Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Creating Brand Advocacy. ” Over the past two years, he has built the position into what it is today: “It’s all about building advocacy for the Nissan brand.” via NissanUSA Facebook. .”

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Convince & Convert

OCTOBER 12, 2013

2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. Research from DDB found that 84% of the fans of company Facebook pages are – on average – current or former customers of the brand. They are myths. Time to crush them. Of course they are.

Social Media 167

Social Media Content Marketing B2B 167

Twist Image

APRIL 19, 2013

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." Brands could run a small campaign or do something around the holiday season.

Social Media 111

Social Media Adwords Small Business Loyalty 111

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Between 2010 and 2013 (or so), we saw things slow slightly. Between 2010 and 2013 (or so), we saw things slow slightly.

Mobile 105

Mobile Trends Compete Loyalty 105

Twist Image

FEBRUARY 21, 2013

This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and consumers will continue to connect with your brand. If brands do that last part better, those people (call them advocates, brand evangelists or whatever) may help make your idea spread.

Content 107

Content YouTube Loyalty Retail 107

Buffer Social

JULY 6, 2017

Just last year, we were posting four to five times to our Facebook Page and tweeting up to 14 times per day. When we posted less (once or twice per day) to our Facebook Page, our reach and engagement increased by three-fold. Limiting our Facebook posts to just one or two per day forced us to share only the best content.

Social Media 112

Social Media Curation UGC Instagram 112

Twist Image

APRIL 24, 2013

This author''s sentiment could be replicated and replaced with channels like Facebook , LinkedIn , blogging, podcasting, TV advertising, or whatever. The problem is this: I''ve run into too many brands who feel this way, but are still doing it because they feel like they have to. Why maniacal? If it''s not for you. it''s not for you.

Journal 111

Journal Sentiment Publishing Advertising 111

Proactive Report

DECEMBER 2, 2013

Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. Revenue retention by increasing affinity and loyalty of your current customers. Monitor mentions of the brand and the topic. CrowdBooster – Twitter and Facebook metrics. Facebook Insights. Proving Value.

ROI 69

ROI Case Study Health Care Insurance 69

Diva Marketing Blog

DECEMBER 25, 2012

Pull off the pretty red bow and you'll find digital platforms with funny names like blogs, Twitter, Facebook, Foursquare, Google+, LinkedIn and Pinterest. It's a world where to succeed we have to go beyond a one-off sale to opportunities where three entities: company, employee and custome can create the brand experience.

Social Media 91

Social Media Film Foursquare Loyalty 91

Diva Marketing Blog

DECEMBER 22, 2013

It is now 2013, and as we close out this year, we face similar challenges of how to provide value for our customers. if we can be as couragous as Mr. Pull off the pretty red bow and you''ll find social networks with funny names like blogs, Twitter, Facebook, Foursquare, Google+, LinkedIn, Instagram and Pinterest. That takes courage.

Social Media 67

Social Media Airlines Film Foursquare 67

Buffer Social

JUNE 18, 2018

” This Foster Coffee Company credo isn’t just a brand statement. We’ve got some really great resources at our disposal of people who work for pretty much next to nothing because they believe in the brand – to take photos for us and come out and shoot our product and photograph people, to really tell people our story.

Communities 95

Communities Company Social Media Case Study 95

Social Media Marketing

DECEMBER 18, 2012

It didn't seem possible just eight short months ago when Facebook announced that it was acquiring the fledgling hipster photo sharing app for $1 billion. But the rise of Instagram as a deft and light app that allowed seamless integration into sites like Facebook, Twitter, Tumblr and more made some wonder if there was a future for Flickr.

Instagram 168

Instagram Flickr Privacy Policies 168

Buzz Marketing for Technology

JANUARY 16, 2013

Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. In 2013, expect to see: Testing (Finally) Becomes a Must-Have - Companies big and small have dabbled in this for a decade.

Loyalty 275

Loyalty B2B Retail Mobile 275

Writtent Blog

APRIL 30, 2013

If your brand is paying for low-quality content marketing, you might as well be throwing your money away. It seems like brands who failed to research before Tweeting or penning a Facebook post make the news almost daily. 84% of consumers refuse to engage one-on-one with a brand until they trust them. You Won’t Win Trust.

Reputation 87

Reputation Meme Case Study Engineering 87

Proactive Report

AUGUST 8, 2013

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. Journalists have Twitter feeds and Facebook pages where they ask questions openly and directly. Two, loyalty and purchase intent in the future. And they’re getting answers.

Social Graph 58

Social Graph Press Release Loyalty Fashion 58

Convince & Convert

SEPTEMBER 1, 2015

Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013. The reality is that your customers (and competitors) will give you a good guide to where and how you should be active in social media , if you broaden your social listening beyond your brand name.

Social Media 60

Social Media Strategy How To Marketing 60

Diva Marketing Blog

NOVEMBER 6, 2014

As a not-for-profit, mission-based health system affiliated with the Evangelical Lutheran Church in America and the United Church of Christ, Advocate contributed $661 million in charitable care and services to communities across Chicagoland and Central Illinois in 2013. Our Story Tellers. Christine Priester, VP, Marketing. . . . .

