Buffer Social

FEBRUARY 21, 2018

With the shift in social media usage in the recent years, closed communities such as Facebook Groups and LinkedIn Groups might be the next best way to engage your audience. First, social media as we know it is changing. People should join the group because they are interested in the topic, not your company.

Groups 109

Groups Groups LinkedIn Template 109

Convince & Convert

APRIL 2, 2015

The brand wasn’t targeting consumers, but transport companies. In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. Image via Hubspot. The Value of Video.

B2B 60

B2B Marketing Microsoft Hubspot 60

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Gender split.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Buffer Social

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. Yet as the company grew, social media took over as the #1 way to generate new business and Instagram is now Kettlebell Kings most successful marketing and acquisition channel.

Instagram 64

Instagram Strategy How To Feed 64

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.

Social Media 207

Social Media ROI B2B Marketing 207

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. I also created a company called Carusele.

Influencer 85

Influencer Social Media Hubspot Travel 85

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Statistics 50

Statistics Social Media B2B Hubspot 50

Hootsuite

AUGUST 22, 2023

Instagram planners offer the best tools for success, and often save social media marketers and community managers hours of valuable time. #1 1 Social Media Tool Create. They’re an essential investment for holistic, deliberate social media marketing. So… who planned it better, Hootsuite or Sprout Social?

Instagram 64

Instagram HootSuite Hubspot Marketing 64

Hootsuite

OCTOBER 5, 2022

Despite these huge benefits, only one in four companies has automated sales tasks. That means three in four companies spend more time than they need to! One company was able to automate 88% of all customer questions using Heyday ’s chatbot! Social media scheduling. Streamline and boost your sales pipeline.

HootSuite 94

HootSuite Hubspot Proposal Software 94

Writtent Blog

MAY 9, 2013

Join us as we reveal the facts, stats and current marketing trends that shocked us in HubSpot’s 2013 State of Inbound Marketing Annual Report : 1. We were a bit disappointed to learn that only 34% of companies believe their strategy is “completely integrated” with their overall goals: Image Credit: HubSpot.

Trends 99

Trends Hubspot Marketing ROI 99

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 11, 2013

62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions.” Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot. by Creative Ramblings.

Tools 192

Tools Twitter Tips HootSuite 192

Convince & Convert

APRIL 29, 2014

The SmartBrief newsletters aggregate content every day (at least 10 articles) around one topic, such as entrepreneurship, leadership, or social media, that is applicable to something you care about. While people love good train wrecks, we also want to know how companies in our industry are doing things well.

Content 167

Content eBook Industry Trends 167

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. Let’s dive in! .”

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Writtent Blog

MAY 21, 2013

If your organization is among the 45% of companies with plans to expand their budget for content marketing and inbound practices in 2013, there’s no better time than the present to start brainstorming a style guide for blogging: Image Credit: graur razvan ionut /FreeDigitalPhotos.net. Optimal Length. How long should blog articles be?

Content 96

Content Tools Marketing Hubspot 96

Webbiquity SMM

MARCH 31, 2015

Why the Company Blog is More Important Than You Think by Business2Community. ” As if that isn’t enough, this post details four more “benefits an authentic company blog can deliver to the organization, beyond the top line” that make the effort required to maintain a high-quality, relevant blog presence worthwhile.

Tips 100

Tips Statistics Hubspot Resources 100

Writtent Blog

JULY 18, 2013

93% of communication is nonverbal, and nearly half of consumers consider a website’s visual elements the most important factor in determining the credibility of a company. Kozlowski is an expert on emerging platforms and the sorts of major cultural shifts which change the way consumers connect with companies. Image credit: HubSpot.

Content 95

Content Marketing Meme Hubspot 95

Kikolani

FEBRUARY 27, 2013

You then work on getting exposure for this content via various means, including through search engines and social media. The blog alone attracted over 1 million hits in its first 10 months, making Kissmetrics a top company today. Another marketing strategy that will become very important in 2013 is guest blogging.

Strategy 137

Strategy Hubspot Marketing Case Study 137

ProBlogger

MARCH 13, 2013

Even blogs like HubSpot and Social Media Examiner have their own version of weekly curated content. You can see an example of this in my post on Top 25 Hosting Companies that includes an infographic plus additional details. Share your guest blogging guidelines on social media. Summarize presentations.

Content 53

Content Curation How To Guidelines 53

Writtent Blog

JUNE 4, 2013

Old Spice, Smart Water, and BlendTec are just a few examples of companies with campaigns that have received million of shares, and some serious brand advocates. When HubSpot released a video of their staff covering Psy’s Gangam style last September , the movie quickly went viral. Use Rising Memes. Reward Shares. Pivot and Try Again.

Content 101

Content Marketing Meme Airlines 101

Social Media Marketing

FEBRUARY 26, 2013

The one that stood out for me was the tweet from @VictoriasSecret that Jay called "organic and interesting": WOW: Jennifer Hudson just KILLED it at the #oscars — Victoria's Secret (@VictoriasSecret) February 25, 2013 But some optimism managed to shine through.

Marketing 167

Marketing Eventful Cost Campaign 167

Akamai Marketing

NOVEMBER 6, 2012

Remember (Almost) everything you need to know about social media you learned in Kindergarten. Authority building for people is the Jackie Kennedy of social media. These videos were so wildly successful for Gary’s wine business that he is now a known expert in business and social media. Its classy.

Tips 175

Tips Hubspot Engineering WordPress 175

Later

NOVEMBER 4, 2018

Video marketing is no longer just for companies with big budgets, with an estimated 81% of businesses using video as a marketing tool in 2018. . Back in June 2013, when videos were first introduced on Instagram , they were limited to 15 seconds and had to be shot in-app on your mobile device. . And video on Instagram is no exception!

Instagram 76

Instagram Video Analytics Feed 76

Writtent Blog

JULY 6, 2016

of HubSpot users attribute an increase in traffic to blogging activities. 68% of customer respondents at HubSpot say they began generating better quality leads since using the service. 83% of HubSpot users had an increase in the conversion rate of leads to their customers. Image Credit: Orbit Media Studios.

Strategy 83

Strategy Hubspot B2B Blogger 83