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Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity SMM

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here. Companies spend, on average, about a third of overall marketing budgets on inbound tactics. • Inbound marketers plan to hire an average of 9.3

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This Week in Social Media – 6/5/2013

Social Media Marketing

billion to acquire ExactTarget , the cloud marketing company known primarily for its email marketing prowess. Last week, we shared the 2013 Internet Trends deck from Mary Meeker; this week, The Atlantic takes a look a the 11 most fascinating charts from her presentation. Hubspot has the answer.

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19 Marketing Experts Share Tips and Insights – Inbound Marketing Summit 2010 Preview

Justin Levy

As we get closer to the Inbound Marketing Summit on October 6-7th (you can save 50% off using source code EBOOK50), Mike Volpe of HubSpot and I teamed up to conduct a survey of the speakers. What currently drives the most business value for your company? If you want your own copy, you can download it.

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Top Blogging Statistics: 45 Reasons to Blog

Writtent Blog

3) Companies that blog have 97% more inbound links. Tweet (Source: Hubspot ). 4) By 2013, it is projected that 128 million people in the US will be blog readers. 5) 92% of companies who blog multiple times per day have acquired a customer from their blog. Tweet (Source: HubSpot ). Tweet (Source: HubSpot ).

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B2B Marketers Are Humans, Too

Convince & Convert

The brand wasn’t targeting consumers, but transport companies. In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. Image via Hubspot. The Value of Video.

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How to Sell on Instagram: A Stories Strategy That’s Generated ‘Hundreds of Thousands’ in Sales

Buffer Social

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. Yet as the company grew, social media took over as the #1 way to generate new business and Instagram is now Kettlebell Kings most successful marketing and acquisition channel.

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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Source: HubSpot ). billion mobile subscribers worldwide, and this figure will reach 7 billion by the end of 2013.