Social Media Marketing

JULY 24, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 162

Social Media Flipboard Journal comScore 162

Ignite Social Media

JULY 24, 2023

From a content standpoint, the major things to look at in a social media audit are what’s working and what’s not working. From an analytics standpoint, there are a few key things to look at numerically. With your own content, it can also be insightful to look at click data. How do you do target audience analysis?

Social Media 148

Social Media Analysis How To Syndication 148

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Some teach a statistics course, but not many teach online analytics. You’re producing content – or you should be. Google Analytics is a great tool for PR practitioners.

Skills 89

Skills Analytics Press Release Metrics 89

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Clicks, on the other hand, show engagement with the original content. Share Content More Than Once. More Traffic.

Social Media 168

Social Media Content Tips Marketing 168

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

agora pulse

FEBRUARY 19, 2020

Hummingbird Update was announced back in 2013. With Hummingbird, the digital marketing community was introduced to a new concept, i.e. But they should convince any digital marketer of the need to embrace customer-centric content marketing model. Customer-centric content marketing . BERT Update. Alter (personalization).

Conversation 151

Conversation Marketing Google Analytics 151

Proactive Report

OCTOBER 14, 2013

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. So what exactly is expected of a Director of Content? Develop an effective content strategy – planned content with an editorial calendar. Content creation based on insights gleaned from your research.

Tips 100

Tips Content Training Marketing 100

Buzz Marketing for Technology

MAY 15, 2013

The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. All this pertinent info helps define what the “best content” is for each specific viewer.

Retail 202

Retail Analysis Analytics Data 202

Mindjumpers

AUGUST 7, 2013

In May 2013 the app was even the most downloaded non-game app on iOS globally. Snapchat still lacks analytics and a business model, but marketers like MTV and Taco Bell have already seen the app’s potential. 3 Ways To Great Social Content. So the question is – does this popular app hold any possibilities for brands to explore?

Brands 264

Brands Discount Upcoming Eventful 264

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Some teach a statistics course, but not many teach online analytics. You’re producing content – or you should be. Google Analytics is a great tool for PR practitioners.

Skills 53

Skills Analytics Press Release Metrics 53

Convince & Convert

FEBRUARY 5, 2016

And by watching analytics, we can measure just how good those informed guesses are. This is done through watching trends in your analytics and split testing. In fact, there’s six different ways every content team should iterate on an ongoing basis. What day of the week will your readers engage most with your content?

Types 60

Types Strategy Content Trends 60

yMarketingMatters

JANUARY 10, 2014

Measurement, statistics and content between social media, website, email and online advertising overlap and are influenced by one another. 92% of marketers in Marketing Sherpa’s 2013 Email Marketing Benchmark Survey said that email is producing, or will produce, a positive ROI for them. Blogging solves this problem!

Social Media 277

Social Media Tips Marketing Mobile 277

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. While I don’t have access to its analytics, it would be a safe bet to say that Häagen-Dazs profited from its publicity stunt.

Creative Commons 242

Creative Commons Conference Sports LinkedIn 242

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Some teach a statistics course, but not many teach online analytics. You’re producing content – or you should be. Google Analytics is a great tool for PR practitioners.

Skills 40

Skills Analytics Press Release Metrics 40

Josh S Peters

MARCH 19, 2013

Last week we saw some great announcements from Pinterest (of which I’ve already taken advantage ) as well as some great new things from Google+ and some great content marketing resources. How to Find the Keywords that Work for Your Content Marketing Goals via CopyBlogger. Which Content Marketing Tactics Get the Best ROI?

Google Reader 149

Google Reader Wikipedia Analytics Google 149

Ignite Social Media

OCTOBER 22, 2019

That began to plunge in December of 2013 and total engagements fell right along with it. All of our analytics teams have adjusted to a new normal for what constitutes good engagement and the algorithms still favor quality content in terms of exposure. Engagements Don’t Drive Sales and Never Have. That’s not changing.

Influencer 109

Influencer Posterous Marketing API 109

Kikolani

JULY 24, 2013

A lot of people are curious – does having less content really hurt in regards to traffic and subscriber rates? In this post, I thought I would quickly share the results of taking over sole authorship of Kikolani since March, comparing eight months of analytics and subscriber data. Analytics Comparison. What Changed.

Comparison 160

Comparison Overview Analytics Blogger 160

Unmetric

OCTOBER 25, 2019

This helped me craft a content strategy, the pinnacle of which was the publishing of a parody rap video entitled Cloud, Cloud, Baby. The IPOs of Facebook in mid-2012 and Twitter in 2013 was the beginning of the shift from social being a niche channel to social being the new mass-media channel that all brand campaigns were run through.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Bill Hartzer

AUGUST 30, 2013

Date: August 30, 2013, 12:23:18 PM CDT. The set includes all Search Engine Optimization, Social Media Optimization, Mobile Marketing, Local Search, Reputation Management, Link Building, Analytics, Conversion Rate Optimization, Content Development, Pay Per Click Management etc. From: Mark Lee. Each package is valid for 30 days.

SEO 113

SEO Class Engineering Reputation 113

Josh S Peters

JANUARY 11, 2013

On-Page Optimization Methods Still Valid in 2013. How to Filter Social Media in Google Analytics Reports. Google Analytics is a very powerful tool that has far more uses than you might think and this is one of them. Demystifying social media. The Convergence of Search and Social – Part 1.

