Unmetric

OCTOBER 25, 2019

As I talked to my peers, I realized that there was a desperate need in the industry for something to automate the competitor tracking and benchmarking that I was doing manually. Unmetric was a pioneer back then with metrics that today have become industry standard such as average reply time and response rate to user tweets.

Social Media Management 114

Social Media Management Class Compete Social Media 114

The Realtime Report

JUNE 24, 2014

Usage of health and fitness apps has grown exponentially since 2013. Looking at data from over 6,800 iPhone and iPad apps listed under the health and fitness category, Flurry Analytics reports a 62% increase in the usage of health and fitness apps over the past 6 months, while the overall mobile app industry has only seen a 33% increase.

Apple 180

Apple Statistics Mobile Social Networking 180

Ignite Social Media

OCTOBER 22, 2019

That began to plunge in December of 2013 and total engagements fell right along with it. All of our analytics teams have adjusted to a new normal for what constitutes good engagement and the algorithms still favor quality content in terms of exposure. Remember the glorious days of 16% average organic reach for brands on Facebook?

Influencer 109

Influencer Posterous Marketing API 109

Josh S Peters

JANUARY 11, 2013

On-Page Optimization Methods Still Valid in 2013. How to Filter Social Media in Google Analytics Reports. Google Analytics is a very powerful tool that has far more uses than you might think and this is one of them. The best days to post to Facebook, based on industry. Demystifying social media.

Overview 165

Overview Skills Analytics SEO 165

yMarketingMatters

JANUARY 10, 2014

92% of marketers in Marketing Sherpa’s 2013 Email Marketing Benchmark Survey said that email is producing, or will produce, a positive ROI for them. Website Analytics: One of the best ways to track social media and online efforts is by setting up a free account with Google Analytics. Concentrate on quality, not quantity!

Social Media 277

Social Media Tips Marketing Mobile 277

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? For example, think about the trends and real time events in your industry. Analytics offers a gold mine of information that you can use to create effective social media and content strategies. Where do they leave from?

Strategy 125

Strategy B2B Marketing Conference 125

Bill Hartzer

AUGUST 26, 2013

Take a look at a comparison between January 1, 2013 and August 26, 2013 versus the previous period: There are a few things going on here. 49% was the average, in fact, it is higher for the technology industry. Visits reported in Google Analytics: 16. not provided) search query data due to Google’s secure search.

Google 124

Google Widget iPad Sample 124

Unmetric

AUGUST 2, 2019

Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. A look at the top brands from Fashion, Cosmetics, Athleisure, and other industries painted a clear picture that the Fashion industry dominates on Instagram in terms of followers. Fashion dominates Instagram.

Instagram 155

Instagram Brands Fashion Sports 155

Kikolani

MAY 28, 2013

They are everywhere, from new blogs to some of the most respected blogs in the industry. The list of website’s and blogs using popup opt-in forms today include some of the most respected, well-known in the industry. You can also try the free Optin Revolution Lite if you just want basic features without analytics.

Case Study 168

Case Study WordPress Study FeedBurner 168

Sprout Social

APRIL 6, 2020

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. To dive further into your own audience, you’ll need to visit LinkedIn’s Analytics. A college might have the name of the university first and then the college after. School employee count. Job function.

Education 102

Education LinkedIn Hashtag Communities 102

Convince & Convert

NOVEMBER 19, 2013

I get it, but I don’t think we – in the digital marketing industry – have really defined it and provided the rationale for a more steady state of Real-Time Marketing. Real Time Marketing is using data analytics with a process flow to shift marketing messaging in real time or near real time. 2013 Social Media Trends from Zena Weist.

Trends 166

Trends Marketing Case Study Loyalty 166

Proactive Report

OCTOBER 14, 2013

According to HubSpot’s 2013 State of Inbound Marketing Report, companies that clearly define marketing and sales roles in relation to content marketing experience a significantly lower customer acquisition cost than those that don’t have this in place. Monitor industry and customer trends and sentiment.

Tips 100

Tips Content Training Marketing 100

Ignite Social Media

MARCH 1, 2018

Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. These days, you are lucky if you get above 3% reach on your organic content. A lot of social media marketers are asking themselves the question—is organic reach still alive?

