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Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. A CMO should be somebody who uniquely understands marketing, merchandising, data, analytics and web design, and who can also maintain a creative, innovative organizational structure.

Retail 202
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Tracking, Personalization And Screams Of Privacy

Twist Image

On February 12th, 2013, Business Insider ran a new item titled, Amazon Has The Best Reputation Of Any Company In The U.S. According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. compare prices among retailers, the survey says.

Privacy 107
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5 Apps To Enhance Your Brand

Idaconcpts

million units, which was a record, and worldwide smartphone sales to end users have been predicted to reach 1 billion in 2013. Apart from scheduling posts on social media sites, it also allows companies to look at analytics, which enables them to make strategies on how to attract people to their company pages. DoubleDutch Events.

Brands 177
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Social Media is a Terrible Ecommerce Tactic – or is it?

Convince & Convert

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. The results were shocking.

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Six Links Worthy Of Your Attention #177

Twist Image

Whitney Boesel shares her thoughts on the 2013 Quantified Self Global Conference. "Technology, contextual marketing, data, analytics, game theory and more. The future of retail may be a lot different from how we anticipated it." Tags: 2013 quantified self global conference. " (Hugh for Mitch). No Salesmen?

Vimeo 83
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How to Capture the Excitement That’s Already There

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. But as Social Pros was getting recorded this week, the news that Apple had bought social analytics firm Topsy for $200 million hit the wire. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now.

How To 123
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Interview With a Small Business Owner Crushed by Google

Bill Hartzer

Ticketstub.com has seen an almost 70% traffic and revenue hit, starting at the beginning of 2013 and hitting that low by May 2013. This is/was easily supported with 10 years of Google Analytics, statistic and revenue data … which Google didn’t care to make an effort to look at even after I literally begged them too.