Unmetric

AUGUST 2, 2019

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. Top brands on Instagram.

Instagram 155

Instagram Brands Fashion Sports 155

yMarketingMatters

JUNE 4, 2013

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Take your product and your brand out of the story. Here we go: Social Business Has Risen. You cannot afford to ignore social media.

Trends 100

Trends Smart Phone Marketing Mobile 100

The Realtime Report

JANUARY 16, 2013

Fans can “campaign” to save their favorite token by sharing images and videos with their friends on Facebook and Twitter, and by using the hashtag #tokenvote. ’ Monopoly will also be updating its social channels with visual and engaging posts throughout the campaign. Which token will you be voting for?

Campaign 193

Campaign Crowdsourcing Badge Facebook 193

Pixlee

SEPTEMBER 3, 2020

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. More than ever before, consumers are holding brands accountable to make key marketing changes to showcase different faces and voices. ThirdLove .

Brands 77

Brands Content Authentication UGC 77

The Realtime Report

SEPTEMBER 5, 2012

Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. ”), run contests, promote online sales, offer inspiring quotes, and link to more branded content: No Matter What. — Under Armour Women: youtu.be/4yUkong5zZg Set a goal.

Campaign 180

Campaign Apparel Social Media Posterous 180

Social Media Marketing

JUNE 28, 2012

Well, we're about to do it again for the launch of the 2013 Ford Fusion , which we revealed at the 2012 North American International Auto Show, where we debuted it to 2,500 media, including 150 bloggers we hosted from around the world who produced some amazing content. Why Transmedia for the 2013 Ford Fusion?

Case Study 167

Case Study Flickr Team Social Media 167

Waxing UnLyrical

APRIL 13, 2016

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them.

Influencer 100

Influencer Campaign Marketing Fashion 100

Social Media Marketing

MAY 8, 2013

Video, mobile, content marketing secrets, Facebook statistics, brands playing with fire via controversial co-creators and more, it''s This Week in Social Media. For autos, even the Super Bowl didn''t help, as social sharing around that content fell flat in Q1 2013. Why does your brand need a content studio? Because, chicken.

Social Media 160

Social Media Automotive Klout Flipboard 160

Mindjumpers

OCTOBER 17, 2012

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. The app is launched in Denmark with around 1800 danish places already on-boarded to the platform, but Carlsberg intends to expand across global markets during 2013.

Mobile 272

Mobile Brands Foursquare Eventful 272

Devumi

NOVEMBER 14, 2014

It’s mid-November, your social media holiday campaign planning has to start now. Virality, new followers, increased brand exposure, and cash registers ringing like church bells don’t happen by accident. A solid social media holiday campaign plan is an essential, and I’m going to take you through a few tips you’ll need.

Campaign 113

Campaign Social Media How To Instagram 113

Social Media Marketing

MAY 15, 2013

of internet users in 2013 to 54.7% In the UK, 56% of customers say they would never again do business with a brand when faced with a negative customer service experience. As of May 1st, 67 of the Interbrand 100 brands are on Instagram. Globally, Facebook users will go from 42.6% Which social networks are growing the fastest?

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Brands 246

Brands Twine Policies Campaign 246

The Realtime Report

DECEMBER 24, 2013

And if you happen to have one (or several) drinks too many, not to worry: several major alcohol brands are working with mobile taxi apps to help pay for your ride home. pic.twitter.com/zMoC4P3Erb. — #CirocTheNewYear (@Ciroc) December 24, 2013. Social Media Campaigns alcohol beer Hailo liquor mobile apps taxi apps Taxi Magic Uber'

Discount 164

Discount Transportation Brands Delicious 164

Unmetric

APRIL 2, 2019

Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. We believe it will provide other brands inspiration for their own creative briefs and campaigns. In 2019, collaborating with #BTS seems to be the way to go for brands! Brands’ strategic partnerships with BTS.

Social Media 97

Social Media Brands Marketing Tourism 97

Convince & Convert

JUNE 25, 2014

Some of the top brands invest heavily in SMS today to communicate with customers because over 90% of SMS messages are read within 3 minutes of receipt. goals (Specific, Measurable, Achievable, Relevant, and Time Specific) will assure your SMS campaign is executed in a way that meets your objectives. Yes, that immediate. Having S.M.A.R.T

SMS 166

SMS Campaign Mobile Marketing 166

Bill Hartzer

APRIL 29, 2013

Vizion Interactive , an SEO Agency, has launched a Google AdWords campaign where they are specifically targeting searches for a competitor’s brand name. Update: Vizion Interactive apparently launched this campaign the day after the news about Blueglass broke. Pay Per Click Search Engine Marketing'

Adwords 133

Adwords SEO Campaign Google 133

Waxing UnLyrical

NOVEMBER 30, 2016

Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Why Storytelling is So Effective.

Brands 100

Brands Loyalty Authentication Statistics 100

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Embrace authenticity.

Trends 111

Trends Social Media Brands Authentication 111

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. A Brief History : Snapchat Stories launched in late 2013, just two years after the app’s inception. Here’s what you need to know about Snapchat Stories. Source: Statista.

