Sherrilynne Starkie
DECEMBER 22, 2013
These are issues my colleagues at Thornley Fallis and I have examined and discussed throughout the past year on the company blog. Our whitepaper: Key trends of 2013 is our gift to you for the holidays. Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review' Social media for health.
Sherrilynne Starkie
FEBRUARY 23, 2013
Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Bloggers are important in PR.
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Sherrilynne Starkie
JANUARY 26, 2013
Instead, let’s agree to a plan of action for 2013 in which each professional communicator will pledge to fight negative stereotypes of our profession wherever they arise. Respond to negative comments online, don’t ‘let it go’ when you hear negative remarks, write a blog post or two about your own experiences of best ethical practices.
Sherrilynne Starkie
JULY 28, 2013
Daro · July 18, 2013 · Canada.com » Politics and the Nation. This article was originally published on the Thornley Fallis blog. Long live the publicity stunt! References: “Giant Mike Duffy balloon terrorizes Ottawa” · Ishmael N. Related posts: Targeting Ottawa’s boomers. Facebook and a ‘harmless’ prank.
Sherrilynne Starkie
JUNE 9, 2013
We found that these influencers prefer the long-form discourse of blogging and paid very little attention to Twitter. Here’s some excellent analytics blogs from some smart people: Occam’s Razor. The Moz Blog. Matt Cutts. 50 Top Tools for Social Media Monitoring, Analytics, and Management 2013.
Sherrilynne Starkie
JANUARY 25, 2014
Jeff Jarvis , a respected journalist and blogger (of Dell Hell fame) blogged about the Times launch: “Do you find value in reading an opus from Dell about “Reaching Across the Office from Marketing to IT“? I go to Dell to buy hardware, not words.”. “We Morgan’s annual “Nothing But Net” report, released on last week.
Sherrilynne Starkie
JUNE 2, 2013
This includes searching, finding, selecting and organizing items, be they news articles, blog posts, infographics, websites, photos, podcasts or videos. Craig explained how he created his blog Regret the Error in which he tracks media accuracy, errors and the craft of verification. May 27, 2013. May 27, 2013.
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