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| || | MINDJUMPERS
JUNE 12, 2013 The Digital Agency of the Future [Report]
Piggybacking on trending stories alone won’t cut it in 2013 – it will be about making meaningful brand connections with those trending stories.” – Jonas Nielsen, CEO, Mindjumpers (follow on Twitter @ Klit_Nielsen ). 'Mindjumpers has contributed to a new report issued today by Skyword. The report deals with how digital agencies today are facing a new fragmented reality.
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| | MINDJUMPERS
NOVEMBER 23, 2012 What Does 2013 Hold for Social Media?
As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. US digital media usage: A snapshot of 2013. What are your predictions for 2013?
| | LAUREL PAPWORTH
FEBRUARY 19, 2013 Facebook for Marketing Research: Political Polls #auspol
read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Especially when most of the people contacted are a tainted database – “people on our business list” is I think Nielsens database. Sort of.
| | SOCIAL MEDIA MARKETING
MARCH 27, 2013 This Week in Social Media - 3/26/2013
Well, Nielsen continues to shed light on this as it discovered that an increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups. All Pages will have Replies enabled on July 10, 2013. So-called "native advertising" is being discussed more widely these days. At the Native Advertising Summit (see? These are those links.
| | SHERRILYNNE STARKIE
FEBRUARY 23, 2013 Does your brand take bloggers seriously?
Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Formerly known as The State of the Blogosphere the report has been renamed the 2013 Digital Influence Report because it takes a look at the broader social Internet as well as blogs and bloggers.
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CONVINCE & CONVERT 4 Ways the Twitter You Know is Changing Forever
| SUNDAY, MARCH 10, 2013
An exclusive partnership with Nielsen
, buttressed by its recent acquisition of social TV data firm BlueFin means Twitter itself will provide data that analyzes tweets and provides ratings for the social impact of television shows. And in a less than shocking twist, rumors abound that Twitter will enable advertisers
to purchase “high” categorization. Twitter is on its way to becoming something entirely different. At that point, Twitter became less about you and more about what’s worthy of attention. Here are four things Twitter is – or will become. MORE >>
KIKOLANI 9 Everyday Tools to Increase Earned Media
| THURSDAY, JANUARY 3, 2013
According to a survey done by Nielsen
Global Trust in Advertising
, 92% of consumers trust recommendations from people they know. This is a guest post by Aaron Lee. There are three types of mainstream media online. Paid media, owned media, and earned media. Owned media are media assets that you or your company owns including websites, blogs, and so on. Paid media are media assets that are obtained through external investments such as display ads, sponsorships and paid searches. Earned media are media assets that are built through word of mouth, buzz, viral shares and so on. MORE >>
MOBILEGROOVE 5 Ways To Increase Your Mobile Web Traffic
| MONDAY, JUNE 4, 2012
Globally, there are now over 6 billion mobile devices in the hands of consumers, and by 2013
more people will access the Internet via a mobile device than a PC. Nielsen
reports the majority of new phone purchases are smartphones, with Android and Apple leading the way. 4. Spread the word: Remember the days when every TV advertisement
had to included the brand’s URL? Think shortcuts: Entering long URLs into a mobile device is not fun, which is why advertisers
around the world are latching on to QR, or Quick Response, codes. Mobile is BIG. Really big. In the U.S. MORE >>
SOSHABLE Stop Treating Mobile Like Social Media’s Ugly Red-Headed Step-Sister
| FRIDAY, JUNE 14, 2013
At this rate, they will surpass a quarter billion by the end of 2013
. And, according to Nielsen
, 30 percent of all the time spent on mobile devices last year was on social networks. Mobile stream advertising
is simply more effective. The success of mobile as a right rail-free advertising
platform is only one of many reasons why Facebook has very clearly stated that the future of advertising
on its platform is in the news feed (the Facebook stream). And, surprisingly, consumers seem to prefer a mobile in-stream approach to social media advertising
. MORE >>
SOSHABLE Adapting to the Second Screen: Engaging with Mobile Devices through TV Ads
| WEDNESDAY, DECEMBER 26, 2012
, there will continue to be a growing number of people who have their smartphones and tablets handy while watching television. Television shows are taking advantage of this, but it’s rare to see advertisers
do the same. What they will do is visit a website, a social media account, or otherwise contact a store that advertises
properly. Many car dealers use television advertising
to get their brands out there, to talk about their low prices, and to highlight a sale that’s going on right now. Many of us have done it before. They’re passive. MORE >>
- Paid, Owned and Earned Media in Digital PR PROACTIVE REPORT | SUNDAY, MAY 12, 2013
- NEW Mobile Cross-Media Marketing Event: NYC October 13th MOBILEGROOVE | TUESDAY, OCTOBER 12, 2010
- Mobile Stats You Need To Know: @TechCrunch @MCommerceDaily @Inc @NielsenWire MOBILEGROOVE | FRIDAY, DECEMBER 7, 2012
- 39 Social Media Statistics to Start 2012 SOCIALNOMICS | WEDNESDAY, JANUARY 4, 2012
- Best Social Media Stats, Facts and Marketing Research of 2010 WEBBIQUITY SMM | MONDAY, JANUARY 17, 2011
- Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2 WEBBIQUITY SMM | TUESDAY, FEBRUARY 7, 2012
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