Webbiquity SMM

JUNE 11, 2013

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Convince & Convert

OCTOBER 12, 2013

2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. Myth 11: The rules are different in B2B. Yes, the purchase funnel and some of the tactics are different in B2B. Much of what we’ve come to believe about social media and content marketing is wrong. tweet this ).

Social Media 167

Social Media Content Marketing B2B 167

Unmetric

OCTOBER 25, 2019

Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. Unmetric was a pioneer back then with metrics that today have become industry standard such as average reply time and response rate to user tweets.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Sprout Social

MAY 10, 2019

This hasn’t necessarily been a well-kept secret, though, as in 2012 YouTube unveiled a focus on “watch time,” while its parent company, Google, has held a patent for “Watch Time Based Ranking” since 2013. The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall.

YouTube 111

YouTube Strategy B2B Marketing 111

Convince & Convert

DECEMBER 1, 2014

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Inbound Writer helped us analyze the 242 posts we published here in 2013 and discovered that the top 25% (61 posts) generated a whopping 78% of the visits from organic search (and 67% of all visits).

Analytics 164

Analytics Content How To Software 164

Writtent Blog

JULY 3, 2013

Inspired by a truly impressive study by GetResponse , which analyzed the metrics of 21 million emails in order to find the best time to send email, we’ve curated some fresh data to help you get the best metrics possible: 1. Sending emails on the weekend carries something of a stigma among marketers, particularly in the B2B realm.

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B2B Newsletter Metrics Curation 89

Writtent Blog

JUNE 25, 2013

Image Credit: Luna Metrics. B2B buyers typically love conferences , and you can fulfill their hunger for details on professional events, even if your business budget didn’t have room for you to actually attend in-person. Quora is 2013’s answer to the crowdsourced question-and-answer forum. Twitter Lists. Remember Yahoo Answers?

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Tools Content Blogger Curation 91

Writtent Blog

FEBRUARY 14, 2014

Google Trends indicates that the term began to gain traction in 2013, and is quickly gaining some serious traction in search: Whether you choose to apply growth hacking in real life or would rather stick with more conservative and mainstream marketing tactics, here are 30 great resources to help you explore the idea : 1. QuickSprout.

Resources 111

Resources Startup Marketing Handbook 111

Writtent Blog

MARCH 10, 2014

Not only was Pace awarded agency of the year at Content Marketing World 2013, the content’s also been awarded multiple gold and silver awards in the annual Adrian digital marketing awards. Nashville, Tennessee-based content agency Hammock wasn’t given a small task by B2B organization Health to You. Did it work? Absolutely!

Content 85

Content Marketing Energy Case Study 85

Webbiquity SMM

OCTOBER 8, 2013

Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” How to Effectively Budget Your Social Media Program in 2013 by ClickZ. Can social media help shorten b2b sales cycles?

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

DECEMBER 16, 2014

Which metrics are most valuable in evaluating tactical success? She notes however that results vary between men and women, B2C vs. B2B audiences, and sometimes even significantly between different studies. ” B2B Social Media Marketing Guides. A Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog.

Social Media 245

Social Media Tumblr Marketing B2B 245

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. If your board is only interested in revenue, they likely won’t be interested in “vanity metrics” like follower count and engagement levels. LinkedIn is the only B2B-dedicated platform in our roundup.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( billion) than they did for broadcast television in 2013. B2B Marketing Insider ). MediaPost ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Hootsuite

AUGUST 23, 2023

Facebook introduced hashtags in 2013 , but since then, they’ve been pretty quiet about how to use them. Weigh these metrics accordingly when reviewing your data. Bonus : Download a free guide that shows you how to save time and money on your Facebook ads. Do Facebook hashtags matter? Here’s the short answer: Yes!

Hashtag 98

Hashtag Tools Facebook HootSuite 98

Writtent Blog

JULY 9, 2013

Content Marketing Institute: 2013 Must-Know Trends and Benchmarks. 2013 State of Inbound Marketing Annual Report. 2013 State of Content Marketing. B2B Marketing Trends Survey 2012 Report. Curata’s annual survey of how B2B marketers approach content marketing strategy is a tactical goldmine.

Case Study 105

Case Study Study Research Report 105

Webbiquity SMM

FEBRUARY 11, 2013

Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. ” Twitter to be ‘hero’ social media channel for media brands in 2013 by The Wall Blog. ” Twitter to be ‘hero’ social media channel for media brands in 2013 by The Wall Blog.

Tools 192

Tools Twitter Tips HootSuite 192

Webbiquity SMM

DECEMBER 1, 2015

Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics. 90% of companies now use social media for business—yet most aren’t certain it adds value to the bottom line, and more than 60% have trouble assessing its impact or turning metrics in actionable ideas.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). eMarketer ).

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Statistics Social Media B2B Journal 226

Webbiquity SMM

MARCH 11, 2014

8 Steps To Become A Brand Publisher by B2B Marketing Insider. Six B2B tech video “worst practices” (including some of mine) by 2-Minute Explainer Blog. Content Is The Top Priority For The Social Business by B2B Marketing Insider. ” Content Is King And The Corporate Website Is Dead by Forbes.

Content 209

Content Marketing B2B Statistics 209

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. B2B Infographics ). 24% say marketing’s influence on sales and 16% cite conversion rate as the key metrics. B2B Infographics ). Small businesses? 90% of Inc.

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy.

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Statistics Research Social Media B2B 190

Writtent Blog

MAY 21, 2013

If your organization is among the 45% of companies with plans to expand their budget for content marketing and inbound practices in 2013, there’s no better time than the present to start brainstorming a style guide for blogging: Image Credit: graur razvan ionut /FreeDigitalPhotos.net. What is a Content Style Guide?

Content 96

Content Tools Marketing Hubspot 96

Sprout Social

APRIL 30, 2020

And for The New York Times, the most-read piece it published online during 2013 was a dialect map. Since it helps translate the information into a format that’s easy to process, it improves the understanding of crucial metrics at every level. 84% of B2B content marketers have use paid distribution channels in the last 12 months.

Data 110

Data Marketing Report Diagrams 110

Convince & Convert

SEPTEMBER 1, 2010

.&# And they can keep saying that until about 2013. There are going to be a lot of new shiny toys by 2013, past failures do not dictate future success (or do they?). Are you going to want to wait around that long? link] Kathy Klotz-Guest Jay, Sounds like you’ve been talking with some of my clients and prospects.

Social Media 120

Social Media Consultant Social CRM eBook 120

Webbiquity SMM

APRIL 29, 2014

The B2B Marketing Guide to Paid Content Distribution by B2B Digital Marketing. ** 5 STARS. 2013 – Break the (Digital) Marketing Silos by The RKG Blog. ” Couldn’t agree more; it’s a vital component of a WPO strategy. ” Inbound Marketing: 15 tactics to help you earn attention organically by MarketingSherpa.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

MARCH 11, 2013

WordStream founder and CTO Larry Kim, slumming on an SEOmoz blog, presents five key insights gained from analyzing an enormous quantity of SEM data, including the average cost of keyword clicks by industry (in the b2b technology realm where we dwell, it ranges from $1.11 6 Small Business Marketing Trends for 2013 by Masterful Marketing.

SEO 192

SEO Paid Search Engineering Reputation 192

ProBlogger

APRIL 14, 2014

Most importantly, test and learn from data you collect looking at engagement metrics, such as social sharing and page views. At SearchDecoder blog we did an in depth headline analysis looking at the most popular posts of 2013. Top 10 Most Popular Posts on SearchDecoder Blog in 2013. Ask your friends or followers for feedback.

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Case Study Curation Study Startup 55