Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings. The Marketing-By-Not-Marketing Approach. Many brands aren’t that bold.

Campaign 156

Campaign Social Media Retail Discount 156

Jon Loomer

FEBRUARY 14, 2024

Campaign Structure? You may have forgotten that early Facebook ads included only a campaign and ad, no ad set. Don’t Ignore Underrated Placements In 2013, I wrote about how you shouldn’t ignore the sidebar (right hand column) placement. As a result, I saw very early stages of (then) Facebook advertising. Ads Manager?

Advertising 177

Advertising Metrics Cost Sentiment 177

Waxing UnLyrical

APRIL 13, 2016

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. What is their reach?

Influencer 100

Influencer Campaign Marketing Fashion 100

Devumi

NOVEMBER 14, 2014

It’s mid-November, your social media holiday campaign planning has to start now. A solid social media holiday campaign plan is an essential, and I’m going to take you through a few tips you’ll need. Building your social media holiday campaign. Step 1 in building your social media holiday campaign. What did they say?

Campaign 113

Campaign Social Media How To Instagram 113

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? It was only a small part of a social media RTM strategy that Oreo had decided to implement. Use specific “callouts” to make your RTM campaign go viral, one person (and their followers) at a time.

Strategy 125

Strategy B2B Marketing Conference 125

Writtent Blog

SEPTEMBER 20, 2013

If we had to describe the pulse of the marketing industry, which was on full display last week in Cleveland at the Content Marketing World 2013 conference, it would be the concept of pushing yourself a bit further than ever before. Or as Marketo’s Maggie Jones who attended Content Marketing World 2013 puts it “1. Wait, what?

Content 72

Content BuzzStream Marketing Sports 72

Convince & Convert

OCTOBER 17, 2013

For the second year in a row, the company is hosting the Pin It To Give It campaign, which encourages Pinterest users to re-pin content from its #PinItToGiveIt board. For 2013, the board has been updated to include images of lipstick, women, motivational quotes, and more. About the Jessica Gioglio: Follow @savvybostonian.

Campaign 131

Campaign Forums Curation Social Media 131

Convince & Convert

JUNE 25, 2014

Before diving into your execution, it’s wise to review your business and marketing goals so that you’re creating your SMS campaign through a lens that takes your current business goals into account. Build An Ark Just like your 8 steps to a social media strategy , no one person can manage the entire SMS strategy. Having S.M.A.R.T

SMS 166

SMS Campaign Mobile Marketing 166

Idaconcpts

DECEMBER 31, 2012

With the emergence of mobile tablets and smart phones, eCommerce websites need to rethink their overall business strategy to ensure their website is optimized for these devices. I run SEO campaign for one ecommerce website and recently I implemented a mobile version of their website.

Mobile 122

Mobile Tips Price Smart Phone 122

Webbiquity SMM

JANUARY 2, 2013

e-Strategy Trends ). e-Strategy Trends ). More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. The automotive (14%) and banking sectors (14%) were the least likely to have separate strategies in place. e-Strategy Trends ). e-Strategy Trends ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. It’s clear that if you are thinking of running your own YouTube campaign, you will have some competition. What kind of an approach are you bringing to your YouTube or video strategy?

YouTube 111

YouTube Strategy B2B Marketing 111

Writtent Blog

OCTOBER 15, 2013

The organization managed to map their brand to Halloween marketing a few years back in an incredibly effective email campaign which showcased ways their products could be used to build costumes. How are you planning to integrate Halloween marketing concepts into your content marketing strategy? Company News'

Content 109

Content Marketing Upcoming Retail 109

Twist Image

MAY 16, 2013

If you survey the land of client and agency relationships, what you are bound to find is clients who are asking for much than an advertising campaign, these days. Data, research and strategy has slowly crept into the creative department and now the work is much more than a thirty-second spot or a contest. brand strategy.

Advertising 111

Advertising Research Data Survey 111

Social Media Marketing

APRIL 23, 2013

Target has a "show don''t sell" content strategy Digiday goes inside IBM''s social content strategy The fledgling content site Medium has acquired the journalism startup Matter , which has concentrated on long form journalism. It''s not always the big campaigns and gestures that win in social media.

Social Media 165

Social Media Tumblr Authentication comScore 165

Buffer Social

SEPTEMBER 10, 2018

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. In the Instagram feed, Kettlebell Kings focuses on sharing educational content and workout examples — this strategy has helped it to amass an audience of over 79,000 followers.

Instagram 108

Instagram Strategy Feed Feedly 108

Buzz Marketing for Technology

MAY 28, 2014

This is a tough hit for marketing executives as they realize how much money they’re actually spending on media to create prospects—$40 billion+ on digital advertising alone in 2013, according to the IAB. Close the Loop” to garner actionable insights that can be applied to optimize media campaigns and marketing programs.

Syndication 254

Syndication Marketing ROI System 254

Social Media Strategies Summit

SEPTEMBER 21, 2020

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. What trends were you seeing at the time that prompted you to launch this business (2013)? The fear of failure is a pretty daunting one!

Influencer 131

Influencer Newsletter Upcoming Campaign 131

Buffer Social

FEBRUARY 3, 2019

This post is part of our Instagram Marketing Strategy series. Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. In the first year, this strategy helped our account grow by almost 400% – 4,250 to 21,000 followers.

Instagram 100

Instagram Strategy How To Feed 100

Social Media Marketing

JULY 24, 2013

Some of them include: To a large degree, brands are still stuck in the old "newspaper" world, planning rigid campaigns many months out. But ultimately, efforts should be tied to strategy, business goals and what outcome you''re looking to achieve - always with an eye toward the value you''re creating for the consumer.

Social Media 162

Social Media Flipboard Journal comScore 162

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Sungard’s strategy worked. Make It Unique.

