Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 165

Social Media Tumblr Authentication comScore 165

Waxing UnLyrical

JANUARY 24, 2013

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. It is surely becoming part of your daily PR research function. So, what is big data ?

Data 230

Data Sysomos Sentiment Analytics 230

Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Meritus Media Inc.,

Template 111

Template Templates Social Media Strategy 111

The Realtime Report

MARCH 4, 2014

We’re now in an age where large public events lead to a huge increase in social media activity; Oscars host Ellen DeGeneres’ selfie that ‘broke’ Twitter with the most retweets ever is just the latest example. election night in November 2012 and a major snowstorm in February 2013. No problem.

Eventful 170

Eventful Social Media Statistics Study 170

Adam Cohen

JANUARY 13, 2015

If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data.

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

JANUARY 13, 2015

If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data.

Data 100

Data Flickr Statistics Survey 100

Convince & Convert

AUGUST 27, 2013

At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? We dove a little deeper into the data and broke out our analysis by post likes, shares, and comments to shed more light on these results. The Research Methods Behind the Madness.

Research 163

Research Engagement Facebook Retail 163

Webbiquity SMM

DECEMBER 11, 2013

”) and five guidelines (among them, “Review Your Data to Develop Great Content”). 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). Content marketing: What is more important than strategy? by GO Marketing. Failing Distribution Strategies Smother Great Content by MediaPost.

Strategy 226

Strategy Content Marketing BuzzStream 226

Bill Hartzer

NOVEMBER 27, 2013

It’s the day before Thanksgiving, November 27, 2013, and that’s got me thinking: as an SEO in 2013, what should we be thankful for? They’re just things that I really think we, as SEOs in 2013, should be thankful for. Maybe we might even be media attention whores or we might actually be building content.

SEO 127

SEO Engineering Fashion Sites 127

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Social Media 100

Social Media Class Conference Research 100

Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. Meritus Media Inc., Meritus Media Inc., Meritus Media Inc.

Template 56

Template Templates Social Media Strategy 56

Twist Image

MAY 16, 2013

This doesn''t mean that it''s not important, creative and a part of our lives, but this quote from the famed Mad Man speaks to the reality of a media saturated world. and this quote comes at us long before the Internet and social media made it stupid simple for anyone to be a media channel unto themselves. media channel.

Advertising 111

Advertising Research Data Survey 111

Mindjumpers

JUNE 12, 2013

The team at Skyword has interviewed top digital agencies asking them about how agencies are adapting to media convergence and the evolution of search and social media. Similar Posts: Facebook Is Global, But Social Is Local. Companies Are Data-Rich and Insight-Poor [Report]. What do you think? . >

Report 244

Report Nielsen Overview Compete 244

Sprout Social

JUNE 17, 2019

One of the best ways to enhance your personal brand is through social media. Just as social has given rise to the likes of influencer marketing , there are opportunities across a wide variety of networks in which to build and enhance your personal brand. How important is authenticity on social media? Don’t create.

Trends 111

Trends Social Media Brands Authentication 111

Convince & Convert

JUNE 2, 2013

The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. In fact, social media represented just 1.55% of all commerce traffic, and a conversion rate of less than three-quarters of one percent (.71%). Is social ineffective or just invisible? The results were shocking.

Social Media 148

Social Media URL Conversation Report 148

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via Syncapse.

Social Media 161

Social Media Study Statistics Aggregator 161

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. Make data your best friend. Data can be one of the most inexpensive and smart listening tools a brand can have in its arsenal. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5 Forge meaningful social relationships. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Myth 3: Social is for creating new customers. Social media is a spectator sport.

Social Media 167

Social Media Content Marketing B2B 167

Writtent Blog

OCTOBER 15, 2013

Researchers have found that key phrases which include “Halloween” can drive a staggering 506 million searches a year , and that consumer interest peaks in September. Depending on your audience, you can be as fantastic or data-driven as you like. The time to begin considering Halloween marketing is definitely now. Create a Video.

Content 109

Content Marketing Upcoming Retail 109

The Realtime Report

JANUARY 8, 2014

Who’s using social media in New Zealand? Just about everyone, based on the latest research from the comScore data mine. Nearly 95% of internet users in New Zealand accessed a social media site during November 2013, or 2.8 The top social media platforms include: Facebook, with 1.95

LinkedIn 142

LinkedIn Tumblr comScore Statistics 142

Buffer Social

JULY 9, 2018

If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several posting times for your brand. Read on to find out what you should do instead… Why we should reconsider “best time to post on social media” studies.

