article thumbnail

Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389
article thumbnail

The Problem With Allowing Consumers To Opt Out

Twist Image

On April 11th, 2013, MediaPost ran a news item titled, New App Lets Mobile Users Opt Out Of Behavioral Targeting , that featured a free iTunes app by Evidon (a privacy compliance company), which enables consumers to opt out of behavioral targeting by mobile advertising networks. advertising age. advertising platform.

Privacy 89