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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

”) to analyzing competitors, to determining the driving factors behind customer purchase and loyalty. Laura Patterson addresses the same topic as Tony does above, explaining how mapping content to the buying journey and customer lifecycle enables marketers to more strategically build out their content marketing editorial calendars.

Strategy 226
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Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity SMM

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. 60% of companies will execute some form of inbound marketing strategies in 2013 (and that’s likely understated; another 19% of marketers weren’t sure if certain tactics they use qualify as “inbound”).

Report 185
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3 Tips to Reach Generation Z on YouTube

Convince & Convert

As the metrics come pouring in, however, the answer becomes more obvious: Adjust your marketing efforts to Gen Z buying preferences. They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow. The platform was up 51 percent in revenue for 2013 and brought in more than $5 billion in earnings.

YouTube 156
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The Rise of “Open Business”

Convince & Convert

Becoming a “talkable” brand begins by gaining customer loyalty through the four pillars of open business: Trust, Transparency, Authenticity, and Intent. Approximately 63% of participants in a 2013 Canadian study reported that they feel more loyalty toward transparent brands. Transparency. So why do your customers choose you?

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. As a result, buying habits and patterns may vary significantly depending on their country of origin and local community. 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real.

Mobile 225
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One More Thing. Before You Take Off For The Holidays.

Twist Image

The hopes are that this will bring me a few steps closer to where I want to be by the end of 2013. Can't Buy Me Like - How Authentic Customer Connections Drive Superior Results by Bob Garfield and Doug Levy. This is a book about brands and real relationship building (the next loyalty marketing?). cant buy me like.

Loyalty 98
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5 Strategies for Success with Real Time Marketing

Oktopost

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? In fact, “remarketing” is an excellent way to go deeper with your potential customer because you can discover buying patterns. For example, savvy marketers can use MarTech tools to dial in on buying signals.

Strategy 125