Ignite Social Media
OCTOBER 22, 2019
Is it a big deal for brands, influencers and their agencies? While this isn’t the best news brands have ever had in social media marketing, it’s also no cause for panic. Remember the glorious days of 16% average organic reach for brands on Facebook? Brands Can Still See Their Likes (And Those of Their Influencers).
Josh S Peters
FEBRUARY 22, 2013
By using statistics, we can overcome these situations and generate actionable analysis… How to Do SEO in 2013. Social media has taken these brand advocates of days gone by, given them each a megaphone and shot them full of espresso and steroids. Statistics is all about collecting, analyzing and interpreting data. Time management.
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Waxing UnLyrical
APRIL 13, 2016
Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them.
The Social Media Hat
JULY 7, 2016
The Instagram community has grown from 90 million active users in January 2013 to more than 400 million active users in September 2015. In a study of 100 top brands, engagement per post has grown at a rate of 53% year-over-year. In a study of 55 brands, the brands posted an average of 1.5 Tweet this! Tweet this!
Laurel Papworth
JULY 4, 2012
I teach classes on social media monitoring – computer classes – and the students set up iGoogle to find and monitor Media, blogs, Twitter, Facebook, images, key influencers, keywords, CEO and brand mentions and so on. It can’t be a purely RSS play as we need gadgets/widgets for API only based services. Really grumpy
Convince & Convert
MAY 1, 2015
Google introduced this functionality in 2013 to encourage the use of previously installed apps when users perform searches on Google and Android devices. Developers need to implement the App Indexing API into the mobile app to get started, and then annotate their website pages with app links that can be opened in the mobile app.
Kikolani
MAY 26, 2016
A cross-media study conducted in 2013 found the ROIs of TV, radio, online, newspapers, and magazine ads to be between 60% (for TV) and 130% (for magazines). Big brands don’t seem to like SMS as a marketing media. Instead, the messages are sent using web services and APIs. An ROI of 500% and 680%…no kidding!
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