UK Mobile Ad Spend Grows 126% in 2013
The Realtime Report
DECEMBER 19, 2013
Mobile ad spend for 2013 will total over £1 billion (around $1.89 Meanwhile, digital ad spending continues to grow, but at a much slower rate; it will increase nearly 16% in 2013. According to eMarketer, digital accounts for nearly 45% of total media ad spending in the UK (this figure is predicted to pass 50% by 2015.)
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