Overview 165

Overview Skills Analytics SEO 165

Writtent Blog

JUNE 25, 2013

Your content is really only as good as its context. Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. Probably not.

Tools 91

Tools Content Blogger Curation 91

The Realtime Report

JUNE 24, 2014

Usage of health and fitness apps has grown exponentially since 2013. Looking at data from over 6,800 iPhone and iPad apps listed under the health and fitness category, Flurry Analytics reports a 62% increase in the usage of health and fitness apps over the past 6 months, while the overall mobile app industry has only seen a 33% increase.

Apple 180

Apple Statistics Mobile Social Networking 180

yMarketingMatters

APRIL 15, 2013

In 2013, 91% of Americans own a smartphone. If you offer a service, your content must be clear and attractive for mobile readers. To discover how much mobile Internet impacts your business, use Google Analytics to uncover your mobile statistics. Here are some facts and stats to consider.

Mobile 231

Mobile Smart Phone Marketing Adwords 231

Convince & Convert

JANUARY 22, 2014

Recent data from eMarketer (chronicled here by AdAge) finds that Americans spent more time in 2013 on digital than on any other media , including television. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. tweet this).

Mobile 167

Mobile Statistics Fashion Hosting 167

Convince & Convert

NOVEMBER 19, 2013

Real Time Marketing is using data analytics with a process flow to shift marketing messaging in real time or near real time. The content has to be brand-relevant and current but not a buzz wedge. It’s jam-packed with excellent content marketing case studies from companies large and small and plenty of how-to’s.

Trends 166

Trends Marketing Case Study Loyalty 166

The Realtime Report

NOVEMBER 1, 2017

In 2013, just 7 percent of companies had implemented a mobile app strategy, and 51 percent of companies had no plans to develop one, a FeedHenry survey found. In 2015, Google announced that it was testing ways to index apps and app only content for inclusion in search results. How Appification Is Transforming The Internet.

Mobile 111

Mobile GPS Wireless Compete 111

Sprout Social

APRIL 6, 2020

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. From the outside perspective, it looks like the social media team has it together and is presenting a variety of detailed content for each area of specialization. Why consider a separate college Page?

Education 102

Education LinkedIn Hashtag Communities 102

Waxing UnLyrical

DECEMBER 16, 2013

She was kind enough to post this recap of the chat which covered creating an effective measurement plan, linking content, Google Analytics (and its PR dashboard), and much, much more. Why: A classic from the WUL vault, this recap features the first #measurePR chat of 2013. Tweets from #measurepr with @shonali and @sallyfalkow.

Storify 216

Storify Press Release Case Study Hashtag 216

Kikolani

MAY 28, 2013

Content Marketing Institute. Are Email Subscription Pop-ups Worth The Risk (2013) – Pop-ups are probably one of the best ways to increase your email subscribers. You can see it in the above examples for Convince & Convert, Content Marketing Institute, Duct Tape Marketing, and The Sales Lion. Social Media Examiner.

Case Study 168

Case Study WordPress Study FeedBurner 168

Buffer Social

JUNE 18, 2018

Part of our strategy with growing was just producing really good content. With a people-first philosophy and content strategy, Nicholas started exploring ways to better plan out social media campaigns and expand Foster’s reach on social. Harnessing user-generated content is something the team at Foster are being more deliberate about.

Communities 95

Communities Company Social Media Case Study 95

Sprout Social

MAY 21, 2019

With a little help from a tool like Sprout Social , you may even find out exactly where your audience comes from and tailor your content accordingly. The male audience share has also increased over time from 14% in 2013 to 20.5% For brands, educational content is particularly useful on Pinterest. As of 2019, 79.5%

Statistics 111

Statistics Marketing Travel Buy 111

Kikolani

AUGUST 9, 2013

Blogging / Content. Promote Your Blog: 10 Steps to Ultimate Blog Promotion [My Personal Cheat Sheet] – The web is flooded with blogs that manage to flourish while consistently publishing less than mediocre content. The Resources Mashup. 20 Quick Tips on Writing Great Blog Posts – A quick but useful read. Think again.

Marketing 119

Marketing Mashup SEO Metrics 119

Unmetric

AUGUST 2, 2019

Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. The brand’s content strategy centers around sports personalities adorned in Nike apparel as an inspiration to go out there and JUST DO IT. Launched in 2013, Huda Beauty has seen consistent growth on Instagram.

Instagram 155

Instagram Brands Fashion Sports 155

Ignite Social Media

MARCH 1, 2018

Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. These days, you are lucky if you get above 3% reach on your organic content.

Organization 101

Organization Trends Social Media Report 101

Kikolani

MAY 17, 2013

How to Generate More Leads With Your Blog: 5 Tips – Learn how businesses with top marketing blogs generate leads with social media and content marketing. Blogging / Content. 13 Reasons Why Your Content Marketing Might Fail – Effectiveness is a common concern for most content marketers, according to CMI research.

Mashup 134

Mashup Resources Google Domain Name 134

Proactive Report

JULY 4, 2014

With over a billion users and millions of brand pages there is a glut of content on Facebook. Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013. The more we see content we don’t care for and find intrusive, the less we’ll use Facebook. Use your analytics.

Feed 90

Feed Feedly News Facebook 90