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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Number of likes, fans, friends and followers are some examples. The value of blogger relations is clear.

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15 Bloggers to Watch in 2013

ProBlogger

Welcome to the 2013 edition of Bloggers To Watch. My work has changed a lot over the past year – I’ve been focused a lot on the Australian blogger community, and on curators – so this post is very centered on those communities. I believe her archives have a lot to offer beginner bloggers. Emily Winters.

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The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

Over the years we have seen countless examples of how social media can make or break the reputation of a brand. A good PR push with the right influential bloggers and online personalities can have great impacts on what shows up about your company in the SERPs. This is a layer I expect to see grow a lot more in 2013.

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Email Marketing an Efficient Way to Promote Business

Social Media Marketing

Moreover, an increasing number of bloggers are making use of email marketing nowadays. This is a basic example of how email marketing works. The following statistics will make my point more clear: In the year 2013 nearly 3.2 Now, many marketing companies include this strategy in their campaigns.

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Why Blogs that Allow Guest Posts Will Be Penalized in 2013

ProBlogger

Just as low-level article directories (ezinearticles, articlesbase, and others) got hurt by Google’s Panda Update in 2013, I predict that Google will hurt sites abusing guest blogging in 2013. I don’t feel guest blogging is bad, nor that all bloggers who do it will be penalized by Google. Here’s an example author bio page.

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20+ More Bloggers to Watch: The Readers’ Choice

ProBlogger

It’s been nearly a month since Bloggers to Watch in 2013 was published. Image courtesy stock.xchng user saavem This post presents all the bloggers that people have highlighted over the past few weeks. If you want to read a genuinely very funny Dad blogger then you can’t beat Mark Richards. Mark Richards.

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

There is no silver bullet, but we can provide some examples, based on recent experiences. Take Waze for example. This data helped the government quickly handle the crisis, and is a great example of how real-time data interpretation can be used for a fast solution. For example, a tree at Union Station in Toronto, Ont.

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