Remove 2013 Remove Analytics Remove Marketing Remove Retail
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Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. That responsibility should belong to the chief marketing officer. Data is crucial to online retail. If the $42.3 But online is a big place. What’s the best way to make all this happen?

Retail 202
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Tracking, Personalization And Screams Of Privacy

Twist Image

The truth is that marketers have failed this test so many times in the past that we must follow the legal rules set out by government and that consumer advocate groups must be vigilante with our performance. Marketers are constantly being put on notice for tactics and campaigns that cross the line. What's your Amazon experience like?

Privacy 107
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Social Media is a Terrible Ecommerce Tactic – or is it?

Convince & Convert

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. The results were shocking. that would be a viable hypothesis.

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5 Apps To Enhance Your Brand

Idaconcpts

million units, which was a record, and worldwide smartphone sales to end users have been predicted to reach 1 billion in 2013. Apart from scheduling posts on social media sites, it also allows companies to look at analytics, which enables them to make strategies on how to attract people to their company pages. DoubleDutch Events.

Brands 177
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How to Capture the Excitement That’s Already There

Convince & Convert

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now.

How To 123
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Six Links Worthy Of Your Attention #177

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Whitney Boesel shares her thoughts on the 2013 Quantified Self Global Conference. "Technology, contextual marketing, data, analytics, game theory and more. The future of retail may be a lot different from how we anticipated it." Tags: 2013 quantified self global conference. " (Hugh for Mitch).

Vimeo 83
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Interview With a Small Business Owner Crushed by Google

Bill Hartzer

Bill Hartzer: Do you use any other media/social outlets to market your business? Of course, I use Facebook , Twitter , LinkedIn , Google Plus as well as more traditional offline marketing methods. Google holds the market share for search and it is where serious customers who more often convert are looking.