Campaign 60

Campaign List Tips Embedding 60

Social Media Marketing

APRIL 3, 2013

Putting all of this together is hard work, but here are Three Brands that Used Data to Transform Their Media Strategies and The Marketer's Guide to Creating Data-Based Content. One redditor even claimed he knew it was fake because, "I work in advertising and have spoken to the people who plan these campaigns."

Social Media 160

Social Media Flipboard Storify Reddit 160

Convince & Convert

FEBRUARY 5, 2016

It’s the starting point of any new campaign. Odds are, you didn’t master the optimization of every detail of the campaign on the first shot. It’s not something you do once to kick the tires of a new call-to-action page, either—it’s a critical best practice that should be part of your strategy on an ongoing basis. Post Timing.

Types 60

Types Strategy Content Trends 60

Idaconcpts

DECEMBER 12, 2012

Whether you’re looking to get noticed, start a new marketing campaign, or extend your current social reach, getting to know these platforms is your road to leveraging them into real business benefits. New Media Expo 2013. Social Media Strategies Summit 2013. EmMeCon – Emerging Media Conference.

Conference 172

Conference Social Media Airlines Education 172

Convince & Convert

JANUARY 23, 2014

Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun?

Examples 162

Examples Social Media Content Film 162

Social Media Marketing

MAY 21, 2018

Most internet marketers today are of the opinion that email marketing is a redundant marketing strategy. Email marketing is a promotion strategy that uses emails targeted to customers. Now, many marketing companies include this strategy in their campaigns. Why Is Email Marketing A Good Marketing Strategy?

Marketing 105

Marketing Mobile Notification Statistics 105

Josh S Peters

JANUARY 25, 2013

The Difference between Strategy and Tactics. How Do Social Signals Influence an SEO Campaign? Mobile, Local & Search: 5 Sources of Innovation & Investment in 2013. Because sometimes it’s good to get a refresher. How To Cite A Tweet In An Academic Paper. Facebook conversion tracking goes live for all ad accounts.

RSS 180

RSS Mobile SEO Influencer 180

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. This helped me craft a content strategy, the pinnacle of which was the publishing of a parody rap video entitled Cloud, Cloud, Baby. We help marketers find those insight needles that mean they can build a better social media strategy.

Social Media Management 114

Social Media Management Class Compete B2B 114

Unmetric

AUGUST 2, 2019

What is their social strategy on Instagram? The brand’s content strategy centers around sports personalities adorned in Nike apparel as an inspiration to go out there and JUST DO IT. While there are several reasons for the brand’s steady growth on Instagram, the regular campaigns run by Nike account for a major increase in fan growth.

Instagram 155

Instagram Brands Fashion Sports 155

The Realtime Report

DECEMBER 27, 2012

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Let us know how you’re planning to use influencer marketing to boost your results in 2013!

Influencer 195

Influencer Products Marketing How To 195

Buffer Social

FEBRUARY 3, 2019

This post is part of our Instagram Marketing Strategy series. Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. In the first year, this strategy helped our account grow by almost 400% – 4,250 to 21,000 followers.

Instagram 64

Instagram Strategy How To Feed 64

Convince & Convert

NOVEMBER 13, 2013

The Chango-Digiday Retargeting Barometer Q4 2013 sought out some of that hard data by asking almost 300 media buyers from a wide range of industries in the U.S., In a similar survey conducted only two years ago, almost half of respondents said they were funding their retargeting campaigns with a new budget. Canada and the U.K.

Statistics 144

Statistics Survey Advertising Industry 144

Audiense

JUNE 7, 2016

We spoke to Sari Setiogi , head of media monitoring and social media at WHO, to understand how the foremost global health agency uses Twitter to inform their wider communication strategy, and how it’s helped demystify many health rumours and myths. We also helped them develop quick strategy. — WHO (@WHO) April 5, 2013.

Strategy 60

Strategy Twitter Social Media Tweetdeck 60

Mindjumpers

OCTOBER 8, 2013

Visual content has always been important in social media, but 2013 has set whole new standards. Okay, so now you know why you should incorporate videos into your social media strategy. General Electrics showing how nature is one big loop in their 6 Seconds Science campaign. Where to go? How does X work or how do you use Y?

Video 266

Video Film Instagram YouTube 266

agora pulse

JUNE 22, 2017

Back in 2013, Facebook released a natural language search engine called Graph Search. Most articles about it date from 2013 to 2015. This is really useful for building up targeted Facebook ad campaigns. On top of that, you can search posts by year and study how their strategy has evolved! What Happened to Graph Search?

Tips 127

Tips Hubspot Facebook Hashtag 127

Writtent Blog

JULY 5, 2013

To inspire your content marketing strategy , we’ve curated five of the coolest stories we encountered in the past week: 17 Expensive Marketing Mistakes That Cost You Customers. If there’s anything that SMB and enterprise CEOs have in common, it’s a disdain for marketing campaigns that don’t yield measureable ROI.

Strategy 75

Strategy Video Content Marketing 75

Mindjumpers

MAY 23, 2013

Oreo brought it to the world’s attention and made it big with their Super Bowl ads, but the concept continues to gain attention from companies and is attracting even more questions about how brands can integrate it into their current social media strategy. 10 Social Media Trends for 2013 – Get Started! The Organization.

Trends 178

Trends Sports News Social Media 178

Small Business Mavericks

JUNE 10, 2014

It’s very likely you do because the Absolut ad campaign consisted of variations on the same theme from 1981 until the summer of 2013 when they changed their methods to include more than just a beautiful picture. That’s almost a fifteen thousand percent increase during one campaign. Way Less Than You Think).

Analysis 87

Analysis Advertising Campaign Collaboration 87