Why CMO’s Need To Be More Involved in Ecommerce
Buzz Marketing for Technology
MAY 15, 2013
billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. That responsibility should belong to the chief marketing officer. Data is crucial to online retail. If the $42.3 But online is a big place. What’s the best way to make all this happen?
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