Organization 101

Organization Trends Social Media Report 101

Adam Sherk

JULY 15, 2013

I attended MozCon 2013 last week. I enjoyed how he walked through the methodology and findings of the 2013 Ranking Factors study with curiosity, and without claiming to know for sure what it all means (as that’s not how it works). Annie Cushing – Annie is awesome, and a serious analytics and Excel wiz.

SEO 148

SEO Tips Startup Compete 148

Unmetric

APRIL 2, 2019

Formed in 2013, the Bangtan Boys (BTS) scratched the K-pop itch that the global audience was developing. Analyze helps you discover industry leaders, compare the performance of various profiles, identify promoted posts, and do so much more. Find the most engaging posts in your industry. The rise of BTS.

Social Media 97

Social Media Brands Marketing Tourism 97

Ignite Social Media

FEBRUARY 9, 2017

The post below includes an updated look at reach in addition to several other interesting findings compiled by the entire Ignite Social Media analytics team! These numbers can be used as a guide to see how your brand’s Facebook performance compares to industry. Methodology. Organic Reach Shows Signs of Improvement.

Metrics 60

Metrics Brands Facebook Sample 60

Kikolani

MAY 17, 2013

From the Pros: 7 Advanced PPC Tools – Trada worked with PPC industry pros to collect the most impactful, often underrated tools that will make your job easier by giving you a more informed, effective and profitable paid search marketing program. If so, then you might want to take notes from the experts. Social Media / Social Networking.

Mashup 134

Mashup Resources Google Domain Name 134

Buffer Social

JUNE 18, 2018

Social media analytics are also playing an increasingly important role in helping to guide content decisions. One of the things that I really like about Buffer is how I can build out as far as I want into the foreseeable future, but really start to tailor campaigns if we see certain trends within the industry.

Communities 95

Communities Company Social Media Case Study 95

Twist Image

JULY 3, 2013

As these marketing professionals continue on their verbal admiration of everything that big data will bring to the industry, you quickly begin to realize that it''s nothing more than jargon to these people. The full thirty-minute conversation will air Friday, July 26th, 2013 on TVO. web analytics. web analytics.

Data 108

Data Loyalty Research Advertising 108

Sprout Social

MAY 21, 2019

The male audience share has also increased over time from 14% in 2013 to 20.5% It’s also helpful to use Pinterest analytics or a tool like Sprout Social to determine exactly what your audiences are responding to. Women on Pinterest power buying decisions. As of 2019, 79.5% of Pinterest users are female, according to Statista.

Statistics 111

Statistics Marketing Travel Buy 111

Waxing UnLyrical

NOVEMBER 27, 2012

2013 will see us start anew! Louis headquarters, and the Missouri Chamber of Commerce and Industry. (Editor’s note: PS – we’re taking a break from #measurePR today, but will be back on Dec. 11 for the last chat of 2012. I know we’ve been choppy with the chat this year, so thank you for hanging in there with us.

Analysis 198

Analysis Metrics Questions Communities 198

Convince & Convert

JANUARY 2, 2014

Using Buffer’s built-in analytics , I was able to look at the number of clicks, favorites and Retweets each of our Tweets received. — Buffer (@buffer) November 25, 2013. — Buffer (@buffer) November 25, 2013. The first data point we looked at was clicks: Our click-through rate did grow, but not by very much.

Social Media 168

Social Media Content Tips Marketing 168

Buffer Social

JULY 9, 2018

The challenge with this is that the data includes businesses and individuals from different locations and different industries while your audience is unique to you. Another guide on best times that we compiled was done in 2013! Study your analytics. When you click on “Analytics”, you should see it.

Study 111

Study Social Media Overview Aggregator 111

Twist Image

DECEMBER 16, 2016

This doesn't include ancillary businesses and/or the entire marketing technology industry (this is just the media spending side of things). Well, it turns out that our industry has evolved this to a new level: Even when you can see the product, you are still the product. as well as being the bestselling author of The Master Switch.

Net Neutrality 40

Net Neutrality Yahoo Affiliate marketing Journal 40

Convince & Convert

APRIL 21, 2013

Doing this well requires a combination of customer understanding, nimble content creation and marketing execution, smart use of analytics, and a commitment to helping, not selling. It’s a marketing framework for the age of information overload.

