Unmetric

APRIL 2, 2019

We believe it will provide other brands inspiration for their own creative briefs and campaigns. Formed in 2013, the Bangtan Boys (BTS) scratched the K-pop itch that the global audience was developing. Brands have clearly understood the general public’s love for BTS and partner with them often for campaigns. The rise of BTS.

Social Media 97

Social Media Brands Marketing Tourism 97

Sprout Social

MAY 21, 2019

So, how useful can the platform be for your marketing campaigns? The male audience share has also increased over time from 14% in 2013 to 20.5% Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend.

Statistics 111

Statistics Marketing Travel Buy 111

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. The IPOs of Facebook in mid-2012 and Twitter in 2013 was the beginning of the shift from social being a niche channel to social being the new mass-media channel that all brand campaigns were run through. By joining the Falcon.io

Social Media Management 114

Social Media Management Class Compete Social Media 114

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. Attribute/drive creative social PR campaigns. Leveraging real-time data during a crisis.

Data 230

Data Sysomos Sentiment Analytics 230

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners.

Skills 53

Skills Analytics Press Release Metrics 53

Josh S Peters

JANUARY 11, 2013

On-Page Optimization Methods Still Valid in 2013. It’s quite long, but completely worth the time invested in it to read and simply lays out the social media marketing landscape and how it’s working today. How to Filter Social Media in Google Analytics Reports. Building a T-Shaped Web Marketing Skill Set.

Overview 165

Overview Skills Analytics SEO 165

Unmetric

AUGUST 2, 2019

Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. She is the voice and face of every campaign and makeup tutorial the brand launches. . million followers with some classic campaigns.

Instagram 155

Instagram Brands Fashion Sports 155

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners.

Skills 40

Skills Analytics Press Release Metrics 40

Kikolani

MAY 28, 2013

Popup opt-in forms are no longer just for internet marketers and the make money online niche. We’re talking blogs and people that make the Technorati Top 100, Adage Power 150, Forbes Social Influencers, and other prestigious lists in the marketing world. Duct Tape Marketing. Content Marketing Institute. Quicksprout.

Case Study 168

Case Study WordPress Study FeedBurner 168

Idaconcpts

FEBRUARY 26, 2013

On February 19, 2013, TV personality and restarenteur Guy Fieri became the poster child of the importance of securing your domain name. Bryan Mytko (@BryanMytko) February 19, 2013. Guy Fieri didn’t register his restaurant’s domain name, so I picked it up. I think this new menu look great guysamericankitchenandbar.com.

Domain Name 132

Domain Name Real Estate Posterous Campaign 132

Twist Image

JULY 3, 2013

For the past little while, I have watched - in astonishment - the amount of times a senior marketing professional (both from the agency and brand side) have spouted off about the opportunity of big data in this brave new world. The problem with big data is that most marketers suck (big time) at the small data. advertising campaign.

Data 108

Data Loyalty Research Advertising 108

Buffer Social

JUNE 18, 2018

We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. Two and a half years ago we were just brewing coffee at the farmers’ market, and we learned early on that social media was a huge part of our strategy to grow our business.

Communities 95

Communities Company Social Media Case Study 95

Writtent Blog

APRIL 23, 2013

Despite the fact that it took the network 6 years to reach 50 million members , experts estimate that someone new creates an account every two seconds in 2013. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. Much like Facebook, LinkedIn conveniently offers analytics and insights to brands.

B2B 107

B2B LinkedIn Tips Marketing 107

Convince & Convert

FEBRUARY 5, 2016

It’s the starting point of any new campaign. And by watching analytics, we can measure just how good those informed guesses are. But even if your marketing team’s initial guesses exceed your conversion goals, this is only your starting point. This is done through watching trends in your analytics and split testing.

Types 60

Types Strategy Content Trends 60

The Realtime Report

AUGUST 29, 2012

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* Check on the 2013 Global Free Cone Day date. ’ It is something they fully embrace and reap many benefits from.” Locate a shop. Locate a shop that caters.

Sample 180

Sample Samples Case Study Hotels 180

Adam Sherk

JULY 15, 2013

I attended MozCon 2013 last week. Ross Hudgens – Ross is another smart link builder and content marketer; like Richard his deck was full of specific tactics that are worth checking out. He did an excellent job breaking down the current state of semantic SEO and how marketers can take advantage of it.

SEO 148

SEO Tips Startup Compete 148

Kikolani

DECEMBER 7, 2012

14 Sources for Content Curation Inspiration – Increasingly, marketers are finding, organizing and sharing third-party content among their other efforts. How to Track Offline Marketing Campaigns with Analytics – Easy ways to track your offline promotions online through Google Analytics and various other strategies.

Mashup 122

Mashup Resources Remix Google Reader 122

Writtent Blog

DECEMBER 22, 2013

No one needs conferences more than digital marketers. Inbound marketing is a rapidly-changing field, which is why opportunities to learn the latest strategies and best practices from thought leaders are invaluable. Adobe Summit: The Digital Marketing Conference – March 24-28, 2014. IRCE: Forward Mobility.

Conference 60

Conference Marketing Education Hubspot 60

Kikolani

MARCH 1, 2013

5 Steps to use Competitive Research as a Foundation for a Successful Content Marketing Strategy – Instead of flying blind, it’s important to perform competitive research in order to search for patterns and commonalities in your industry. Search Engines / SEO. Think Before You Link! Think Before You Link!