Health Care 108

Health Care Case Study Study Campaign 108

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. What it tells you – A growing percentage of direct traffic indicates increased brand awareness. It will reveal blogs and media sites that have mentioned your brand. Social Traffic.

Skills 89

Skills Analytics Press Release Metrics 89

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Turning Employees Into Brand Advocates. What better group to represent your brand than the people who define it? 66% of adults in the US use social media.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. What it tells you – A growing percentage of direct traffic indicates increased brand awareness. It will reveal blogs and media sites that have mentioned your brand. Social Traffic.

Skills 53

Skills Analytics Press Release Metrics 53

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. What it tells you – A growing percentage of direct traffic indicates increased brand awareness. It will reveal blogs and media sites that have mentioned your brand. Social Traffic.

Skills 40

Skills Analytics Press Release Metrics 40

Diva Marketing Blog

NOVEMBER 6, 2014

As a not-for-profit, mission-based health system affiliated with the Evangelical Lutheran Church in America and the United Church of Christ, Advocate contributed $661 million in charitable care and services to communities across Chicagoland and Central Illinois in 2013. Our Story Tellers. Christine Priester, VP, Marketing. . . . .

Health Care 40

Health Care Case Study Study Campaign 40

Buzz Marketing for Technology

OCTOBER 10, 2013

The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. Love Your Loyalty Programs. A better experience leads to higher loyalty.

Data 219

Data Loyalty Mobile Hotels 219

Sherrilynne Starkie

JUNE 9, 2013

It can be difficult to show that have a thousand Facebook fans for 10,000 Twitter followers delivers product sales or votes or brand loyalty. Another client wanted to target young single parents via Facebook which, on the surface, sounds like a good idea. Related posts: Pinterest leads Facebook with customer acquisition.

Analytics 380

Analytics Social Capital Klout Analysis 380

Webbiquity SMM

OCTOBER 8, 2013

Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” How to Effectively Budget Your Social Media Program in 2013 by ClickZ. And how do we ultimately attract new customers through social media?

Social Media 207

Social Media ROI B2B Marketing 207

Convince & Convert

APRIL 16, 2014

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Focus on being useful.

Strategy 158

Strategy Tips Case Study Instagram 158

Buffer Social

JUNE 6, 2018

It started as a way for friends to connect online, evolved into a broadcasting channel, and is now a place for brands to provide personalized, human experiences with their audience and customers. In 2017, Buzzsumo analyzed 880 million Facebook posts and uncovered a sharp decline in engagements. ” – Facebook.

Social Media 111

Social Media Engagement Marketing How To 111

Later

SEPTEMBER 22, 2019

With a good creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales! Thanks to the rise of Lightroom presets , and tons of other great photo editing apps , brands, business, and influencers can take advantage of carousel posts to show off their digital edits. What is the UV index?

Instagram 81

Instagram UGC Curation Apple 81

Postcron

NOVEMBER 8, 2013

From JULY/2013 you can use your Postcron account to manage your Google Plus pages (in addition to Facebook pages, Facebook groups and events, Twitter accounts, LinkedIn accounts, Instagram accounts and Pinterest boards). And its not for meeting up with people like on Facebook. It’s not Twitter either.

Google 52

Google Social Networking Engineering Communities 52

Kikolani

DECEMBER 14, 2012

Until then, I should still be active on Twitter, Facebook, etc. 3 B2B Content Lessons To Learn from Mom Marketing – It takes a content-first approach to build loyalty that mutes competitors’ messages. B2B brands can learn from and apply these mom-centric B2B content cases. and maybe publishing a few things elsewhere.

Mashup 134

Mashup Resources SEO B2B 134

Webbiquity SMM

AUGUST 5, 2013

What are the best days and times for Facebook updates? Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. (A How do top executives use social media?

Statistics 214

Statistics Social Media B2B SEO 214

Buffer Social

AUGUST 18, 2016

We studied more than 25 million social media posts sent by organizers and attendees of 50 of the most popular events over a full calendar year, July 2013 to July 2014. When do you think most event attendees might tweet, snap, or post to Facebook? We’d love to break this down further for you. Here’s how.

Eventful 40

Eventful Social Media Data How To 40

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. And they can keep saying that until about 2013. This has happened before online.

Social Media 120

Social Media Consultant Social CRM eBook 120

Sprout Social

NOVEMBER 23, 2016

And recreating an approach that worked for one brand won’t always pan out for yours. The way people consume content has changed dramatically since Facebook first launched. Using GIFs can make your content more compelling and help your brand stand out. As a rule of thumb, you should avoid gimmicks and cheesy marketing ploys.

Social Media 40

Social Media Content Meme Geotagging 40

Social Media Marketing

APRIL 17, 2013

Much has been made of personal brands in the last few years, but this Forbes article suggests that it shouldn''t be viewed as self-promotion but rather as a requirement for leadership. Speaking of changing media models, MWW News Discovery Report found that 44% of people get their morning news from Facebook and 29% from Twitter.

Social Media 154

Social Media Flipboard Journal News 154

Mindjumpers

MARCH 7, 2013

“Companies and brands are becoming media outlets”, by now that statement is a few years old, but what does it mean, and how do you best leverage this way of thinking for a company or a brand? The key is to catch the specific news that people talk about when standing by the digital water cooler that is the Facebook news feed.

How To 249

How To System Skills Loyalty 249