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This Week in Social Media – 5/22/2013

Social Media Marketing

Painful, but relevant is the Truth About Advertising in 2013. A survey of more than 2,000 marketing students shows that 70% of them believe that within a decade, marketing communications will be dominated by "PR thinking," with worth of mouth and trust playing a significant role in how agencies respond to issues.

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The 3 Social Media Lessons of 2013 – And What’s In Store for 2014

Convince & Convert

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Lessons from 2013: The Big Bang of Social. The Social Pros boiled down 2013 in social media into 5 general trends. Listen Now.

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This Week in Social Media – 6/5/2013

Social Media Marketing

Last week, we shared the 2013 Internet Trends deck from Mary Meeker; this week, The Atlantic takes a look a the 11 most fascinating charts from her presentation. India is seeing the benefit of social advertising for branding , according to the Ernst & Young Social Media Marketing: India Trends Study 2013 report.

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This Week in Social Media – 5/15/2013

Social Media Marketing

Industry News A survey of 1,200 people in the U.S., of internet users in 2013 to 54.7% In the UK, 56% of customers say they would never again do business with a brand when faced with a negative customer service experience. As of May 1st, 67 of the Interbrand 100 brands are on Instagram.

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In-House Counsel Use of Social Media Survey: An Interview With Greentarget’s John Corey

Myrland Marketing

The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey. WHAT IS AN INVISIBLE USER?

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State of the News Media 2013

Proactive Report

The 2013 State of the News Media report has good news and bad. Nearly one-third of consumers surveyed by the Pew Research Center’s Project for Excellence in Journalism said they have abandoned a news outlet because it no longer gave them what they had counted on, either with fewer or less complete stories.

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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

but did you enhance brand. John Friedman (@JohnFriedman) May 28, 2013. measurePR — John Friedman (@JohnFriedman) May 28, 2013. On how Sodexo specifically measures its Corporate Citizenship efforts: A3: #Sodexo uses 3 year survey of stakeholders. gain in each #measurePR — John Friedman (@JohnFriedman) May 28, 2013.

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