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What Does 2013 Hold for Social Media?

Mindjumpers

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What are your predictions for 2013?

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Map to Business Strategy: Geoff Livingston on #measurePR

Waxing UnLyrical

. — Geoff Livingston (@geoffliving) February 5, 2013. I do think that kind of accountability can be good, but people need to understand branding/reputation has its place, too. Geoff Livingston (@geoffliving) February 5, 2013. 1:In short, social has become a game of the aggregate.

Strategy 188
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Use Humor and Ridiculousness to Reach Your Audience

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. ” On Facebook, though, brands are competing with your wife, with your friends, and with Krispy Kreme doughnuts, so in order to get engagement, Cisco has to put together fun content. Listen Now. The RSS feed is: [link].

Committee 136
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3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Take a page out of Eric’s book and, “Partner with the people who already have the audience aggregated.” From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now. Tweetable Moments.

Questions 135
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It’s Time to Reconsider ‘Best Time to Post on Social Media’ Studies. Here’s What to Do Instead.

Buffer Social

If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several posting times for your brand. And finding the right times to post for your brand can help with that. Aggregated data vs unique audience. I know I have. Outdated studies.

Study 111
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New Research: Do Pictures of People Increase Facebook Engagement?

Convince & Convert

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. Creatives, strategists, and managers can go round-and-around debating which images work and which don’t for a brand. Brand images without people would be associated with greater engagement than those images including people.

Research 162
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Contagion, Social Media, and Why Things Catch On

Convince & Convert

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. The researchers over at Syncapse have put together a study for 2013 valuing the average Facebook fan at $174.17. The study finds that “fans” tend to be Super Consumers and brand advocates. Listen Now .