Airlines 132

Airlines Hosting Hotels Banking 132

Dave Fleet

FEBRUARY 16, 2016

Between 2010 and 2013 (or so), we saw things slow slightly. This isn’t happening across the board – we’re still seeing community management as an important activity in customer service-heavy industries (e.g. Mobile and location-focused services are enabling a new wave of industry innovation. Mobile commerce is on the rise.

Mobile 105

Mobile Trends Compete Loyalty 105

Writtent Blog

JUNE 25, 2013

Being the third or fourth business blog in your niche to cover an industry-related trend will probably win you a small surge of traffic, but it’s far superior to be the first. Monitor a list of keywords relevant to your industry and common synonyms, and be sure to select the app’s “How Often” option to “As They Happen.” Twitter Lists.

Tools 91

Tools Content Blogger Curation 91

Writtent Blog

APRIL 23, 2013

Despite the fact that it took the network 6 years to reach 50 million members , experts estimate that someone new creates an account every two seconds in 2013. Your social media content strategy should include a balance of your best blog articles, offers, and industry-related news. Develop a Diverse Content Strategy. Use Images.

B2B 107

B2B LinkedIn Tips Marketing 107

Kikolani

MARCH 1, 2013

5 Steps to use Competitive Research as a Foundation for a Successful Content Marketing Strategy – Instead of flying blind, it’s important to perform competitive research in order to search for patterns and commonalities in your industry. Think Before You Link!

Mashup 141

Mashup Resources Google Adsense 141

Buffer Social

MARCH 9, 2017

Social Media & Web Analytics Summit (April 26-27, San Francisco). Social Media & Web Analytics Summit. Engage Prague is organized by the team at Socialbakers , who provides social media marketing and analytics tools. PubCon was listed as one of the must-attend conferences for entrepreneurs in a Forbes article in 2013.

Conference 103

Conference Social Media Price Forums 103

Webbiquity SMM

DECEMBER 17, 2013

by Industry Market Trends. ” This was post #6, the final post, of Content Marketing Week 2013 on Webbiquity. #1: 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3: 3: 18 of the Best Content Marketing Strategy Guides of 2013. #4: What Can Disney Teach Manufacturers About Marketing?

Tips 203

Tips Flipboard Content Screencast 203

Social Media Marketing

MARCH 20, 2013

Ditch the feed reader." — Pinboard (@Pinboard) March 14, 2013 Industry What's the difference between viral and spreadable content? The Pew Research Center has released its report Teens and Technology 2013. This is a segment that will start being included in measurement samples for 2013-14.

Social Media 167

Social Media Nielsen Hashtag Delicious 167

Writtent Blog

JUNE 10, 2013

Well, you’re in luck, because the Social Media Examiner just released their annual report, the 2013 Social Media Marketing Industry Report , and we’ve analyzed key takeaways from their survey of over 3,000 marketers that made the biggest impression. Social Media Is Still Growing. Social Media Is Still Growing. Engagement Matters.

Report 100

Report Social Media Marketing Survey 100

Sprout Social

NOVEMBER 1, 2016

Because the travel industry relies so heavily on word-of-mouth marketing, this is one trend you can’t ignore. You can learn about the demographic makeup of your current social media following by using native analytics on platforms like Twitter and Facebook, or use a social media management tool. 33% switched hotels.

Travel 40

Travel Class Social Media Hotels 40

Proactive Report

NOVEMBER 10, 2012

We are rapidly approaching the end of the year and I’m already hearing murmurings about plans for 2013. Here are 10 items that should be on your radar for your 2013 strategic planning. If this applies to your company putting an integrated real-time media strategic plan in place is the most important action for 2013.

Mobile 111

Mobile Reputation Social Graph Skills 111

Sprout Social

NOVEMBER 15, 2016

In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business. Once you’ve established yourself on a social platform, use a social media analytics tool to monitor engagement with your account and audience demographics. Engaging in a Regulated Industry.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Webbiquity SMM

OCTOBER 8, 2013

Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” How to Effectively Budget Your Social Media Program in 2013 by ClickZ. 50 Top Tools for Social Media Monitoring, Analytics, and Management by Pamorama. ** 5 STARS.

Social Media 207

Social Media ROI B2B Marketing 207