The Realtime Report

DECEMBER 31, 2013

Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing. B2B Lead Generation: Twitter Outperforms Facebook, LinkedIn By 9-to-1 (Jan 30). 5 Vines Are Shared Every Second On Twitter (May 15).

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Klout Social Media Statistics Tumblr 144

The Realtime Report

DECEMBER 31, 2013

What were the best social media campaigns in 2013? From funny to heartwarming, these brands crafted special messages around the holiday and used social media to engage consumers. 8 Brands That Played In The Realtime Marketing Superbowl: Which Was Your Favorite? Oreo Cookie (@Oreo) February 4, 2013. No problem.

Campaign 168

Campaign Social Media Case Study Study 168

Bill Hartzer

DECEMBER 18, 2023

In a groundbreaking move to rescue Crypto Twitter from the clutches of bots and fake profiles, some of the most prominent names in cryptocurrency and NFT investing have thrown their weight behind the innovative social-fi company, /Reach.

Twitter 94

Twitter Project Fashion Education 94

Convince & Convert

SEPTEMBER 22, 2013

Sprint (@sprint) September 20, 2013. 27 (@LachonPhillips) September 20, 2013. Matt M — T-Mobile (@TMobile) September 20, 2013. We counseled brands to listen for customer expressions of want, and to tastefully offer to fulfill those needs. T-Mobile (@TMobile) September 20, 2013. _iicon) September 20, 2013.

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Case Study Twitter Brands Mobile 153

Mindjumpers

MAY 16, 2013

The six seconds format perfectly suits today’s news stream and will probably be an advantage like we have seen it for Twitter’s 140 character format. Some huge brands are already using the new service, but what can you actually do with it? Similar Posts: Vine for Brand Marketing. It makes it shareable and accessible.

Brands 260

Brands Instagram Social Networking Hashtag 260

yMarketingMatters

JUNE 4, 2013

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Take your product and your brand out of the story. Here we go: Social Business Has Risen. You cannot afford to ignore social media.

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Trends Smart Phone Marketing Mobile 100

Social Media Marketing

MAY 22, 2013

Yahoo gets with the program, Google makes some major overhauls, Nutella goes nuts on a fan, teens know how to use privacy settings (and Twitter!), Painful, but relevant is the Truth About Advertising in 2013. And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. the maker of Nutella.

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Social Media Yahoo Privacy Flipboard 167

Waxing UnLyrical

MARCH 22, 2013

Why not just set up your branded business email address, especially if you already own your domain? So I posed the question on Twitter and Facebook to see what others think. . Daniel Honigman (@DanielHonigman) March 22, 2013. A company branded address seems more professional. Jordan Parker (@JordanAleah) March 22, 2013.

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Brands Consultant LinkedIn Yahoo 273

The Realtime Report

APRIL 17, 2014

Which airline brands are the most responsive on Twitter? New data from SocialBakers looks at the difference between the amount of answered and unanswered questions – on Twitter only – among major airlines. Does your preferred airline respond quickly on Twitter?

Airlines 178

Airlines Twitter Statistics Industry 178

Social Media Marketing

JUNE 5, 2013

Last week, we shared the 2013 Internet Trends deck from Mary Meeker; this week, The Atlantic takes a look a the 11 most fascinating charts from her presentation. India is seeing the benefit of social advertising for branding , according to the Ernst & Young Social Media Marketing: India Trends Study 2013 report.

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Social Media Foursquare Journal Flipboard 140

Social Media Marketing

MAY 8, 2013

Video, mobile, content marketing secrets, Facebook statistics, brands playing with fire via controversial co-creators and more, it''s This Week in Social Media. For autos, even the Super Bowl didn''t help, as social sharing around that content fell flat in Q1 2013. Why does your brand need a content studio? Because, chicken.

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Social Media Automotive Klout Flipboard 160

Social Media Marketing

MAY 15, 2013

of internet users in 2013 to 54.7% In the UK, 56% of customers say they would never again do business with a brand when faced with a negative customer service experience. It could be due to the integration or to the brevity, but Vine videos on Twitter are shared four times more than other online video.

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Social Media Flipboard Social Networking Foursquare 162

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

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Social Media B2B Marketing SEO 245

Bill Hartzer

NOVEMBER 27, 2013

It’s the day before Thanksgiving, November 27, 2013, and that’s got me thinking: as an SEO in 2013, what should we be thankful for? They’re just things that I really think we, as SEOs in 2013, should be thankful for. Yeah, I’m thankful for Twitter. I think every SEO should be.

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SEO Engineering Fashion Sites 127

Social Media Marketing

JULY 18, 2013

Here are four keys to turning customers into brand advocates. Platforms Examples from five brands that have used Instagram video include strategies such as taking fans behind the scenes, launching a product, telling the brand story, giving demos and being entertaining. Some recommendations/warnings for WeChat from a marketer.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Ari Herzog

JANUARY 1, 2014

Follow my brand on this Twitter page. Follow my brand on this Facebook page. Follow my brand on this Google+ page. Follow my brand on this Pinterest page. Follow my brand on this LinkedIn group. Twitter will act as the hub; and scripts via Buffer and IFTTT will auto-populate each other.

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Brands News Meeting LinkedIn 162

Convince & Convert

FEBRUARY 24, 2013

In the few short weeks between the Super Bowl and the Academy Awards, it seems dozens of brands (and/or their agencies) have decided to “get themselves some of that real-time marketing!” Unfortunately, several brands missed that mark by a mile at this year’s Oscars. — Oscar Mayer (@oscarmayer) February 25, 2013.