Mashup 141

Mashup Resources Google Adsense 141

Twist Image

FEBRUARY 15, 2013

The truth is that marketers have failed this test so many times in the past that we must follow the legal rules set out by government and that consumer advocate groups must be vigilante with our performance. Marketers are constantly being put on notice for tactics and campaigns that cross the line. shopper marketing.

Privacy 107

Privacy Retail Wireless Smart Phone 107

Proactive Report

NOVEMBER 27, 2013

SEO-PR, Business Wire and Get City Dealz of New Orleans just took home the first US Best Use of PR in a Search Campaign award and the Excellence in New Communications Award in the Visual Media Category of the Corporate Division for a series of press releases they tested that showed conclusively just how effective this approach can be.

Press Release 73

Press Release Engagement Analytics SEO 73

Twist Image

APRIL 19, 2013

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. The education phase will help businesses (of all kind) better understand what the channels can actually do to augment their sales, marketing and communications. Defining the target market.

Social Media 111

Social Media Adwords Small Business Loyalty 111

Webbiquity SMM

DECEMBER 17, 2013

Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics?

Tips 203

Tips Flipboard Content Screencast 203

Dave Fleet

FEBRUARY 16, 2016

Between 2010 and 2013 (or so), we saw things slow slightly. As push-focused marketing gains more traction on social channels and as social platforms limit brands’ abilities to organically reach the people who have shown affinity for them, many companies are shifting dollars away from community management and into media dollars.

Mobile 105

Mobile Trends Compete Loyalty 105

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. Because the travel industry relies so heavily on word-of-mouth marketing, this is one trend you can’t ignore. When considering a purchase, 83% of people trust recommendations from family and friends.

Travel 40

Travel Class Social Media Hotels 40

Little Web Giants

FEBRUARY 26, 2014

In a survey of 1,800 Australian businesses ( The Sensis e-Business Report from September 2013 ), Sweeney Research found that while 35% of businesses have a social media presence, only 48% of them (or 17% of all those surveyed) thought social media had a positive impact on their business. This approach is social synergy marketing.

Social Media 28

Social Media Eventful Press Release Analytics 28

ProBlogger

OCTOBER 16, 2014

They have always enjoyed a strong social media presence, winning a Digital Impact Award in 2013 for a ‘Sandwich Maker’ Facebook app. If social media forms a large part of your marketing plan, you should hire a professional social media consultant to manage your online image. This highlights the importance of imagery on social media.

Google 47

Google Twitter Social Media Team 47

Hootsuite

AUGUST 18, 2021

Now that we’re well over a decade into social media, some marketers do plan to work in the field from the start of their careers. But the majority continue to segue into social marketing from fields like English, communications, even political science—all without formal training in digital marketing. — Austin Braun ?

Education 134

Education Social Media Marketing Social Media Management 134

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” And 92% of small businesses say that social media is an effective marketing technology tool.

Social Media 207

Social Media ROI B2B Marketing 207

Hootsuite

AUGUST 22, 2023

This often includes: Building and editing posts Suggesting keywords and hashtags Scheduling posts to publish at optimal times Providing analytics on your already-published posts to give insight for next steps Instagram is a fun platform for personal and recreational use. 1 Social Media Tool Create. The best time to post on Instagram, you ask?

Instagram 64

Instagram HootSuite Hubspot Marketing 64

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. If a campaign doesn’t return the same results, we’re quick to assume that we did something wrong. But that’s just the nature of social media; no two campaigns are created equal. Measuring Social Media ROI.

Social Media 40

Social Media ROI Loyalty Social Networking 40

ProBlogger

JULY 30, 2013

How do advertisers determine whether a blog is worth their marketing dollars? This is arguably one of the most important components of a campaign. Alexa ranking is a free online directory that measures how many daily visitors a site receives, along with other traffic metrics and search analytics. July 2013 Visitors: 13,485.

Advertising 46

Advertising CPM Adsense Metrics 46

Proactive Report

NOVEMBER 10, 2012

We are rapidly approaching the end of the year and I’m already hearing murmurings about plans for 2013. Here are 10 items that should be on your radar for your 2013 strategic planning. If this applies to your company putting an integrated real-time media strategic plan in place is the most important action for 2013.

Mobile 111

Mobile Reputation Social Graph Skills 111

Bill Hartzer

MAY 18, 2015

Bill Hartzer: Do you use any other media/social outlets to market your business? Of course, I use Facebook , Twitter , LinkedIn , Google Plus as well as more traditional offline marketing methods. Google holds the market share for search and it is where serious customers who more often convert are looking.

Small Business 60

Small Business Google SEO Adwords 60

The Way of the Web

JANUARY 2, 2013

My good friend Jonathan MacDonald has used Fallacies as a theme of sorts for a few years now, so in the creative spirit, I’m adopting the idea with the 3 big marketing fallacies which all businesses need to overcome. And now every brand is going to be pumping out an endless stream of content marketing to add to the noise level.

Marketing 48

Marketing Compete Posterous Film 48

Hootsuite

AUGUST 13, 2020

For modern brands with an online presence, strong social media engagement is a sign that you’re making an impact in the market. These tools for social media analytics can help you save time getting started. Check out our guide to conducting audience research to learn everything you need to know about your target market.

Engagement 145

Engagement Social Media How To HootSuite 145