Study 111

Study Social Media Overview Aggregator 111

Convince & Convert

AUGUST 31, 2015

In the past, successful decision-making was based on knowledge garnered from traditional media, trade publications, and personal connections. However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements. highlight to tweet).

Social Media 60

Social Media Sentiment Price Diagrams 60

Mindjumpers

MAY 22, 2013

Most of the numbers compare growth from last year to May 2013. Here are some of the data that I am referring to, but you can see all twelve the photos in Facebook’s photo album. 2012 in Recap: The Year of Visual Social Media. The number of monthly active users has more or less stagnated and has only grown 23%.

Facebook 226

Facebook Activities News Feed 226

Proactive Report

NOVEMBER 29, 2013

Deirdre Breakenridge, Adjunct Professor at NYU and CEO of Pure Performance Communications, was part of the panel on PR and Big Data at the PRSA conference in Philadelphia in October 2013. Why is big data so important for the future of PR? Clients and the C-suite want actionable insights, not mountains of unevaluated data.

Data 61

Data Analytics Statistics Conference 61

The Realtime Report

APRIL 10, 2019

Study Finds Advertisers Get a Boost from “Media Multitasking”. The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. Nielsen in 2014 estimated that 80 percent of U.S.

Study 79

Study Advertising Nielsen Retail 79

Buffer Social

MARCH 9, 2017

Working on social media can be a little lonely at times, especially if you are working as a team of one. Social media conferences are the secret to all that. Here’s a list of 20 top social media marketing conferences for 2017, with all the information you need to know such as data, location, and price.

Conference 103

Conference Social Media Price Forums 103

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? His secret?

Organization 108

Organization Flipboard Social Media Company 108

Convince & Convert

DECEMBER 26, 2016

Listen to this blog post as a podcast: My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. In the 2013 Infinite Dial study, 15% of Americans said they used Twitter. By 2016 21% of the country claimed Twitter usage.

Statistics 130

Statistics Tumblr Research Instagram 130

The Realtime Report

DECEMBER 11, 2013

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013.

Retail 173

Retail Mobile Sites comScore 173

The Realtime Report

DECEMBER 6, 2013

if you have additional updates, or a social network that you feel should be on the list. . A new survey from research firm Consumer Intelligence Research Partners reveals that Facebook dominates mobile apps, and is currently used four times more frequently than runner-up Twitter. Please email marissa@modernmedia.co

Social Networking 150

Social Networking Mobile Tumblr Facebook 150

Myrland Marketing

APRIL 18, 2013

The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey. WHAT IS AN INVISIBLE USER?

Survey 74

Survey Social Media Wikipedia LinkedIn 74

Webbiquity SMM

JUNE 11, 2013

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Justin Levy

SEPTEMBER 23, 2010

We gathered all of the responses, analyzed all of the data, and have released a free ebook with the results of the research. Tags: ebooks facebook hubspot inbound marketing marketing marketing strategy new marketing labs social media twitter ebook ims10 newmarketinglabs social media strategy.

Hubspot 182

Hubspot eBook Marketing Feed Reader 182

Josh S Peters

FEBRUARY 22, 2013

Excel Statistics for SEO and Data Analysis. Statistics is all about collecting, analyzing and interpreting data. By using statistics, we can overcome these situations and generate actionable analysis… How to Do SEO in 2013. Measuring social media ROI can be a daunting task, but not impossible.

Statistics 159

Statistics ROI API Analysis 159

Ignite Social Media

OCTOBER 19, 2017

I did a highly unscientific search on Untappd (the social media channel for beer) for “yam OR pumpkin” and was served 15,760 beer results. Note: this data includes original content only, not comments or shares. There’s another spike that occurred in 2016 and 2013 on 10/26 – also known as National Pumpkin Day.

Trends 94

Trends Data Conversation Analysis 94

Convince & Convert

NOVEMBER 13, 2013

The Chango-Digiday Retargeting Barometer Q4 2013 sought out some of that hard data by asking almost 300 media buyers from a wide range of industries in the U.S., By early 2013, the number had dropped to 17 percent. Social Advertising chango fbx online marketing retargeting social advertising social media research'

Statistics 144

Statistics Survey Advertising Industry 144

Proactive Report

FEBRUARY 20, 2011

A Dramatically Different Approach to Social Media Metrics in 2011. According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. In 2010 58 million people in the U.S.

Social Media 73

Social Media Bazaarvoice Strategy News 73