Brands 165

Brands Film Hashtag Journal 165

Social Media Marketing

JUNE 28, 2012

Well, we're about to do it again for the launch of the 2013 Ford Fusion , which we revealed at the 2012 North American International Auto Show, where we debuted it to 2,500 media, including 150 bloggers we hosted from around the world who produced some amazing content. Why Transmedia for the 2013 Ford Fusion?

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Case Study Flickr Team Social Media 167

Ignite Social Media

MAY 4, 2020

Recently, LinkedIn and Twitter were the latest to announce the launch of a stories format on their channels. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Twitter, LinkedIn, and YouTube now have their own Stories feature.

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Social Media Brands Content Real Estate 121

Ignite Social Media

JULY 14, 2017

We’ve previously discussed how and when brands should engage with certain holidays through their social media presences. Today, we’re exploring how these brands in the know play their hand and jump on board some of the strangest holidays out there. Star Wars Day – May the Fourth. MayThe4th pic.twitter.com/E0DrzC5HLz.

Brands 87

Brands Proposal Sports Authentication 87

Mindjumpers

JUNE 12, 2013

Agencies need to define and drive relationships for brands by developing content that will engage audiences and motivate them. Take part in the discussion on Twitter by using the hashtag #futureagency. > Mindjumpers has contributed to a new report issued today by Skyword. What do you think? > Download the full report here.

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Report Nielsen Overview Compete 244

Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media.

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Social Media Flipboard Press Release Trends 167

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. according to a study by 360i.

Social Media 162

Social Media Flipboard Journal comScore 162

Social Media Marketing

APRIL 23, 2013

One of the most instructive accounts to watch was the @Boston_Police Twitter account, as it led the conversation throughout the crisis. Don''t try this at home: 5 Publishing Tricks That Brands Should Avoid While content marketing gets a lot of play, there''s also a lot of frustration around the industry.

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Social Media Tumblr Authentication comScore 165

Idaconcpts

FEBRUARY 15, 2013

The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. million units, which was a record, and worldwide smartphone sales to end users have been predicted to reach 1 billion in 2013. Conclusion: Use Apps to Enhance Your Brand.

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Brands Foursquare HootSuite Tumblr 177

Social Media Marketing

APRIL 3, 2013

Monday was April Fools Day, during which seemingly every brand got in on it and pranked the internet with a gag or two, poking fun at themselves or their products. According to Appinions, Ford is the #1 brand among OEMs driving technology conversations on the Internet. Still, Facebook dominates in this space. We're not alone out there.

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Social Media Flipboard Storify Reddit 160

Unmetric

APRIL 2, 2019

At Unmetric, we do something called the #UnmetricBrandStars on Twitter and Facebook. Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. We believe it will provide other brands inspiration for their own creative briefs and campaigns. Why is BTS so famous?

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Social Media Brands Marketing Tourism 97

Ignite Social Media

MAY 1, 2017

While Pinterest embraces its search engine reality, the FTC proves it knows how social networks work and Twitter starts to grow again, all in this week’s edition of Social You Should Know. Supposedly, user confusion over liking vs. saving pins prompted the change but brands may see a drop off in Pin engagement as a result.

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Instagram Twitter Engineering Influencer 104

The Realtime Report

FEBRUARY 7, 2014

Twitter: 241 million monthly active users. Twitter’s Growth Slows, Engagement Drops in Q4 . Twitter’s fourth quarter numbers are in — and they’re not too impressive. Twitter Engagement: Q4’13 Timeline Views 148 billion, up 26% y/y. The #RLTM Scoreboard: Social Networking Stats for the Week.

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Social Networking Engagement Twitter Statistics 142

Social Media Marketing

AUGUST 8, 2013

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. It was a win for the brand and the publisher.

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Social Media Nielsen Press Release News 167

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. ” Lots of Lightning jerseys at the stadium in 2013.

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Brands Sports How To MySpace 127

The Realtime Report

DECEMBER 24, 2013

And if you happen to have one (or several) drinks too many, not to worry: several major alcohol brands are working with mobile taxi apps to help pay for your ride home. pic.twitter.com/zMoC4P3Erb. — #CirocTheNewYear (@Ciroc) December 24, 2013. We hope you have a very merry holiday season, and a happy new year.

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Discount Transportation Brands Delicious 164

Ari Herzog

DECEMBER 26, 2012

Jeffrey Levy commented on this blog in 2008 that his description of Twitter was a source of filtered, purified water out of a raging river. I tell my students that I compare LinkedIn to the Chamber of Commerce, Facebook to the cocktail party, Pinterest to the digital scrapbook, Tumblr to the photo collage, and Twitter to the river.

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Twitter Tumblr Case Study Flickr 138

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Embrace authenticity.

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Trends Social Media Brands Authentication 111

Social Media Marketing

JUNE 19, 2013

Gini Dietrich takes a look at five questions that nag social media marketers - with a reminder that it''s not about getting good at Facebook, Twitter, LinkedIn and YouTube - it''s about doing the job you''ve always done with new tools available to you. At this time, Twitter''s only counterpoint is that Vine will have more features.

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Social Media Yahoo Flipboard Flickr 137

Twist Image

MAY 16, 2013

They want business solutions to help them augment the brand and build more credibility. Digital has given us the ability to better inform our idea and the net result is that advertising for the sake of creativity is now more like a stunt than the foundational work of what the brand truly represents. brand strategy. global brand.

Advertising 111

Advertising Research Data Survey 111

Ari Herzog

JANUARY 13, 2013

Favoriting is not a new Twitter concept — but it kicked off last year when you were able to instantly tell the writer of the tweet that you liked it. Think of a Twitter favorite as a Facebook like. Please continue reading Why to Save and Share Twitter Testimonials and leave a comment if inspired. Got a question?

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Twitter Newsletter LinkedIn Questions 114