Convince & Convert

APRIL 2, 2015

Given that experts say 80 percent of B2B buying decisions are made before a customer contacts a company, good content is a critical early touch point and important not only for increasing company awareness but building brand affinity, too. The Value of Video. Visual Marketing Magic. The concept grew into a monkey-themed series.

B2B 60

B2B Marketing Microsoft Hubspot 60

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Jay: Do you believe some sort of content marketing software is becoming required to do this well?

Crowdsourcing 131

Crowdsourcing Curata Mobile Content management systems 131

Idaconcpts

JULY 22, 2013

Remember from my previous article on responsive design , that according to a July 2011 – January 2013 survey from the Media Behavior Institute, 43.5% Note: the content management system of the desktop and mobile sites may or may not be the same, so there is no guarantee that the updates are automatic.). of the U.S.

Project 134

Project Nielsen Insurance Sites 134

Social Media Marketing

JULY 31, 2013

Because you certainly can''t rearrange the universe." - Isaac Asimov With Twitter embedded into its legendary content management system, it becomes ingrained in the creation, dissemination, engagement and feedback loop of every single piece of content. "So the universe is not quite as you thought it was.

Social Media 166

Social Media Embedding Flipboard CoTweet 166