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The Next Great Social Marketing Opportunity: The Internet of Things

Convince & Convert

In late 2012, we shared an article on the TopCoder Blog entitled 2013: the Year of the Sensor – Your Year to Innovate in the Physical Realm. 2013 was the watershed year where we witnessed the continuous invasion of sensor technologies into all ‘things’ – enabling. years of content. Read the whole entry. »

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Why “Hidden Like Counts” Won’t Hurt Influencer Marketing

Ignite Social Media

That began to plunge in December of 2013 and total engagements fell right along with it. Similarly, most serious influencer marketing programs are pulling likes (and other data) via API from influencer business accounts, allowing them to compare relative performance. Here are 5 reasons why: 1.

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Twitter Changes the Social Data Ecosystem

Net-Savvy Executive

Twitter has bought other companies in the social media analysis space— BackType (2011), Bluefin Labs (2013), Trendrr (2013)—but Gnip is a bigger deal. It also manages API access for Facebook, Google, and others that probably see Twitter as a competitor. If you weren''t sure, things just got interesting.

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10 Search and Social Posts You Don’t Want to Miss (1.7)

Josh S Peters

By using statistics, we can overcome these situations and generate actionable analysis… How to Do SEO in 2013. Twitter announced it will soon introduce two new meta-data fields for their API: language and filter level. Statistics is all about collecting, analyzing and interpreting data.

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iGoogle Finished – what’s your favourite RSS Dashboard social media monitoring?

Laurel Papworth

It can’t be a purely RSS play as we need gadgets/widgets for API only based services. iGoogle will be retired in 16 months, on November 1, 2013. Really grumpy ! about iGoogle shutting down – if Google can’t find it on the ‘net, nobody can – but I’m sure there are services nearly as good.

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It’s Official: Twitter Files For IPO.

Myrland Marketing

Twitter (@twitter) September 12, 2013. Twitter has kept up with our intense need for visualization by allowing more creative use of photos, all the while managing to irritate developers and other social media who are no longer allowed to crack into its API to develop complementary apps. HOW WILL IT FARE? THE WILD, WILD WEST MENTALITY.

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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. Kia used IBM Watson’s Personality Insights API and identified relevant social influencers for its #AddPizzazz campaign , to rev up the excitement factor for an upcoming advertisement featuring Christopher Walken.