a simple matter of being a great online marketer. Creativity is Key.
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Convince & Convert
JUNE 25, 2013
This type of behavior will ultimately lead to an increase in the importance of online reputation management, fair pricing and transparency from retail outlets. Smart retailers (like Target) are recognizing this trend and incentivizing the use of mobile phones within the store with discounts and coupons targeted at mobile users.
Ignite Social Media
NOVEMBER 9, 2016
On the other hand, REI has to close its retail stores and turn off online sales to truly deliver the message of this campaign, and that means they are getting no store traffic or website sales on one of the biggest shopping days of the year. Some retailers, like Amazon, choose to celebrate Black Friday all season long.
Twist Image
JANUARY 4, 2017
One of the bigger ideas (and evolutions) in marketing that I covered in my second business book, CTRL ALT Delete (which was published in 2013), was the idea of utilitarianism marketing. Let's say you're a retailer. Amazon wound up discounting over one thousand digital items. Marketing is so much more than advertising.
Twist Image
AUGUST 16, 2012
As a customer, who would you prefer to share your personal information with in exchange for a discount or some value-add from a brand? The majority of survey respondents (55%) responded that they are 'mostly willing' to provide shopping preferences to trusted retailers in exchange for an enhanced shopping experience. business book.
Convince & Convert
SEPTEMBER 27, 2013
And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The tags give the wearer a discount on merchandise and refreshments, plus it puts a whole lot of blue back in the stands. ” Lots of Lightning jerseys at the stadium in 2013. Listen Now. The RSS feed is: [link]. Holy Social!
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