Social Media 121

Social Media Brands Content Real Estate 121

The Realtime Report

FEBRUARY 25, 2014

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices. How often does your brand run email marketing campaigns?

Mobile 173

Mobile Statistics Study Campaign 173

Writtent Blog

OCTOBER 15, 2013

The inclusion of brand characters has been found to increase engagement on social media networks as much as 585%. You may not have the time to create a brand-new Zombie or Vampire-themed offer, but could you add an undead twist to an existing eBook or whitepaper for Halloween marketing? It could yield similarly remarkable results.

Content 109

Content Marketing Upcoming Retail 109

Webbiquity SMM

JANUARY 2, 2013

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. eMarketer ). Marketing Charts ). Heidi Cohen ).

Social Media 245

Social Media B2B SEO Marketing 245

Social Media Marketing

APRIL 3, 2013

Monday was April Fools Day, during which seemingly every brand got in on it and pranked the internet with a gag or two, poking fun at themselves or their products. According to Appinions, Ford is the #1 brand among OEMs driving technology conversations on the Internet. We're not alone out there.

Social Media 160

Social Media Flipboard Storify Reddit 160

Social Media Marketing

APRIL 23, 2013

Don''t try this at home: 5 Publishing Tricks That Brands Should Avoid While content marketing gets a lot of play, there''s also a lot of frustration around the industry. 5 ): Advice for Clueless Brands on Social Media. Platforms Resource for discovering which brands are on social platforms - Vine, Pinterest, Instagram and Tumblr.

Social Media 165

Social Media Tumblr Authentication Flipboard 165

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Facebook’s Q2 earnings show mobile growth, U.S.

Social Media 162

Social Media Flipboard Journal comScore 162

Idaconcpts

DECEMBER 31, 2012

I run SEO campaign for one ecommerce website and recently I implemented a mobile version of their website. Then I started to search for the good mobile tips for eCommerce marketing and also start to implement it into their brand new mobile version of the website. Results were great. Here are few tips from my own experience.

Mobile 122

Mobile Tips Price Smart Phone 122

Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views.

Engagement 167

Engagement Video Brands comScore 167

Mindjumpers

DECEMBER 20, 2013

2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. This means that more and more companies try to tab in on this opportunity and make use of or create their own social news rooms to find the content that fit their brand. Real time is king.

Social Media 269

Social Media Tumblr Smart Phone Mobile 269

Social Media Strategies Summit

SEPTEMBER 21, 2020

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. We accomplish this with our brand partners by fostering a team-mentality of “all hands on deck.” What if it gets one view?

Influencer 131

Influencer Newsletter Upcoming Campaign 131

The Realtime Report

JULY 24, 2014

Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. Perhaps one of the more creative video campaigns featured on Instagram was Mini’s #AsktheNEWMINI series.

Sports 172

Sports Team Instagram Tumblr 172

Twist Image

MAY 16, 2013

If you survey the land of client and agency relationships, what you are bound to find is clients who are asking for much than an advertising campaign, these days. They want business solutions to help them augment the brand and build more credibility. brand strategy. global brand. Transformation is never easy. advertising.

Advertising 111

Advertising Research Data Survey 111

The Realtime Report

JULY 19, 2012

Lay’s is one of the latest brands to experiment with crowdsourcing on social media — by allowing consumers to submit recipes for a new chip, and fans on Facebook to vote for the best new flavor. Lay’s has already been running these “create-a-chip” contests outside of the U.S., shrimp chips in Egypt.

Crowdsourcing 186

Crowdsourcing Facebook Campaign Social Media 186

Buzz Marketing for Technology

MAY 28, 2014

To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings.

Syndication 254

Syndication Marketing ROI Data 254

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Your generic holiday email just got deleted.

Campaign 60

Campaign List Tips Embedding 60

The Realtime Report

DECEMBER 12, 2013

DiGiorno knew the live broadcast of the musical would be generating a fair amount of buzz on social media, and the brand “wanted to get in on the conversation.” DiGiorno Pizza (@DiGiornoPizza) December 6, 2013. DiGiorno Pizza (@DiGiornoPizza) December 6, 2013. TheSoundOfMusicLive.

Hotels 155

Hotels Campaign Social Media Mobile 155

The Realtime Report

JULY 1, 2014

The NBA Social Media Awards are only a part of the NBA’s social presence, as #NBAGreen , #HoopsForTroops , #KIACommunityAssist and #NBAFit are all campaigns within the NBA’s larger initiative, NBA Cares. Social Media Campaigns basketball Facebook NBA NBA Cares Social Media Awards Twitter'

Social Media 170

Social Media Sports Campaign Team 170

Firebelly

DECEMBER 11, 2012

Learn about some of the biggest ones brands made in 2012 (as well as lessons learned) in these must-reads. In 2012, plenty of big brands and organizations suffered serious backlashes on social networks like Twitter and Facebook for offensive tweets, questionable ad campaigns or controversial company statements.

Social Media 193

Social Media Social Networking Campaign Organization 193